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All Journal Jurnal Ilmiah Hospitality Management Journal of E-business and Management Science
Empi, Febi Raharja
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Beyond the Pandemic: Decoding Shifts in Hotel Stay Intentions in Indonesia Post-COVID-19: Pasca Pandemi: Menguraikan Perubahan Keinginan Menginap di Hotel di Indonesia Pasca COVID-19 Suzano, Ricky; Jayadi, Handi; Empi, Febi Raharja; Wijaya, Lianna; Wang, Wen
Jurnal Ilmiah Hospitality Management Vol. 14 No. 2 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v14i2.282

Abstract

This study explores the factors influencing tourists' decisions to choose hotel accommodations during the COVID-19 pandemic, providing valuable insights into shifting consumer behavior. Employing a quantitative methodology, the research used an online survey targeting tourists in the JABODETABEK region, with 263 responses collected. Data were analyzed using Structural Equation Modeling via SMART PLS 3.0. The findings reveal that Perceived Threat negatively affects the intention to stay at hotels, while both Government Trust and Social Trust positively and significantly influence stay intentions. Interestingly, Customer Individual Response Efficacy and Hotel Response Efficacy do not show a significant effect on stay intentions. Additionally, Perceived Threat does not impact Government Trust, Social Trust, or Hotel Response Efficacy. However, Customer Individual Response Efficacy significantly enhances both Government and Social Trust, as well as Hotel Response Efficacy. The urgency of these findings lies in the critical need for hotels to rebuild consumer trust in the post-pandemic era. Trust in government and social institutions plays a pivotal role in shaping tourists' accommodation choices. This research offers novel insights into the evolving decision-making process of tourists, highlighting the importance of addressing public health concerns and fostering trust. The study contributes to the hospitality industry's strategies for ensuring long-term resilience and success by focusing on consumer trust and response efficacy. This research provides practical recommendations for hoteliers to adapt their approaches and navigate the complexities of a post-COVID-19 tourism landscape.
Behavior Intention to Stay in a Hotel: Insights Gained from COVID-19 Pandemic in Indonesia: Behavioral Intention Suzano, Ricky; Jayadi, Handi; Empi, Febi Raharja; wijaya, Lianna
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.147

Abstract

The study aims to investigate and examine the determinants impacting tourists' decisions to choose hotel accommodation amidst the COVID-19 outbreak. This investigation adopts a quantitative methodology and employs a descriptive strategy by conducting an online survey targeting tourists residing in the JABODETABEK region. A total of 263 respondents participated in the data collection process, which was subsequently analyzed utilizing the Structural Equation Modeling approach implemented through SMART PLS 3.0. The findings of this research reveal that Perceived Threat exerts a negative impact on the intention to stay at hotels. Conversely, Government and Social Trust exhibit a positive and highly significant effect on the intention to stay. In contrast, Customer Individual Response Efficacy and Hotel Response Efficacy do not affect the intention to stay. Notably, Perceived Threat does not influence Government and Social Trust, as well as Hotel Response Efficacy. Nevertheless, Customer Individual Response Efficacy demonstrates a positive and notably significant influence on both Government and Social Trust, along with Hotel Response Efficacy. This research can provide valuable insights for hoteliers in shaping their strategies and ensuring the long-term success of their businesses in a post-pandemic world.
Co-Authors Jayadi, Handi Suzano, Ricky Wen Wang Wijaya, Lianna