Articles
<![CDATA[PENGARUH PROGRAM KAMPUS MERDEKA DALAM MENINGKATKAN MUTU PERGURUAN TINGGI SWASTA ]]>
<![CDATA[Alfarizi, Muhammad]]>;
<![CDATA[Wijaya, Lianna]]>;
<![CDATA[Maulida, Ahmad Fikron]]>
<![CDATA[ Jurnal Penelitian Kebijakan Pendidikan Vol 16 No 2 (2023) ]]>
Publisher : <![CDATA[Pusat Standar dan Kebijakan Pendidikan, BSKAP, Kemendikbudristek ]]>
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DOI: 10.24832/jpkp.v16i2.813
<![CDATA[Penelitian ini bertujuan untuk mengeksplorasi peran program Merdeka Belajar Kampus Merdeka dalam meningkatkan mutu perguruan tinggi swasta. Program ini adalah strategi baru untuk meningkatkan mutu perguruan tinggi swasta sebagai lembaga pendidikan mandiri di era Masyarakat 5.0. Penelitian ini menerapkan pendekatan kuantitatif dengan pengumpulan data melalui survei online kepada 227 mahasiswa perguruan tinggi swasta secara purposif. Data dianalisis menggunakan teknik Partial Least Squares – Structural Equation Modeling. Hasil analisis menunjukkan bahwa program Merdeka Belajar Kampus Merdeka memiliki pengaruh positif terhadap budaya akademik, pengalaman mahasiswa, dan pengalaman dosen. Budaya akademik juga memengaruhi pengalaman dosen dan mahasiswa, tetapi tidak memiliki pengaruh signifikan terhadap peningkatan mutu perguruan tinggi. Mahasiswa dan dosen memiliki peran penting dalam meningkatkan mutu perguruan tinggi swasta. Selain itu, branding perguruan tinggi swasta berpengaruh terhadap peningkatan mutu, tetapi tidak berpengaruh pada kompetensi karier mahasiswa. Penelitian ini mendorong percepatan program untuk meningkatkan kualitas mahasiswa dan dosen sebagai penggerak utama dalam mencapai mutu perguruan tinggi swasta di Indonesia.]]>
<![CDATA[PENGARUH PROGRAM KAMPUS MERDEKA DALAM MENINGKATKAN MUTU PERGURUAN TINGGI SWASTA ]]>
<![CDATA[Alfarizi, Muhammad]]>;
<![CDATA[Wijaya, Lianna]]>;
<![CDATA[Maulida, Ahmad Fikron]]>
<![CDATA[ Jurnal Penelitian Kebijakan Pendidikan Vol 16 No 2 (2023) ]]>
Publisher : <![CDATA[Pusat Standar dan Kebijakan Pendidikan, BSKAP, Kemendikbudristek ]]>
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DOI: 10.24832/jpkp.v16i2.813
<![CDATA[Penelitian ini bertujuan untuk mengeksplorasi peran program Merdeka Belajar Kampus Merdeka dalam meningkatkan mutu perguruan tinggi swasta. Program ini adalah strategi baru untuk meningkatkan mutu perguruan tinggi swasta sebagai lembaga pendidikan mandiri di era Masyarakat 5.0. Penelitian ini menerapkan pendekatan kuantitatif dengan pengumpulan data melalui survei online kepada 227 mahasiswa perguruan tinggi swasta secara purposif. Data dianalisis menggunakan teknik Partial Least Squares – Structural Equation Modeling. Hasil analisis menunjukkan bahwa program Merdeka Belajar Kampus Merdeka memiliki pengaruh positif terhadap budaya akademik, pengalaman mahasiswa, dan pengalaman dosen. Budaya akademik juga memengaruhi pengalaman dosen dan mahasiswa, tetapi tidak memiliki pengaruh signifikan terhadap peningkatan mutu perguruan tinggi. Mahasiswa dan dosen memiliki peran penting dalam meningkatkan mutu perguruan tinggi swasta. Selain itu, branding perguruan tinggi swasta berpengaruh terhadap peningkatan mutu, tetapi tidak berpengaruh pada kompetensi karier mahasiswa. Penelitian ini mendorong percepatan program untuk meningkatkan kualitas mahasiswa dan dosen sebagai penggerak utama dalam mencapai mutu perguruan tinggi swasta di Indonesia.]]>
<![CDATA[THE EXAMINATION OF THE IMPACT OF CUSTOMER VALUE ON CONSUMER BEHAVIOR AMONG MINIMARKET RETAIL PATRONS IN THE JABODETABEK ]]>
<![CDATA[Tiffany, Abigael]]>;
<![CDATA[Wijaya, Niko Putra]]>;
<![CDATA[Djahran, Mohammad Ansara]]>;
<![CDATA[Wijaya, Lianna]]>
<![CDATA[ Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024) ]]>
Publisher : <![CDATA[Unitri Press ]]>
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DOI: 10.33366/ref.v12i1.5770
