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All Journal Media Wisata Journal of Tourism, Hospitality and Travel Management (JTHTM)
Widiarrachman, R. Fajar
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Utilization of Social Media Instagram as The Formation of Brand Awareness on Cv. Sinaro Widiarrachman, R. Fajar
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.623

Abstract

The use of Instagram social media as a promotional tool is no longer a strange thing for a company, especially for companies operating in the field of consulting services which aim to provide information related to the services offered so that they can increase brand recognition to customers. What you want to achieve is to find out the use of Instagram social media as a form of brand awareness on CVs. Sinaro. The methods used in this research are qualitative descriptive as well as interviews and observation which are used as techniques for collecting data. The research results show that the CV.Sinaro company has not utilized the use of Instagram social media to create brand awareness for the company. So researchers recommend to companies to create Instagram as an effort to form brand awareness for the CV.Sinaro company by paying attention to the 5 main components in maximizing the use of Instagram as a promotional media according to Politwika (2015), namely creating an Instagram profile, business logo, description on the profile, uploading photos/videos , and hashtags.
Market Profile Analysis of Lokawisata Baturraden Widiarrachman, R. Fajar; Rahtomo, Wisnu; Putri, Athirah Salsabila S; Annisa, Ghina Nur; Wicaksono, Mochamad Arif; Nareswari, Nadhira; Sakti, Nauval Pramodya; Lathifa, Putri H; Ningtyas, Wulanndari Ayu
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.6

Abstract

This research studies segmentation and targeting strategies at Lokawisata Baturraden, Banyumas Regency, Central Java Province. This study uses the theory of destination market segmentation, whose indicators consist of demography, geography, psychography, and behavior. Then the research results are also strengthened by targeting theory which explains targeting as a process of evaluating segmentation and focusing marketing strategies on a group of people with the potential to become respondents. Data collection methods were used in the form of questionnaires and interviews. Then the data obtained is processed using SPSS software with frequency and crosstab calculations. The results obtained will be recommendations for developing potential target market strategies.
Co-Authors Annisa, Ghina Nur Lathifa, Putri H Nareswari, Nadhira Ningtyas, Wulanndari Ayu Putri, Athirah Salsabila S R. Wisnu Rahtomo Sakti, Nauval Pramodya Wicaksono, Mochamad Arif