Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Advanced Multidisciplinary
Majoe, Nampe
Unknown Affiliation
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Building Social Media, in Conjunction with the Brand, to Drive Purchasing Decisions Majoe, Nampe
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.706

Abstract

This article tells about how social media influences sales levels in online clothing stores, the role of social media in the modern era is very important, with this convenience many marketers utilize digital marketing strategies. In addition to the role of social media, the role of brands is needed for purchasing decisions on each product marketed on online media. This study uses a quantitative method by distributing questionnaires to 100 customer respondents. The results of the study showed a positive and significant influence on purchasing decisions based on social media and product brands.
Co-Authors