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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Edunomika (JIE) International Journal of Education, Social Studies, And Management (IJESSM) Devotion: Journal Corner of Community Service Proceeding Applied Business and Engineering Conference Journal of Artificial Intelligence and Digital Business Indonesian Journal of Business and Entrepreneurship Research
Putra, Halim Dwi
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Empowering Rural Communities: Smart English Home Ignites Opportunities in Sungai Alam Village, Bengkalis Island Putra, Halim Dwi; Sukma, Doris; Sabri, Muhammad
Devotion: Journal Corner of Community Service Vol. 2 No. 2 (2023): November
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v2i2.241

Abstract

This servitude 2023 explores the impact of the Smart English Home initiative in Sungai Alam Village, Bengkalis Island, aiming to empower rural communities through English language education. The study investigates the potential opportunities ignited by this program, focusing on the enhancement of educational access, economic prospects, and community development. By examining the implementation of the Smart English Home, the research aims to provide insights into the transformative effects of language empowerment in rural settings, contributing to the broader discourse on rural community development and empowerment initiatives. This abstract synthesizes the potential impact of the Smart English Home initiative in Sungai Alam Village, Bengkalis Island, emphasizing its role in empowering rural communities through English language education and its broader implications for community development and economic prospects.
KINERJA BIROKRASI PADA SITUASI KRISIS SEBAGAI REFLEKSI MENGUKUR REFORMASI BIROKRASI DI INDONESIA Firdaus, Syahran; Susanto, Catur; Putra, Halim Dwi
Jurnal Paradigma Vol 25, No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5329

Abstract

Unveiling The Impact of Illegal Online Loans on Cashless Lifestyles And Digital Marketing: A Case Study of Students At Bengkalis State Polytechnic's Language Department Putra, Halim Dwi; Sabri, M.; Malik, A.
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study explores the repercussions of illegal online loans on cashless lifestyles and digital marketing amongstudents at the Language Department of Bengkalis State Polytechnic. The primary objective is to analyze how theseunregulated financial activities influence students' financial behaviors and their interaction with digital marketing.Employing a mixed-methods research design, the study integrates quantitative surveys and qualitative interviews to capturea broad spectrum of impacts. The quantitative component involved administering structured questionnaires to 10 students,selected through stratified random sampling to ensure diverse representation across academic levels and disciplines. Thequalitative aspect comprised semi-structured interviews with 10 students who had direct or indirect experiences with illegalloans, providing deeper insight into the personal and psychological effects of their financial decisions. The findings reveala significant trend towards increased use of cashless payment methods among students entangled with illegal loans,primarily due to the ease of transaction it offers for loan disbursement and repayment. Moreover, there was a noticeableuptick in students' exposure to aggressive digital marketing campaigns, which often exploit their financial vulnerabilities.Despite these conveniences, the study also uncovered substantial adverse effects, including heightened financial stress andconcerns over data privacy, with over 60% of respondents reporting increased anxiety and intrusive advertising. Theresearch underscores the dual-edged nature of illegal online loans in shaping financial and digital engagement, highlightingthe need for comprehensive regulatory frameworks and consumer education to protect vulnerable populations in the digitalage
Brand Betrayal or Market Shift? Disentangling Boycott Motivations from Other Causes of Declining Sales Putra, Halim Dwi; Aswandi, Aswandi; Gunawan, M. I.
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.513

Abstract

This research explores the multifaceted decline in Pizza Hut Indonesia’s sales by distinguishing between consumer boycott motivations and other contributing market forces. A major factor identified is the rise of more affordable alternatives, notably street food vendors, which have attracted cost-conscious consumers and accounted for a significant 30% drop in sales. These vendors offer convenient and budget-friendly meals that align better with evolving consumer spending habits. Despite this, Pizza Hut has shown progress in product enhancement, reflected in a 31% increase in customer satisfaction—driven by menu innovations such as Indonesian-flavored and fusion-style pizzas tailored to diverse local palates. Nevertheless, brand trust has been undermined by health-related perceptions, with 32% of the negative impact attributed to concerns over the nutritional value of offerings. In response, the brand has introduced healthier options, including whole wheat crusts, fresh vegetables, and lean proteins, to regain the confidence of health-conscious customers. Importantly, consumer boycotts have been identified but exert only a minor influence, contributing just 5% to the sales decline. These boycotts stem from issues such as perceived service shortcomings or pricing dissatisfaction, yet have had limited financial repercussions due to counteractive strategies like targeted promotions, loyalty schemes, and improved service quality. Additionally, macroeconomic conditions have imposed a 2% impact, compelling Pizza Hut to adapt pricing strategies during periods of financial constraint, such as offering value deals to sustain customer interest. In conclusion, this study highlights the necessity of differentiating brand-related backlash from broader market shifts. 
KINERJA BIROKRASI PADA SITUASI KRISIS SEBAGAI REFLEKSI MENGUKUR REFORMASI BIROKRASI DI INDONESIA Firdaus, Syahran; Susanto, Catur; Putra, Halim Dwi
Jurnal Paradigma Vol 25 No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5329

