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All Journal Eduvest - Journal of Universal Studies
Hayunaji, Hayunaji
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Political Labeling on Social Media: a Netnographic Study of “SDM Rendah” in Indonesia’s 2024 Presidential Election on X (Twitter) Putri Paath, Ruth Novarefie; Suprapto, Azzahra Qubais; Hayunaji, Hayunaji; Irfandianto, Muhammad Edi
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.38818

Abstract

The 2024 presidential election campaign in Indonesia has produced various unique phenomena, including the emergence of the "Low Human Resources'' (SDM Rendah) label directed at the supporters of candidate pair 02 by the supporters of candidate pairs 01 and 03. The existence of this label has become a spotlight because it reflects the dynamics of politics and social interaction within the community. In conducting the netnographic research strategy in this study, the primary focus is on gaining a deep understanding of the underlying reasons for this labeling, as well as how it affects public perception and the overall political dynamics. The social media platform X was selected as the research subject due to its crucial role in facilitating communicative interaction, including the labeling process. It is expected that the results of this research can provide deeper insights into the phenomenon of labeling in the political realm on the X social media platform, as well as provide a better understanding for politicians and the public regarding the importance of using social media platforms wisely in the political context. This research also has significant academic implications in the field of communication science, particularly in the theory of Computer-Mediated Communication (CMC), which can contribute to a deeper understanding of the role of social media in contemporary politics. The practical implications cannot be overlooked either, especially in the efforts to raise awareness of the power and impact of social media platforms in the political context during the 2024 presidential campaign in Indonesia.
Analysis of Crisis Communication Regarding of One-Sided Insurance Claim By Pridential Indonesia Hidayat, Muhammad Alviansyah; Putri Paath, Ruth Novarefie; Adninta, Alya; Falcao, Falcao; Hayunaji, Hayunaji
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.50319

Abstract

Prudential Indonesia's crisis communication strategy in dealing with customer lawsuits against unilateral claim cancellation is categorized as a preventable crisis. Using the Situational Crisis Communication Theory (SCCT) and Image Restoration Theory frameworks, this study evaluates Prudential Indonesia's steps in responding to crises, managing reputation, and restoring public trust. The research method used is qualitative descriptive with a case study approach, involving the analysis of online media news content, social media, and related documents. The results of the analysis show that Prudential Indonesia took good steps through a quick and appropriate response to comply with the Constitutional Court's decision and improve policies related to claims management and procedural transparency. However, weaknesses in the form of a lack of transparency and protection for customers still risk raising public dissatisfaction with Prudential Indonesia's response which is still too general. The recommendations of this study include increasing the transparency of the claims process, strengthening insurance agent training, adopting the Ex Gratia claims policy, reviewing and adjusting policy terms, improving customer complaint services, and proactively communicating with the public. By implementing this strategy, Telkomsel is expected to mitigate the impact of similar crises in the future and maintain its reputation as a trusted telecommunications service provider in Indonesia.
Co-Authors Adninta, Alya Falcao, Falcao Hidayat, Muhammad Alviansyah Irfandianto, Muhammad Edi Putri Paath, Ruth Novarefie Suprapto, Azzahra Qubais