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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH BANK SYARIAH MANDIRI (STUDI KASUS NASABAH BANK SYARIAH MANDIRI KANTOR CABANG CIBINONG) Hari Subagyo, Wawan; Wutsqo, Urwatul
Economicus Vol. 12 No. 1 (2018): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.139

Research aims to understand factors affecting the difference decision-making customers in choosing Bank Syariah Mandiri and to know the key factor of decision making customers in choosing Bank Syariah Mandiri. The data used in this research was primary data obtained by the division of the questionnaire. This Questionnaire consists of nine factors that is social, personal, culture, psychological, location, products, service, facilities and to promote the total number of questions about 19 questions and they are highly capable validity and reliability. Samples to be taken as many as 100 respondents. The method of analysis that used is discriminant analysis. The results of the study showed that of factors affect the difference decision customers in choosing Bank Syariah Mandiri is the variable of the social (0,023), persons (0,027), culture (0,001), and facility (0,046). The key variable from the study is the variable “ culture “ so that can be concluded miscellany.

PENGARUH KUALITAS PELAYANAN BEA PEROLEHAN HAK ATAS TANAH DAN BANGUNAN (BPHTB) TERHADAP KEPUASAN WAJIB PAJAK PADA KANTOR BADAN PENGELOLAAN PENDAPATAN DAERAH (BAPPENDA) KABUPATEN BOGOR Hari Subagyo, Wawan; Melliza, Rina
Economicus Vol. 13 No. 1 (2019): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.162

The tax on Land and Building Rights (BPHTB) is one of the sources of regional acceptance of Bogor District. This research aims to determine the influence of quality of service including simplicity, clarity, certainty, accuracy, security, responsibility, completeness of facilities and infrastructure, ease of access, discipline, politeness and friendliness, and Comfort to the taxpayer satisfaction at the office of BAPPENDA Bogor District. Samples used were 121 respondents. Data analysis techniques using multiple linear regression methods. The results of the analysis show Simplicity (X1), Certainty time (X3), Responsibility (X6) and Ease of Access (X8) does not affect the taxpayer satisfaction (Y). While the Variable Clarity (X2), Accuracy (X4), Security (X5), Completeness of Facilities and Infrastructure (X7), Discipline, Courtesy and Friendliness (X9) and Convenience (X10) affect the Satisfaction of Taxpayers (Y) at BAPPENDA Office of Bogor District.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE BUSANA MUSLIM DI INDUSTRI NANAD HIJAB CIBINONG BOGOR Hari Subagyo, Wawan; Safitri, Yulia
Economicus Vol. 13 No. 2 (2019): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i2.176

Fashion muslim development in the country rapid progress. Because many women in awareness muslim clothed covered in accordance with what god, make and it has now become a muslim needs. This impact for the entrepreneur the clothing industry for a racing in creating innovation and producing muslim clothes. Research aims to understand the influence of, products , price , promotion and a partial and in simultaneous with the resolution of the purchase of products in the Nanad Hijab Industry. This type of research is causal research with quantitative methods. The population of this study includes consumers who buy Nanad Hijab products online through the Shopee application with a sample of 80 respondents. Methods of collecting data through questionnaires. The analysis used is the validity, reliability test, analysis linear regression multiple, the assumption classical , and the hypothesis. The results showed that Product Variables had a significant effect on the Muslim Muslim online purchasing decisions in the Nanad Hijab Cibinong Industry, Price Variables had a significant effect on the Muslim Muslim online purchase decision in the Nanad Hijab Cibinong Industry, Promotion Variables had a significant effect on Muslim fashion online purchasing decisions at the Nanad Hijab Industry Cibinong. The Marketing Mix jointly influences the decision to purchase Muslim fashion online at the Nanad Hijab Cibinong Industry.

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK AQUA DI KELURAHAN PABUARAN BOGOR Hari Subagyo, Wawan; Chairunisha Febriana, Ranti
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.186

This research aims to determine the influence of variable product quality, price and brand image partial and simultaneous to the variable purchase decision of bottled drinking water of Aqua brand in the village of Pabuaran Bogor, as well as knowing the effect of independent variables on the dependent variable. The samples in this study were 97 people. Data analysis techniques use multiple linear regression. T test result showed the product quality variable (X1) and brand image (X3) partially influential for the purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. It is based on the calculated t count value of two variables greater than t table and the Signification value (p value) is less than 0.1. Variable price (X2) partial has no significant effect on the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. F test results indicate product quality variables, prices, and brand image simultaneously affect the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village Pabuaran Bogor. This can be seen that the value F count 6.80 is greater than the F table 2.70 and the significance (0.0) value is smaller than 0.1. The result of the coefficient of determination of 15.3% showed the influence of independent variables, such asproduct quality, price, brand image of the purchase decision variable. The remaining 84.7% is influenced by other variables not included in this study.

PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PADA PRODUK DAGING SAPI SEGAR DI WARUNG PANGAN SEHAT KOTA BOGOR Hari Subagyo, Wawan; Widiyastuti, Ari
Economicus Vol. 14 No. 2 (2020): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i2.197

The purpose of this study was to determine how consumers' perceptions of the marketing mix of fresh beef products at Warung Pangan Sehat. This type of research uses descriptive quantitative. The sampling technique used is accidental sampling technique. Determination of the sample using the Slovin formula so that the sample obtained is 100 respondents. And data analysis techniques using the tools SPSS and WMS.Based on the results of the analysis discussion using the Weight Mean Score (WMS). The results of the assessment of the condition of each variable, namely the criterion product variable are very good with an average value of 3.48, the criteria promotion variable is very good with an average value of 3.42, the criteria price variable is very good with an average value of 3.35, the location variable very good criteria with an average value of 3.31. The highest average interpretation value is on the product variable with a value of 3.48 which is in the very good interpretation criteria. Consumers have perception that fresh beef products at Warung Pangan Sehat are very good. While the lowest average interpretation value is on the location variable with a value of 3.31 which means that the interpretation is very good. Consumers have a perception that the location of Warung Pangan Sehat is still accessible to consumers. The average interpretation value of all indicators is 3.39 which means very good. Overall, consumer perceptions of fresh beef products and promotions carried out are very good, the prices offered and the locations of Warung Pangan Sehat are affordable to consumers.

KEPUASAN KARYAWAN TERHADAP PELAYANAN PENGEMUDI (DRIVER) MOBIL OPERASIONAL DI PT SARANA MULTI INFRASTRUKTUR (PERSERO) Hari Subagyo, Wawan; Stiyadi, Dedi
Economicus Vol. 15 No. 2 (2021): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i2.254

The objectives of this study are knowing the condition of the service quality of the operational car driver for the employees of PT Sarana Multi Infrastruktur (Persero), this is to find out how employees are satisfied with the operational car driver service at PT Sarana Multi Infrastruktur (Persero) and to find out the gap analysis of employee satisfaction with operational car driver services at PT Sarana Multi Infrasrtuktur (Persero). The results of the analysis show that the variables that satisfy consumers are 1). Tangible variable in the second question, namely the physical condition of the vehicle being driven by the driver according to the request. 2). The variable reliability (reliability) in the first question is the skill of the driver (driver) in driving operational vehicles. 3) Variable assurance (assurance) in the second question, namely, the driver of the operational car provides a sense of security in service to employees. the company has provided the best service, therefore the company must maintain the above variables. The variable that has not satisfied consumers is the variable reliability (reability) in the second question, namely the question of Timeliness in picking up and delivering employees and variable assurance (assurance) on the first question Driver (driver) Provides safety assurance in serving employees.

PENGARUH LOKASI DAN LAMA USAHA TERHADAP PENDAPATAN PEDAGANG DI PASAR CIBINONG KABUPATEN BOGOR Hari Subagyo, Wawan; Dwi Jayanti, Novia; Osta Nababan, Benny; ., Mujito
Economicus Vol. 17 No. 1 (2023): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i1.328

This study was conducted to determine the effect of business location and length of business on the income of traders in Cibinong Market, Bogor Regency. The results of the study proved that: (1) The results of the hypothesis test partially proved that business location affected the income of traders in Cibinong Market, Bogor Regency, this was shown by the value of t calculating the variable business location of 2.625 > t table 1.660 with a significance value of 0.010 < 0.10. (2) The results of the hypothesis test partially prove that the length of business affects the income of traders in Cibinong Market, Bogor Regency, this is shown by the value of t calculate the variable business location of 3.484> t table 1.660 with a significance value of 0.001 < 0.10. (3) The results of the hypothesis test simultaneously prove that the location of the business and the length of business simultaneously affect the income of traders in Cibinong Market, Bogor Regency, This is indicated by the calculated t value of the business location variable of 62.794 > 2.001 with a significance value of 0.000 < 0.10. (4) The most dominant variable affecting business income is the length of business variable, this can be seen from the value of the regression coefficient of the brand image variable of 0.546.

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