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All Journal PROFIT : Jurnal Administrasi Bisnis
Luthfi Imam Fahrudi, Agung Nugroho
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Economics, Econometrics & Finance

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From Transactions to Relationships: Leveraging E-Service Quality to Secure E-Customer Trust and Loyalty Rahman Utami, Siti Yolanda; Yulianto, Edy; Luthfi Imam Fahrudi, Agung Nugroho
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 2 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.02.2

Abstract

This research explores the interconnected relationship between e-service quality, customer trust, and loyalty in the context of Indonesian e-commerce, focusing specifically on the Shopee platform. Analyzing data from 279 Shopee users, the study examines the influence of website design, customer service, security, and fulfillment on e-service quality and their subsequent impact on trust and loyalty. Employing a purposive sampling approach and SEM-PLS inferential analysis, the findings reveal the significant impact of website design on shaping e-service quality. At the same time, customer service and security do not show significant effects. Interestingly, efficient fulfillment emerges as a critical determinant in boosting e-service quality. The study further emphasizes the significant role of e-service quality in fostering customer loyalty, both directly and indirectly, through the mediation of e-customer trust. These insights provide actionable takeaways for e-commerce players, paving the way for strategic maneuvers and sustained success in Indonesia's competitive e-commerce market.    
Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review Mega Yuliana , Lucia; Kusumawati, Andriani; Luthfi Imam Fahrudi, Agung Nugroho
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.10

Abstract

This study aims to explain and provide an overview of brand coolness that affects brand love and engagement. This research uses a Systematic Literature Review with the PRISMA method to synthesize scientific evidence to answer specific research questions. The database used comes from journals on Google Scholar. The results show that brand reliability, social value and emotional resonance are three aspects that can form brand coolness that positively affects brand love, namely in terms of brands, society and consumers themselves. Brand coolness has a positive impact on brand engagement through usability, originality in products and subcultural appeal. This research adds theoretical updates about several points that need to be considered for brand existence to survive in consumers, which need to be considered with emotional involvement with the brand. This research contributes to developing literature on brand coolness indicators to influence brand love and engagement and help brands design management strategies to present the value of coolness more effectively. Future research can examine consumer reactions to brand coolness, brand prestige, and brand authenticity to further understand brands today with consumers' rapidly changing consumption patterns and lifestyles.
Exploring the Contemporary State of Information Technology Governance Transparency in Indonesian Firms Abdelrahman, Almoazer; Firdausi Nuzula, Nila; Luthfi Imam Fahrudi, Agung Nugroho
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.4

Abstract

Organizations are placing greater importance on utilizing Information Technology (IT), and efficiently administrating IT resources is crucial for attaining strategic objectives and minimizing IT-related hazards. Nevertheless, there needs to be more comprehension regarding the current status of transparency in IT governance among Indonesian organizations. This study aims to examine the present condition of IT governance disclosure and analyze how the level of IT usage and ownership structure influence the transparency of IT governance in Indonesia. The data collection process will comprise conducting content research on the 2021 annual reports of different organizations using the qualitative analysis approach. This method will investigate high-tier listed corporations, non-listed companies, and low-tier non-listed companies. The study's discoveries will offer significant perspectives for policymakers, managers, and academics, aiding businesses in formulating effective strategies to enhance transparency and IT governance practices. Consequently, this will result in improved organizational performance. 
Bridging Universities and Small Enterprises for Digital Human Resource Management Adoption Luthfi Imam Fahrudi, Agung Nugroho; Hutahayan, Benny; Hanif Nadanta, Aflah; Ayu Sinta Sekar Jagad, Dyya
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 2 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.02.8

Abstract

Digital HRM adoption has become increasingly important for higher education institutions and micro, small, and medium enterprises, particularly within the education sector, as organizations seek to improve efficiency, service quality, and decision-making through data-driven HR practices. We conducted a SLR following PRISMA. A Scopus search yielded 472 records; after screening 62 remained, and 17 studies were finally included and thematically analyzed. Findings indicate that best practices in academia comprise integrating HRIS/e-HRM to enable data-driven decisions, deploying AI for recruitment/training/performance assessment, orchestrating learning analytics through institutional maturity models, and strengthening staff capability via structured training; university–SME collaboration accelerates adoption; and the most significant factors for successful implementation in education-sector SMEs. The study contributes an “implementation value chain” that links policy infrastructure competence process analytics AI, reinforced by university–SME collaboration, and offers a practical roadmap for higher-education leaders and education-sector SMEs to prioritize investments, build capabilities, and institutionalize measurable outcomes.
Co-Authors Abdelrahman, Almoazer Andriani Kusumawati Ayu Sinta Sekar Jagad, Dyya Edy Yulianto Firdausi Nuzula, Nila Hanif Nadanta, Aflah Hutahayan, Benny Mega Yuliana , Lucia Rahman Utami, Siti Yolanda