Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Hafiy Prayitno, Muhammad
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Penting Kualitas Pelayanan Bagi McDonald's Dalam Meningkatkan Kepuasan Pelanggan Daniel Christover Silaban, Wiltasar; Hafiy Prayitno, Muhammad; Mizar Pratama, Husein
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 3 No 1 : September (2024): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to observe and determine the important role of service quality in increasing customer satisfaction. Basically, creating customer satisfaction is a business goal that can be done by retaining customers to gain profit. One of the restaurants that will be studied is McDonald's. McDonald's is one of the largest fast food franchises in the world, where fast and practical service makes McDonald's popular with the public.
Analisis Strategi Pemasaran Global Secara Segmentasi Targeting & Positioning Pada Mobil Listrik Build Your Dreams ( BYD ) Daniel Christover Silaban, Wiltasar; Hafiy Prayitno, Muhammad
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 3 No 2 : Desember (2024): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The global automotive industry is experiencing development with the presence of cars or Electric Vehicles (EV). This development is driven by changes in technology, consumer preferences and market trends. Electric cars are considered a smart innovation for the automotive industry that cares about the environment. Build Your Dreams or known as BYD, is one example of an electric car automotive industry brand that is famous for its innovation in battery technology to new energy vehicles. Marketing strategy is key for BYD. The approach taken in the marketing strategy is by conducting Segmentation, Targeting, and Positioning (STP). This study aims to analyze the global marketing strategy by segmentation, targeting & positioning on the Build Your Dreams (BYD) electric car.
Co-Authors Daniel Christover Silaban, Wiltasar Mizar Pratama, Husein