<![CDATA[Minimarkets represent a critical sector within the retail industry, playing a fundamental role in fulfilling the daily requirements of consumers, amidst a persistent uptrend in sales value. Within the progressively competitive commercial environment, the comprehension of Customer Value has emerged as a pivotal element in augmenting Satisfaction, consequently fostering customer Loyalty, which stands as a crucial component of Consumer Behavior and is essential for ensuring the continuity of business operations. The principal aim of this research is to examine the influence of Customer Value on Consumer Behavior among minimarket customers in the Jabodetabek area. A total of 376 minimarket customers in Jabodetabek area were surveyed via an online questionnaire for data collection. The methodological approach utilized for data analysis involved the application of Structural Equation Modeling using SmartPLS 4.0. The results of hypothesis testing indicate that Customer Value factors such as Product Excellence, Service Excellence, Social Value, and Aesthetics play a crucial role in influencing customer Satisfaction. Nevertheless, the Efficiency dimension does not demonstrate a notable impact on Satisfaction. Furthermore, customer satisfaction plays a significant role in fostering customer loyalty. The conclusions drawn from this study emphasize the need for minimarket businesses to continuously assess customer satisfaction levels by leveraging Customer Value, in turn enhancing customer loyalty and nurturing more resilient links between minimarkets and consumers in the Jabodetabek region.]]>
<![CDATA[Beyond the Pandemic: Decoding Shifts in Hotel Stay Intentions in Indonesia Post-COVID-19: Pasca Pandemi: Menguraikan Perubahan Keinginan Menginap di Hotel di Indonesia Pasca COVID-19 ]]>
<![CDATA[Suzano, Ricky]]>;
<![CDATA[Jayadi, Handi]]>;
<![CDATA[Empi, Febi Raharja]]>;
<![CDATA[Wijaya, Lianna]]>;
<![CDATA[Wang, Wen]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol. 14 No. 2 (2024): June 2024 ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v14i2.282
<![CDATA[This study explores the factors influencing tourists' decisions to choose hotel accommodations during the COVID-19 pandemic, providing valuable insights into shifting consumer behavior. Employing a quantitative methodology, the research used an online survey targeting tourists in the JABODETABEK region, with 263 responses collected. Data were analyzed using Structural Equation Modeling via SMART PLS 3.0. The findings reveal that Perceived Threat negatively affects the intention to stay at hotels, while both Government Trust and Social Trust positively and significantly influence stay intentions. Interestingly, Customer Individual Response Efficacy and Hotel Response Efficacy do not show a significant effect on stay intentions. Additionally, Perceived Threat does not impact Government Trust, Social Trust, or Hotel Response Efficacy. However, Customer Individual Response Efficacy significantly enhances both Government and Social Trust, as well as Hotel Response Efficacy. The urgency of these findings lies in the critical need for hotels to rebuild consumer trust in the post-pandemic era. Trust in government and social institutions plays a pivotal role in shaping tourists' accommodation choices. This research offers novel insights into the evolving decision-making process of tourists, highlighting the importance of addressing public health concerns and fostering trust. The study contributes to the hospitality industry's strategies for ensuring long-term resilience and success by focusing on consumer trust and response efficacy. This research provides practical recommendations for hoteliers to adapt their approaches and navigate the complexities of a post-COVID-19 tourism landscape.]]>
<![CDATA[Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty ]]>
<![CDATA[Anita, Tiurida Lily]]>;
<![CDATA[Simanihuruk, Maidar]]>;
<![CDATA[Kusumawardhani , Yuviani]]>;
<![CDATA[Wijaya, Lianna]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v13i4.3293
<![CDATA[This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality satisfaction, digital engagement, social media engagement, online presence perception, and digital promotions. Findings show that service quality, online presence perception, promotion effectiveness, and social media engagement significantly affect customer satisfaction with digital marketing. However, digital engagement and digital promotions showed no significant effect. Moreover, customer satisfaction with digital marketing was not found to have a significant influence on brand loyalty. These findings suggest that while digital strategies can enhance satisfaction, they do not automatically translate into loyalty. Hotel managers are encouraged to strengthen service quality and digital credibility to improve guest experience. This research contributes to understanding the effectiveness of digital marketing practices in the hospitality industry and provides practical guidance for enhancing customer interaction and satisfaction.]]>
