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All Journal Eduvest - Journal of Universal Studies Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Suprapto, Azzahra Qubais
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Aerospace Engineering Arts Humanities Computer Science & IT Health Professions Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences

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ANALISIS DINAMIKA ULASAN PENGGUNAAN APLIKASI VIDIO DAN VIU BERDASARKAN MODEL EVALUASI TAM, EMA, DAN PACMAD Suprapto, Azzahra Qubais; Irwansyah, Irwansyah; Irfandianto, Muhammad Edi
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 10 No. 1 (2025): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v10i1.462

Abstract

Penelitian ini membandingkan ulasan pengguna terhadap dua aplikasi over-the-top (OTT), Vidio dan VIU, untuk mengevaluasi kinerja mereka berdasarkan Technology Acceptance Model (TAM), Extended Mobile Applications (EMA), dan People at the Center for Mobile Application Development (PACMAD). Penelitian kami bertujuan untuk menyelidiki bagaimana model-model ini dapat menginformasikan pengembangan aplikasi OTT di Indonesia. Peneliti mengumpulkan 100 ulasan pengguna dari setiap aplikasi selama Q4 2023 dan menganalisisnya menggunakan pendekatan analisis konten. Dua orang coder terlatih mengevaluasi ulasan berdasarkan indikator dari ketiga model tersebut, dan keandalannya diuji dengan menggunakan rumus Holsti. Temuan kami menunjukkan bahwa Vidio mengungguli VIU dalam hal kualitas fungsional, objektivitas, dan akurasi, sementara VIU unggul dalam hal kemudahan penggunaan. Hasil penelitian juga menunjukkan bahwa pengguna menghargai variasi konten dan kualitas di Vidio, sementara pengguna VIU mengkhawatirkan iklan dan masalah teknis. Studi ini berkontribusi pada pemahaman pengalaman pengguna dalam aplikasi OTT dan memberikan wawasan bagi para pengembang untuk meningkatkan kepuasan dan loyalitas pengguna.
Political Labeling on Social Media: a Netnographic Study of “SDM Rendah” in Indonesia’s 2024 Presidential Election on X (Twitter) Putri Paath, Ruth Novarefie; Suprapto, Azzahra Qubais; Hayunaji, Hayunaji; Irfandianto, Muhammad Edi
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.38818

Abstract

The 2024 presidential election campaign in Indonesia has produced various unique phenomena, including the emergence of the "Low Human Resources'' (SDM Rendah) label directed at the supporters of candidate pair 02 by the supporters of candidate pairs 01 and 03. The existence of this label has become a spotlight because it reflects the dynamics of politics and social interaction within the community. In conducting the netnographic research strategy in this study, the primary focus is on gaining a deep understanding of the underlying reasons for this labeling, as well as how it affects public perception and the overall political dynamics. The social media platform X was selected as the research subject due to its crucial role in facilitating communicative interaction, including the labeling process. It is expected that the results of this research can provide deeper insights into the phenomenon of labeling in the political realm on the X social media platform, as well as provide a better understanding for politicians and the public regarding the importance of using social media platforms wisely in the political context. This research also has significant academic implications in the field of communication science, particularly in the theory of Computer-Mediated Communication (CMC), which can contribute to a deeper understanding of the role of social media in contemporary politics. The practical implications cannot be overlooked either, especially in the efforts to raise awareness of the power and impact of social media platforms in the political context during the 2024 presidential campaign in Indonesia.
Co-Authors Hayunaji, Hayunaji Irfandianto, Muhammad Edi Irwansyah Irwansyah Putri Paath, Ruth Novarefie