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All Journal Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Mizar Pratama, Husein
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Humanities Computer Science & IT Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice

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Peran Penting Kualitas Pelayanan Bagi McDonald's Dalam Meningkatkan Kepuasan Pelanggan Daniel Christover Silaban, Wiltasar; Hafiy Prayitno, Muhammad; Mizar Pratama, Husein
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 3 No 1 : September (2024): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika
Publisher : Shofanah Media Berkah

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Abstract

This study aims to observe and determine the important role of service quality in increasing customer satisfaction. Basically, creating customer satisfaction is a business goal that can be done by retaining customers to gain profit. One of the restaurants that will be studied is McDonald's. McDonald's is one of the largest fast food franchises in the world, where fast and practical service makes McDonald's popular with the public.
Co-Authors Daniel Christover Silaban, Wiltasar Hafiy Prayitno, Muhammad