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All Journal MEDIAPSI Jurnal Pengabdian UMKM
Zakiyah, Arisa Rahmawati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PEMBERDAYAAN UMKM MELALUI SERTIFIKASI HALAL DAN PEMASARAN PRODUK HALAL DESA PETOK Perwira, Marshall Yudha; Liasaroh, Mei; Sholichah, Muminatus; Zuria, Putri Lailatul; Zakiyah, Arisa Rahmawati
Jurnal Pengabdian UMKM Vol. 4 No. 1 (2025): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v4i1.76

Abstract

Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi salah satu fokus utama dalam mendorong pertumbuhan ekonomi. Penelitian ini bertujuan untuk memberdayakan UMKM Desa Petok melalui proses sertifikasi halal dan peningkatan kapasitas pemasaran produk halal. Metode yang digunakan adalah pendekatan ABCD (Analysis, Behavior, Condition, Degree) untuk menganalisis kebutuhan UMKM dan merancang program yang tepat. Kegiatan pengabdian masyarakat ini melibatkan 27 UMKM Desa Petok. Tahapan yang dilakukan meliputi pendampingan proses sertifikasi halal, sosialisasi pentingnya sertifikasi halal, dan pelatihan pemasaran produk halal. Pelatihan pemasaran mencakup strategi pemasaran digital, branding, dan pengemasan produk. Hasil dari kegiatan ini diharapkan dapat meningkatkan daya saing UMKM Desa Petok di pasar yang semakin kompetitif, memperluas akses pasar, dan memberikan nilai tambah pada produk yang dihasilkan. Sertifikasi halal diharapkan dapat meningkatkan kepercayaan konsumen terhadap produk UMKM Pesa Petok, sehingga dapat meningkatkan penjualan dan pendapatan UMKM
Modal Sosial Masyarakat Multikultural: Persepsi Komunitas di Dusun Sumberjo, Kabupaten Kediri Sunarno; Zakiyah, Arisa Rahmawati
Mediapsi Vol 10 No 2 (2024): DESEMBER
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.mps.2024.0010.02.961

Abstract

The social capital of the multi-religious community in Sumberjo Village, Kediri Regency which is the cause of harmony is an interesting social phenomenon. This research aims to understand the social capital of multicultural communities and to find out the role of social capital of multicultural communities in Sumberjo, Kediri Regency in inter-religious harmony. The research method used is qualitative with a case study model. The informants numbered 8 residents, with the characteristics of 1 Hamlet Head, 3 residents of different religions, and 4 interfaith youth leaders. Data mining techniques in this research used interviews, observation and documentation. The results of the research are first, the social capital possessed by the community includes having the goal of living together, namely living in harmony, the community has the principle of neighborly living, namely by taking steps, religion for the residents is a personal matter, having meeting spaces between residents in the form of various activities, and residents practice mutual cooperation in community life. Second, the social capital possessed by residents plays a role in creating a harmonious and peaceful life (ayem).
Co-Authors Liasaroh, Mei Perwira, Marshall Yudha Sholichah, Muminatus SUNARNO Zuria, Putri Lailatul