Abstract

The performance of the bureaucracy in Indonesia faces a big challenge when the Covid-19 pandemic situation occurs. As the spearhead of a policy issued by the government, the bureaucracy is expected to be run effectively and efficiently. Especially in a crisis situation, the resulting impact must be immediately felt by the affected community. It is interesting because the character of bureaucracy is always associated with slow motion, rigidity, and quite complicated. In fact, in a crisis situation like this, a bureaucratic character that is coordinated, adaptive to field needs, and measurable in every step taken is needed. This aim paper to reflect on the Reform Agenda in Indonesia which has been launched in recent years with the performance of the bureaucracy in responding to the crisis due to the Covid-19 pandemic outbreak. The research method is carried out qualitatively and data collection through secondary data collection. The result this research  for reflection that is carried out tries to provide recommendations view on the current bureaucratic reform agenda in Indonesia using the concepts of Bureaucratic Reform Politics and Strong Political Leadership. These two concepts are relevant to explain the shortcomings of the bureaucratic changes that have been planned so far.
DECODING CONSUMER CHOICES: NAVIGATING THE IMPACT OF ZERO MOMENT OF TRUTH ON BUYING DECISIONS IN BENGKALIS ISLAND Putra, Halim Dwi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12244

Abstract

In the era of the Internet, where consumers are perpetually connected and information about diverse products is readily accessible, the dynamics of the consumer purchase decision process have undergone a profound transformation. This shift is marked by an increased emphasis on information-seeking activities before the physical encounter with products on store shelves. Two pivotal concepts, the First Moment of Truth (FMoT) and the Zero Moment of Truth (ZMoT), have emerged to elucidate crucial junctures in this process. FMoT underscores the significance of the in-store experience and the initial seconds when consumers engage with brands on shelves. In contrast, ZMoT spotlights the online research phase preceding the purchase decision, encompassing the use of electronic Word of Mouth (e-WoM) to make informed choices. This paper delves into the theoretical underpinnings of the ZMoT concept, establishing connections with existing academic literature. Additionally, it draws on a prior study conducted in the US market as a reference point to explore the impact of the Zero Moment of Truth on consumer behavior in the context of Bengkalis Island. The research scrutinizes results across diverse demographic segments, offering valuable insights into the nuanced interplay between ZMoT and actual buying behavior. Ultimately, these findings are juxtaposed with those of previous research, enriching our understanding of the evolving landscape of consumer decision-making. Keywords: Zero Moment of Truth (ZMoT), buying decision process and impulse buying
Green Marketing Study Analysis in Comprehensive Business Strategy Rudiawan, Hendri; Kespandiar, Tengku; Bakti, Surya; Elizabeth, Elizabeth; Putra, Halim Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.969

Abstract

A green marketing business strategy is a marketing approach that integrates environmental concerns into all aspects of a business, such as product, pricing, promotion, and distribution. It offers environmentally friendly products or services to build a positive brand image, consumer loyalty, and differentiation through the use of sustainable materials, low-pollution production processes, transparent promotions, recycling programs, and environmental partnerships. The purpose of this study is to analyze and examine green marketing in comprehensive business strategy. The research method in this study uses qualitative research and secondary data, such as books and journals, to answer the analysis of green marketing studies in comprehensive business strategies. The research results show that green marketing is a comprehensive business strategy that integrates environmental sustainability principles into the entire marketing process. To implement an effective green marketing strategy, companies can conduct an internal environmental analysis, clear goal setting, innovative product and process development, and transparent communication.
ASSESSING DIGITAL READINESS OF BORDER SMES: A COMPARATIVE STUDY BETWEEN BENGKALIS AND MUAR Putra, Halim Dwi; Abdul Latif, Samshul Amry Bin; Aswandi, Aswandi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/2bjry906

