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All Journal Islamika : Jurnal Ilmu-Ilmu Keislaman An-Nida : Jurnal Komunikasi Islam Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Izzah, Ahsanul
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Arts Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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STRATEGI KOMUNIKASI DAKWAH KEPADA GENERASI MILENIAL: PENERAPAN PRINSIP AT-TARGHIB QABLA TARHIB DALAM KONTEN YOUTUBE (USTAD HANAN ATTAKI) Qonita, Fidaul; Najela , Farah; Rahmawati, Dina; Izzah, Ahsanul; Mirwazi, Lalu; Febrianto , M.; Aziz, Moh. Ali
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 10 No. 1 (2025): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v10i1.1494

Abstract

Penelitian ini menganalisis penerapan prinsip At-Targhib Qabla Tarhib dalam strategi komunikasi dakwah pada video YouTube Ustaz Hanan Attaki berjudul "Tidak Ada yang Tidak Mungkin." Prinsip ini mengutamakan pesan motivasional dan inspiratif (targhib) sebelum memberikan peringatan (tarhib) untuk menciptakan komunikasi dakwah yang relevan dan efektif, khususnya bagi generasi milenial.Menggunakan metode analisis isi, penelitian ini mengeksplor elemen pesan, gaya komunikasi, dan strategi dakwah yang diterapkan. Pendekatan yang digunakan meliputi cerita inspiratif, motivasi spiritual yang membangun optimisme, dan penggunaan bahasa sederhana. Strategi ini dirancang untuk meningkatkan daya tarik pesan dakwah sekaligus membangun hubungan emosional dengan audiens. Hasil penelitian menunjukkan bahwa penerapan prinsip At-Targhib Qabla Tarhib dalam video ini menciptakan suasana yang inklusif dan relevan bagi milenial. Strategi komunikasi persuasif Ustaz Hanan Attaki, yang mengedepankan penyampaian positif sebelum peringatan, terbukti efektif dalam meningkatkan daya tarik pesan dakwah serta membangun kedekatan emosional dengan audiens. Hal ini menunjukkan bahwa pendekatan ini mampu menyampaikan pesan keagamaan secara positif dan inspiratif.
Pendekatan Filsafat dalam Studi Islam di Era Moderen: Relevansi dan Tantangan Gaya Hidup Generasi Z Izzah, Ahsanul; Shofiyulloh, Muhammad; Qonita, Fidaul
Islamika : Jurnal Ilmu-Ilmu Keislaman Vol. 25 No. 1 (2025): Islamika: Jurnal Ilmu-Ilmu Keislaman
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat, Institut Agama Islam Negeri (IAIN) Kerinci, Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/islamika.v25i1.5217

Abstract

This study aims to analyze the relevance of philosophical approaches in Islamic studies to the challenges of Generation Z lifestyle in the modern era, as well as to identify strategies for implementing Islamic philosophical values in contemporary digital life. Generation Z faces a dilemma between maintaining Islamic identity and meeting the demands of modernity that often conflict with religious principles. This research employs a qualitative method with a descriptive approach based on library research. The research sample consists of literature relevant to the research theme, including academic books, scientific journal articles, and digital content discussing Islamic philosophy, Generation Z characteristics, and modernity issues. The research instrument uses systematic literature selection techniques with criteria of thematic relevance, social and philosophical context relevance, and thematic continuity related to Islamic philosophy and Generation Z lifestyle. Data analysis is conducted through data source triangulation to ensure validity and objectivity of findings. The research results show that Islamic philosophical approaches, particularly the concepts of tawhid, Islamic epistemology (integration of naqli and aqli knowledge), Islamic ethics, and theology, have high relevance in helping Generation Z face modern lifestyle challenges. The discussion reveals three main aspects: Generation Z challenges in the digital context include social alienation, value conflicts, and critical attitudes toward religious institutions; the relevance of Islamic philosophy lies in its ability to integrate rationality and spirituality; and strategies for facing modernity through the unification of revelation and reasoning, strengthening Islamic ethics in the digital world, and understanding Islamic metaphysics. The research conclusion affirms that Islamic philosophy provides a framework of thought that can guide Generation Z to maintain their Islamic identity while adapting to the demands of the times, enabling them to live a balanced life between spirituality and modernity.
TRANSFORMASI AKHLAK SANTRI DI ERA DIGITAL: STRATEGI DAKWAH HUMANISTIK SANTRI SENIOR DI PESANTREN Izzah, Ahsanul; Muhid, Abdul
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.8142

Abstract

The development of digital technology has affected the behavior of the younger generation, including santri in pesantren, who face serious challenges in maintaining morals according to Islamic values. This phenomenon requires a da'wah strategy that is adaptive to the dynamics of the digital era. This article examines the role of senior santri in transforming santri morals through a humanistic da'wah approach. The method used is a literature review by analyzing literature from accredited national journals and relevant scientific sources. The results of the study show that da'wah based on exemplary behavior, empathy, interpersonal communication, and the use of digital media is an effective strategy in fostering santri character. Case studies of pesantren in East Java indicate the success of this approach in strengthening pesantren values in the digital era. The findings recommend strengthening the role of senior santri through humanistic da'wah training and wise integration of digital technology in moral development.
Co-Authors Abdul Muhid, Abdul Dina Rahmawati Febrianto , M. Mirwazi, Lalu Moh. Ali Aziz Najela , Farah Qonita, Fidaul Shofiyulloh, Muhammad