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All Journal Journal of Accounting, Management and Islamic Economics
Rofianto , Whony
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, KEPERCAYAAN, KEAMANAN, HARGA, KEMUDAHAN, PROMOSI, TERHADAP KEPUASAN KONSUMEN DALAM MELAKUKAN PEMBELIAN TERHADAP E-COMMERCE SHOPEE Nurhidayat, Maulana Furqon; Komara, Edi; Rofianto , Whony; Rimadias, Santi
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 2 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 02, De
Publisher : Ibs Press

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The Influence of Product Quality, Security, Trust, Price, Ease of Use, and Promotion on Consumer Satisfaction in Making Purchases on the E-commerce Platform Shopee." The independent variables in this research are product quality, security, trust, price, ease of use, and promotion, while the dependent variable is consumer satisfaction. The hypothesis testing in this study uses PLS or Partial Least Square with the SmartPLS 3.0 software. The data collection technique involves using a Google Form questionnaire to gather information from respondents. The sample in this study consists of 150 respondents from various groups who use the Shopee e-commerce platform. The analysis results show that product quality does not have a positive and significant effect on consumer satisfaction, security does not have a positive and significant effect on consumer satisfaction, trust does not have a positive and significant effect on consumer satisfaction, price has a positive and significant effect on customer satisfaction, ease of use does not have a positive and significant effect on consumer satisfaction, and promotion does not have a positive and significant effect on consumer satisfaction.
PERAN BRAND AUTHENTICITY DAN SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) DALAM MENDORONG BRAND TRUST, BRAND AFFECT DAN BRAND LOYALTY: UNCLE Z KOPITIAM SENOPATI JAKARTA Alghifari, Nandito; Rofianto , Whony; Wulandari , Nuri; Pracoyo , Antyo
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 2 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 02, De
Publisher : Ibs Press

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Abstract

This study aims to examine the influence of Brand Authenticity and Social Media Marketing Activities (SMMA) on Brand Trust and Brand Affect in shaping Brand Loyalty, with Uncle Z Kopitiam Senopati Jakarta as the research object. The exogenous variables in this study are Brand Authenticity and Social Media Marketing Activities, while the endogenous variables are Brand Trust, Brand Affect, and Brand Loyalty. The research hypothesis testing was conducted using Partial Least Squares (PLS) with SmartPLS 4 software. Data collection was carried out using a Google Form questionnaire to gather the required information. The sample for this study consisted of 70 people who have visited Uncle Z Kopitiam Senopati Jakarta. The analysis results show that Quality Commitment (QC) has a positive effect on Brand Reliability (BR), Quality Commitment (QC) has a positive effect on Brand Intention (BI), Sincerity (SIN) does not affect Brand Reliability (BR), Sincerity (SIN) does not affect Brand Intention (BI), Heritage (HE) does not affect Brand Reliability (BR), Heritage (HE) does not affect Brand Intention (BI), Brand Reliability (BR) positively affects Brand Affect (BA), Brand Reliability (BR) does not affect Brand Loyalty (BL), Brand Intention (BI) does not affect Brand Affect (BA), Brand Intention (BI) positively affects Brand Loyalty (BL), Brand Affect (BA) does not affect Brand Loyalty (BL), Social Media Marketing Activities (SMMA) positively affect Brand Reliability (BR), and Social Media Marketing Activities (SMMA) do not positively affect Brand Intention (BI).
Co-Authors Alghifari, Nandito Komara, Edi Nurhidayat, Maulana Furqon Pracoyo , Antyo Santi Rimadias Wulandari , Nuri