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Selina
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Transportation Other

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The Influence of Timeliness and Volume on Online Hotel Booking Intention in Batam City Selina; Afrina Sihombing, Dame
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.532

Abstract

This study aims to determine the influence of the role of timeliness and volume on online hotel booking intention in Batam City. This study uses a descriptive quantitative approach. The population and sample of the research is people who live or reside in Batam City with a total of 415 respondents based on the Slovin Formula calculation. Data collection technique used involved distributing questionnaires via Google Form. Sampling was carried out by applying random sampling techniques. Data analysis used in this research uses multiple regression analysis methods using SPSS software. The research results show that timeliness and volume have a significantly influence on online booking intention. The timeliness and volume of information, comments and opinions left in large numbers as well as updating useful information can be taken into consideration by consumers in determining their intention to book hotels online. Consumers may consider the timeliness and total volume of information, messages and interactive comments from other consumers that can be found in a product or service review. Individuals looking for information will exhibit greater interest, potentially resulting in a perception of decreased risk among consumers, particularly in the case of tourism products, which are frequently intangible and distinctive.
Perancangan dan Implementasi Website Company Profile di PT. Mitra Sukses Travelindo Sama, Hendi; Selina; Wibowo, Tony
National Conference for Community Service Project (NaCosPro) Vol. 7 No. 01 (2025): The 7th National Conference for Community Service Project 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v7i01.10671

Abstract

Industri pariwasata merupakan sektor yang penting bagi masyarakat dalam rangka memenuhi kebutuhan akan perjalanan wisata. Pertumbuhannya didorong oleh berbagai faktor utama seperti infrastruktur daerah yang memadai, perencanaan sumber daya yang optimal, peningkatan minat dan partisipasi aktif masyarakat serta perkembangan teknologi yang mendukung aktivitas wisata. PT. Mitra Sukses Travelindo merupakan perusahaan yang bergerak di bidang jasa pariwisata, menyediakan layanan kebutuhan wisata seperti paket wisata, pemesanan tiket, transportasi, hotel, serta pengurusan dokumen perjalanan. Namun, media promosi digital berupa website yang dimiliki perusahaan dinilai kurang optimal terutama dari segi visualisasi tampilan dan penyampaian informasi layanan. Oleh karena itu, diperlukan perancangan dan pengembangan ulang website company profile guna meningkatkan kualitas layanan digital, memperkuat kehadiran perusahaan, serta meningkatkan daya saing perusahaan. Dengan perancangan website company profile yang lebih optimal, perusahaan dapat menyediakan platform digital berupa website yang lebih responsif, modern dan mampu menyampaikan informasi secara efektif kepada pengguna untuk meningkatkan kepercayaan pelanggan, memperluas jangkauan pasar secara daring serta memperkuat citra digital perusahaan.
Co-Authors Afrina Sihombing, Dame Sama, Hendi Tony Wibowo, Tony