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All Journal Journal of Accounting, Management and Islamic Economics
Wulandari , Nuri
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Economics, Econometrics & Finance

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PENGARUH E-WOM, KREDIBILITAS LABEL, DAN KREDIBILITAS INFLUENCER TERHADAP MINAT BELI KONSUMEN STUDI KASUS PADA INDUSTRI KOSMETIK DAN LABEL “TASYA FARASYA APPROVED” Putri, Syafira Ramadhanti; Wulandari , Nuri
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 2 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 02, De
Publisher : Ibs Press

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This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), label credibility, and influencer credibility on consumer purchase intention in the cosmetics industry, focusing on the "Tasya Farasya Approved" label. The main issue addressed is the extent to which the "Tasya Farasya Approved" label impacts consumer purchase intention for cosmetic products. The research method uses a quantitative approach, with data collected through questionnaires distributed to consumers who use cosmetics with this label. The results indicate that influencer credibility has a positive and significant effect on consumer purchase intention. These findings highlight the importance of an influencer's credibility in influencing consumer purchasing decisions and demonstrate the potential of a special label issued by an influencer to strengthen product image in the cosmetics industry.
PERAN BRAND AUTHENTICITY DAN SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) DALAM MENDORONG BRAND TRUST, BRAND AFFECT DAN BRAND LOYALTY: UNCLE Z KOPITIAM SENOPATI JAKARTA Alghifari, Nandito; Rofianto , Whony; Wulandari , Nuri; Pracoyo , Antyo
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 2 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 02, De
Publisher : Ibs Press

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This study aims to examine the influence of Brand Authenticity and Social Media Marketing Activities (SMMA) on Brand Trust and Brand Affect in shaping Brand Loyalty, with Uncle Z Kopitiam Senopati Jakarta as the research object. The exogenous variables in this study are Brand Authenticity and Social Media Marketing Activities, while the endogenous variables are Brand Trust, Brand Affect, and Brand Loyalty. The research hypothesis testing was conducted using Partial Least Squares (PLS) with SmartPLS 4 software. Data collection was carried out using a Google Form questionnaire to gather the required information. The sample for this study consisted of 70 people who have visited Uncle Z Kopitiam Senopati Jakarta. The analysis results show that Quality Commitment (QC) has a positive effect on Brand Reliability (BR), Quality Commitment (QC) has a positive effect on Brand Intention (BI), Sincerity (SIN) does not affect Brand Reliability (BR), Sincerity (SIN) does not affect Brand Intention (BI), Heritage (HE) does not affect Brand Reliability (BR), Heritage (HE) does not affect Brand Intention (BI), Brand Reliability (BR) positively affects Brand Affect (BA), Brand Reliability (BR) does not affect Brand Loyalty (BL), Brand Intention (BI) does not affect Brand Affect (BA), Brand Intention (BI) positively affects Brand Loyalty (BL), Brand Affect (BA) does not affect Brand Loyalty (BL), Social Media Marketing Activities (SMMA) positively affect Brand Reliability (BR), and Social Media Marketing Activities (SMMA) do not positively affect Brand Intention (BI).
ANALISIS DAMPAK DARI SOCIAL PRESENCE, INTERACTIVITY, ATTRACTIVENESS DAN EXPERTISE PADA FLOW TERHADAP PURCHASE INTENTION DAN CONTINOUS WATCHING INTENTION LIVE STREAMING TIKTOK SHOP Lutfia, Nurul; Wulandari , Nuri
Journal of Accounting, Management and Islamic Economics Vol. 3 No. 1 (2025): Journal of Accounting, Management, and Islamic Economics
Publisher : Ibs Press

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The background to this research is based on the importance of customer orientation in increasing customer satisfaction in the banking sector, especially at Bank Mandiri Jakarta Condet Branch. In intense competition, banks must be responsive to customer needs and provide quality services to maintain customer satisfaction and loyalty. Previous research shows a relationship between customer orientation and customer satisfaction, but the role of service quality as a mediator has not been thoroughly explored. This research aims to examine the influence of customer orientation on customer satisfaction which is mediated by service quality. The research method used is a quantitative approach with a descriptive design. Data was collected by distributing questionnaires to 100 customers of Bank Mandiri Jakarta Condet Branch. The analysis technique used is Partial Least Squares (PLS) to test hypotheses and research models. The research results show that consumer orientation has a significant positive influence on consumer satisfaction. Apart from that, service quality is also proven to mediate the relationship between customer orientation and customer satisfaction. Data analysis shows that service quality plays an important role in strengthening the influence of customer orientation on customer satisfaction. This indicates that banks that are able to provide quality services, in accordance with their customers' needs, will be able to increase customer satisfaction significantly. The conclusion of this research is that service quality is an important factor that strengthens the relationship between customer orientation and customer satisfaction.
Co-Authors Alghifari, Nandito Lutfia, Nurul Pracoyo , Antyo Putri, Syafira Ramadhanti Rofianto , Whony