<![CDATA[The integration of Augmented Reality (AR) technology into educational media has the potential to enhance student engagement and understanding of abstract concepts. This study aimed to develop and evaluate the quality of AR-integrated learning media for teaching molecular structures in chemistry. Using the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) model, this research employed a systematic approach that encompassed five stages of development. The study was conducted with two eleventh-grade classes at a public high school (SMA Negeri 1 Lhokseumawe), involving 66 students as the subjects of the research. Expert validation of the developed media yielded a score of 88, which categorizes it as "Excellent." At the same time, student feedback on usability and engagement resulted in a score of 4.77 in the same category. These results indicate that the AR media is effective and well-received as a supplementary tool for learning molecular structures. The findings highlight the potential of AR technology to enhance conceptual understanding and improve learner satisfaction in the field of chemistry education. Future studies should explore its application across other topics and educational levels to further validate its efficacy and scalability.]]>