<![CDATA[Antecedents of Career Growth: An Empirical Study in Higher Education Institutions ]]>
<![CDATA[Wijaya, Lianna]]>;
<![CDATA[Sriwidadi, Teguh]]>;
<![CDATA[Samuel, Sylvia]]>
<![CDATA[ Jurnal Manajemen Indonesia Vol. 25 No. 1 (2025): Jurnal Manajemen Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Telkom University. ]]>
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DOI: 10.25124/jmi.v25i1.7218
<![CDATA[Today's businesses place a paramount importance on the performance of their employees due to its direct correlation with growth and enhanced revenues. The primary objective of this research endeavor is to ascertain the impact of employee satisfaction, employee benefits, and employee learning on career growth and employee performance. A sample consisting of 400 individuals employed in the Higher Education Institutions of Indonesia served as the focal point of this study. The participants, selected through purposive sampling, were provided with self-reporting questionnaires to gather essential data. To evaluate the hypothesized relationships, the researchers employed structural equation modeling analysis utilizing AMOS 26. The findings of this study revealed that employee performance and career growth within Indonesia's higher education institutions were significantly influenced by employee learning, employee benefits, and employee satisfaction. Furthermore, employee performance was shown to have a substantial and positive effect on career growth. These findings contribute valuable insight and offer practical guidance for managerial decision-making. The theoretical and practical implications of these findings can lay a strong foundation for future research endeavors aimed at exploring career growth. It is recommended that the management of higher education institutions prioritize the career growth of their employees.]]>
<![CDATA[PENGARUH PROGRAM KAMPUS MERDEKA DALAM MENINGKATKAN MUTU PERGURUAN TINGGI SWASTA ]]>
<![CDATA[Alfarizi, Muhammad]]>;
<![CDATA[Wijaya, Lianna]]>;
<![CDATA[Maulida, Ahmad Fikron]]>
<![CDATA[ Jurnal Penelitian Kebijakan Pendidikan Vol 16 No 2 (2023) ]]>
Publisher : <![CDATA[Pusat Standar dan Kebijakan Pendidikan, BSKAP, Kemendikbudristek ]]>
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DOI: 10.24832/jpkp.v16i2.813
<![CDATA[Penelitian ini bertujuan untuk mengeksplorasi peran program Merdeka Belajar Kampus Merdeka dalam meningkatkan mutu perguruan tinggi swasta. Program ini adalah strategi baru untuk meningkatkan mutu perguruan tinggi swasta sebagai lembaga pendidikan mandiri di era Masyarakat 5.0. Penelitian ini menerapkan pendekatan kuantitatif dengan pengumpulan data melalui survei online kepada 227 mahasiswa perguruan tinggi swasta secara purposif. Data dianalisis menggunakan teknik Partial Least Squares – Structural Equation Modeling. Hasil analisis menunjukkan bahwa program Merdeka Belajar Kampus Merdeka memiliki pengaruh positif terhadap budaya akademik, pengalaman mahasiswa, dan pengalaman dosen. Budaya akademik juga memengaruhi pengalaman dosen dan mahasiswa, tetapi tidak memiliki pengaruh signifikan terhadap peningkatan mutu perguruan tinggi. Mahasiswa dan dosen memiliki peran penting dalam meningkatkan mutu perguruan tinggi swasta. Selain itu, branding perguruan tinggi swasta berpengaruh terhadap peningkatan mutu, tetapi tidak berpengaruh pada kompetensi karier mahasiswa. Penelitian ini mendorong percepatan program untuk meningkatkan kualitas mahasiswa dan dosen sebagai penggerak utama dalam mencapai mutu perguruan tinggi swasta di Indonesia.]]>
<![CDATA[Telemedicine Application Adoption During the COVID-19 Pandemic: The Lens of the UTAUT Framework Model ]]>
<![CDATA[Rahman, Beno]]>;
<![CDATA[Prawitasari, Agata Pratiwi]]>;
<![CDATA[Setiawan, Yulius Anggi]]>;
<![CDATA[wijaya, Lianna]]>
<![CDATA[ Journal of Applied Research In Computer Science and Information Systems Vol. 2 No. 1 (2024): June 2024 ]]>
Publisher : <![CDATA[PT. BERBAGI TEKNOLOGI SEMESTA ]]>
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DOI: 10.61098/jarcis.v2i1.148
