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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Devotion: Journal Corner of Community Service Proceeding Applied Business and Engineering Conference Journal of Artificial Intelligence and Digital Business
Putra, Halim Dwi
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Empowering Rural Communities: Smart English Home Ignites Opportunities in Sungai Alam Village, Bengkalis Island Putra, Halim Dwi; Sukma, Doris; Sabri, Muhammad
Devotion: Journal Corner of Community Service Vol. 2 No. 2 (2023): November
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v2i2.241

Abstract

This servitude 2023 explores the impact of the Smart English Home initiative in Sungai Alam Village, Bengkalis Island, aiming to empower rural communities through English language education. The study investigates the potential opportunities ignited by this program, focusing on the enhancement of educational access, economic prospects, and community development. By examining the implementation of the Smart English Home, the research aims to provide insights into the transformative effects of language empowerment in rural settings, contributing to the broader discourse on rural community development and empowerment initiatives. This abstract synthesizes the potential impact of the Smart English Home initiative in Sungai Alam Village, Bengkalis Island, emphasizing its role in empowering rural communities through English language education and its broader implications for community development and economic prospects.
KINERJA BIROKRASI PADA SITUASI KRISIS SEBAGAI REFLEKSI MENGUKUR REFORMASI BIROKRASI DI INDONESIA Firdaus, Syahran; Susanto, Catur; Putra, Halim Dwi
Jurnal Paradigma Vol 25, No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5329

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Unveiling The Impact of Illegal Online Loans on Cashless Lifestyles And Digital Marketing: A Case Study of Students At Bengkalis State Polytechnic's Language Department Putra, Halim Dwi; Sabri, M.; Malik, A.
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This study explores the repercussions of illegal online loans on cashless lifestyles and digital marketing amongstudents at the Language Department of Bengkalis State Polytechnic. The primary objective is to analyze how theseunregulated financial activities influence students' financial behaviors and their interaction with digital marketing.Employing a mixed-methods research design, the study integrates quantitative surveys and qualitative interviews to capturea broad spectrum of impacts. The quantitative component involved administering structured questionnaires to 10 students,selected through stratified random sampling to ensure diverse representation across academic levels and disciplines. Thequalitative aspect comprised semi-structured interviews with 10 students who had direct or indirect experiences with illegalloans, providing deeper insight into the personal and psychological effects of their financial decisions. The findings reveala significant trend towards increased use of cashless payment methods among students entangled with illegal loans,primarily due to the ease of transaction it offers for loan disbursement and repayment. Moreover, there was a noticeableuptick in students' exposure to aggressive digital marketing campaigns, which often exploit their financial vulnerabilities.Despite these conveniences, the study also uncovered substantial adverse effects, including heightened financial stress andconcerns over data privacy, with over 60% of respondents reporting increased anxiety and intrusive advertising. Theresearch underscores the dual-edged nature of illegal online loans in shaping financial and digital engagement, highlightingthe need for comprehensive regulatory frameworks and consumer education to protect vulnerable populations in the digitalage
Brand Betrayal or Market Shift? Disentangling Boycott Motivations from Other Causes of Declining Sales Putra, Halim Dwi; Aswandi, Aswandi; Gunawan, M. I.
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.513

Abstract

This research explores the multifaceted decline in Pizza Hut Indonesia’s sales by distinguishing between consumer boycott motivations and other contributing market forces. A major factor identified is the rise of more affordable alternatives, notably street food vendors, which have attracted cost-conscious consumers and accounted for a significant 30% drop in sales. These vendors offer convenient and budget-friendly meals that align better with evolving consumer spending habits. Despite this, Pizza Hut has shown progress in product enhancement, reflected in a 31% increase in customer satisfaction—driven by menu innovations such as Indonesian-flavored and fusion-style pizzas tailored to diverse local palates. Nevertheless, brand trust has been undermined by health-related perceptions, with 32% of the negative impact attributed to concerns over the nutritional value of offerings. In response, the brand has introduced healthier options, including whole wheat crusts, fresh vegetables, and lean proteins, to regain the confidence of health-conscious customers. Importantly, consumer boycotts have been identified but exert only a minor influence, contributing just 5% to the sales decline. These boycotts stem from issues such as perceived service shortcomings or pricing dissatisfaction, yet have had limited financial repercussions due to counteractive strategies like targeted promotions, loyalty schemes, and improved service quality. Additionally, macroeconomic conditions have imposed a 2% impact, compelling Pizza Hut to adapt pricing strategies during periods of financial constraint, such as offering value deals to sustain customer interest. In conclusion, this study highlights the necessity of differentiating brand-related backlash from broader market shifts. 
Co-Authors A. Malik Aswandi Aswandi, Aswandi Firdaus, Syahran Gunawan, M. I. M. Sabri Muhammad Sabri Sukma, Doris Susanto, Catur