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Gunawan, M. I.
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The Application of Impromptu Technique to Improve Speaking ability of Vocational Students of Bengkalis State Polytechnic Aswandi, Aswandi; Gunawan, M. I.
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

Based on issues identified in the classroom, students at the State Polytechnic of Bengkalis had difficulties inspeaking. They struggled to understand and identify key points in the oral texts, and also had a limited vocabulary. Toaddress these problems, the researcher decided to apply impromptu technique as a learning medium. The aim of the researchwas to determine to what extent the use of impromptu technique could improve students' speaking ability. This researchwas conducted over two cycles. Each cycle consisted of four meetings: three for teaching speaking and one for the posttest. The participants were 22 students from the English department. Several instruments were used for data collection,including (1) observation sheets for students, teachers, and teaching steps, (2) field notes, and (3) Speaking ability tests.The findings revealed that the use of impromptu technique could improve the students’ speaking ability. This was evidentfrom the improvement in their average scores on speaking ability. The average score of the students before using thistechnique was at 51, which increased to 60 at the end of the research. In conclusion, the implementation of impromptutechnique enhanced the students' speaking ability in the English department at the State Polytechnic of Bengkalis. It notonly improved their test scores but also increased their interest in speaking activities.
Brand Betrayal or Market Shift? Disentangling Boycott Motivations from Other Causes of Declining Sales Putra, Halim Dwi; Aswandi, Aswandi; Gunawan, M. I.
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.513

Abstract

This research explores the multifaceted decline in Pizza Hut Indonesia’s sales by distinguishing between consumer boycott motivations and other contributing market forces. A major factor identified is the rise of more affordable alternatives, notably street food vendors, which have attracted cost-conscious consumers and accounted for a significant 30% drop in sales. These vendors offer convenient and budget-friendly meals that align better with evolving consumer spending habits. Despite this, Pizza Hut has shown progress in product enhancement, reflected in a 31% increase in customer satisfaction—driven by menu innovations such as Indonesian-flavored and fusion-style pizzas tailored to diverse local palates. Nevertheless, brand trust has been undermined by health-related perceptions, with 32% of the negative impact attributed to concerns over the nutritional value of offerings. In response, the brand has introduced healthier options, including whole wheat crusts, fresh vegetables, and lean proteins, to regain the confidence of health-conscious customers. Importantly, consumer boycotts have been identified but exert only a minor influence, contributing just 5% to the sales decline. These boycotts stem from issues such as perceived service shortcomings or pricing dissatisfaction, yet have had limited financial repercussions due to counteractive strategies like targeted promotions, loyalty schemes, and improved service quality. Additionally, macroeconomic conditions have imposed a 2% impact, compelling Pizza Hut to adapt pricing strategies during periods of financial constraint, such as offering value deals to sustain customer interest. In conclusion, this study highlights the necessity of differentiating brand-related backlash from broader market shifts. 
Co-Authors Aswandi Aswandi, Aswandi Putra, Halim Dwi