<![CDATA[The objective of this study is to analyze the impact of various factors such as performance expectancy, effort expectancy, social influence, facilitating conditions, technology characteristics, task characteristics, and self-efficacy within the framework of the UTAUT model on the intention to adopt telemedicine applications, particularly in light of the ongoing Covid-19 pandemic. A quantitative approach is employed for data analysis, with data being gathered through the distribution of online questionnaires. The research sample consists of 350 respondents, and the data is examined using the Structural Equation Modeling (SEM) technique facilitated by the SmartPLS software. The findings reveal a positive and significant relationship between task technology fit and technology fit, as well as between technology characteristics and technology fit. Furthermore, task technology fit is shown to positively and significantly influence the intention to adopt telemedicine applications, where the services are anticipated to offer health assistance to users of the application. This study offers valuable insights for application developers to enhance features and services to attract public interest in utilizing telemedicine applications..]]>
<![CDATA[Behavior Intention to Stay in a Hotel: Insights Gained from COVID-19 Pandemic in Indonesia: Behavioral Intention ]]>
<![CDATA[Suzano, Ricky]]>;
<![CDATA[Jayadi, Handi]]>;
<![CDATA[Empi, Febi Raharja]]>;
<![CDATA[wijaya, Lianna]]>
<![CDATA[ Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024 ]]>
Publisher : <![CDATA[PT. BERBAGI TEKNOLOGI SEMESTA ]]>
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DOI: 10.61098/jems.v2i1.147
<![CDATA[The study aims to investigate and examine the determinants impacting tourists' decisions to choose hotel accommodation amidst the COVID-19 outbreak. This investigation adopts a quantitative methodology and employs a descriptive strategy by conducting an online survey targeting tourists residing in the JABODETABEK region. A total of 263 respondents participated in the data collection process, which was subsequently analyzed utilizing the Structural Equation Modeling approach implemented through SMART PLS 3.0. The findings of this research reveal that Perceived Threat exerts a negative impact on the intention to stay at hotels. Conversely, Government and Social Trust exhibit a positive and highly significant effect on the intention to stay. In contrast, Customer Individual Response Efficacy and Hotel Response Efficacy do not affect the intention to stay. Notably, Perceived Threat does not influence Government and Social Trust, as well as Hotel Response Efficacy. Nevertheless, Customer Individual Response Efficacy demonstrates a positive and notably significant influence on both Government and Social Trust, along with Hotel Response Efficacy. This research can provide valuable insights for hoteliers in shaping their strategies and ensuring the long-term success of their businesses in a post-pandemic world.]]>
<![CDATA[Navigating the new normal: A study on Indonesian travelers' willingness to pay more post-pandemic using the theory of planned behavior ]]>
<![CDATA[Wijaya, Lianna]]>;
<![CDATA[Ng, Kah Choon]]>;
<![CDATA[Sihombing, Pardomuan Robinson]]>;
<![CDATA[Anita, Tiurida Lily]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v17i1.18895
<![CDATA[One of the industries that have been most negatively impacted by the COVID-19 pandemic is the tourism industry, which has seen a major drop in international travel, an increase in domestic travel, and changes in consumer behavior. This study aims to study the intention of people to travel and the willingness of people to pay more for safety and precautions when traveling. These studies have addressed the matter of the lack of research on changes in the behavior and patterns of travelers. A total of 239 valid questionnaires were collected using an online survey with a purposive sampling technique. The PLS-SEM is employed to test the model. The theory of planned behavior (TPB) as a conceptual framework. Perceived risk influences the attitude of Indonesian Tourists in post-pandemic but has no influence on perceived behavior control. Attitude has a positive and significant direct influence on intention to travel and willingness to pay more. Perceived behavior control influences on intention to travel but no influence on willingness to pay more. Lastly, the intention to pay more does not influence willingness to pay more. The empirical findings have the potential to enhance the implementation of safety precautions in tourism services and the formulation of efficient strategies to revive tourism. This study substantially contributes to the body of knowledge because presented empirical proof of travel behavior patterns in Indonesia in the post-pandemic.]]>