Abstract

This study aims to assess and compare the digital readiness of Small and Medium Enterprises (SMEs) located in the border regions of Bengkalis, Indonesia, and Muar, Malaysia, as they confront the accelerating demands of Industry 4.0. The objectives are to identify the level of technological adoption, evaluate the enabling and inhibiting factors for digital transformation, and determine the role of local ecosystems in supporting SME digitalization in these two geographically connected but administratively distinct areas. Despite growing interest in digital economy initiatives across Southeast Asia, border-area SMEs remain under-researched, especially in terms of their preparedness for digital competition and cross-border market integration. A quantitative comparative approach was employed using structured questionnaires distributed to 100 SMEs, equally divided between Bengkalis and Muar. The data was analyzed using descriptive statistics, t-tests, and correlation analyses to highlight readiness gaps and similarities across key dimensions such as infrastructure, skills, organizational strategy, and external support systems. This research is significant for policymakers, development agencies, and academic communities interested in narrowing the digital divide and strengthening cross-border SME ecosystems. The findings are expected to contribute to the formulation of targeted interventions, particularly through Penta-helix collaboration involving government, academia, private sector, media, and communities, to boost SME competitiveness and sustainability in border regions. The study underscores the need for localized digital strategies that recognize socio-economic and cultural differences across national boundaries.
Generative AI in Digital Marketing Strategy: Transforming Brand Communication and Consumer Engagement Putra, Halim Dwi; Juwita Azizah
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 1 (2026): Vol. 4, No. 1, February 2026: Indonesian Journal of Business and Entrepreneursh
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i1.23

Abstract

The rapid adoption of generative artificial intelligence (AI) in digital marketing has transformed how businesses communicate with consumers and build brand engagement. However, small and medium-sized enterprises (SMEs) in peripheral regions such as Bengkalis Island still face challenges in adopting advanced digital marketing tools due to limited technological literacy, marketing capabilities, and access to digital resources. This study explores the role of generative AI in enhancing digital marketing strategies to strengthen brand communication and consumer engagement among local businesses in Bengkalis Island. The importance of this topic lies in the growing need for SMEs in remote and island regions to remain competitive in the digital economy while adapting to emerging AI-driven marketing technologies. Using a mixed-method approach within a community service framework, the study involved digital marketing training, generative AI workshops, and mentoring sessions for local entrepreneurs. Data were collected through surveys, interviews, and observational evaluation of participants’ digital marketing practices before and after the program. The findings indicate that the integration of generative AI tools significantly improved participants’ ability to produce marketing content, enhance brand storytelling, and increase online consumer interaction. These results highlight the potential of generative AI as a practical and scalable solution for strengthening digital marketing capabilities in geographically peripheral communities
Entrepreneurship Education, Family Environment, and Peer Influence on Entrepreneurial Readiness: The Mediating Role of Entrepreneurial Motivation Putra, Halim Dwi; Azizah, Juwita; Mu'arifah, Rani
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 3 (2025): Vol. 3, No. 3, September 2025: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of entrepreneurship education, family environment, and peer influence on entrepreneurial readiness through entrepreneurial motivation in the context of higher education. The study was motivated by the growing importance of entrepreneurial readiness as an alternative pathway to address employment challenges and promote self-employment among graduates. A quantitative approach with a descriptive explanatory design was employed to analyze the relationships among variables. Data were collected from 100 respondents through a structured questionnaire and analyzed using path analysis to test both direct and indirect effects. The findings indicate that entrepreneurship education has a positive and significant effect on entrepreneurial motivation, which subsequently contributes significantly to entrepreneurial readiness. In contrast, family environment and peer influence do not show significant direct effects on entrepreneurial readiness through entrepreneurial motivation. These results suggest that formal entrepreneurship learning plays a more decisive role in shaping motivation and readiness for entrepreneurship than external social environments. The study highlights the need to strengthen entrepreneurship-oriented learning through practical content, motivational support, and applied business experiences that can improve students’ readiness to engage in entrepreneurial activities. The findings also imply that entrepreneurship education should not only focus on theoretical understanding but also emphasize business management, marketing capability, and decision-making skills.
Co-Authors A. Malik Abdul Latif, Samshul Amry Bin Aswandi Aswandi, Aswandi Azizah, Juwita Bakti, Surya Elizabeth Yohanes Firdaus, Syahran Juwita Azizah Kespandiar, Tengku M. Sabri Mu'arifah, Rani Muhammad Indra Gunawan Rudiawan, Hendri Sukma, Doris Susanto, Catur