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All Journal International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science Social Sciences Journal (SSJ)
Ifeanyi Martins NWOKEOCHA, PhD
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Performance Appraisal Techniques And Their Effects On Organizational Growth Ifeanyi Martins NWOKEOCHA, PhD
International Journal of Technology and Education Research Vol. 2 No. 01 (2024): January - March, International Journal of Technology and Education Research(IJ
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i01.694

Abstract

Employee performance appraisal is a focal aspect of human resources management. It analyzes employees’ performance and ensures that employees perform at the desired level to achieve organizational objectives. This paper examined issues of performance appraisal and their effects on organizational growth in. The paper adopted a qualitative research method. It depended on secondary data from scholarly journals and equity and goal setting theory as a framework of analysis. The study oserved that performance appraisal does not only promote organizational performance but provides potency in determining employee capacity, skills acquisition, and experience for organizational growth. The paper concluded that organizations which tend to be effective are positively engaged in continuous appraisal of employee performance in order to correct deviance and enhance better performance in the organization. The study recommended that the management of organizations should create an enabling environment and opportunities for self-appraisal or self-evaluation. The management of organizations should ensure that the number of workers being evaluated by a rater should not be too large, so that he can have enough time to do a thorough job on each person.
Perception Management Through Propaganda: Nigerians' Views On Ajuri Ngelale's 'Alternative Truth' In Media Appearances On Behalf Of The Tinubu Presidency Uwem Asuquo Akpan; George Nathan Brown; Ifeanyi Martins Nwokeocha, PhD; Aniekeme Okon Ikon, Ph.D; Vivian Ifeoma Okpalike
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.1945

Abstract

In this age characterized and exemplified by a din of narratives jostling for public attention, this study sets out on an incisive exploration of perception management through propaganda with a specific interest in exploring the views of Nigerians on the controversial media portrayals by Ajuri Ngelale, former Special Adviser to President Bola Tinubu. Utilizing the qualitative research approach and extensive application of critical discourse analysis, the research gathers opinions from numerous groups to unveil the impact of Ngelale's 'alternative truths' on the attitude of the public and public trust in government. The conclusions consist of a pungent scepticism on the part of the public towards Ngelale's statements, as deceptive and misleading, hence promoting a disinformation culture. This loss of credibility not only tarnishes the reputation of the Tinubu administration but erodes the very fabric of Nigerian democracy. The voices of change call for a sea change towards true, responsible reporting, advocating a tighter system of vetting public spokesmen to restore trust and integrity. The stakes of this question go beyond political sloganeering, though, to the need of citizens to acquire judgment in the era of saturation with disinformation and to construct a narrative on the basis of truth and moral responsibility.
Digital Media And The Amplification Of Marginalised Voices In Select Communities In Akwa Ibom State George Nathan Brown; Morah Doris Ngozi, PhD; Ifeanyi Martins Nwokeocha, PhD; Christian Ugochukwu EGEH; Promise Adaku Obi
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.1974

Abstract

This study investigated the potential of using digital media to amplify marginalised voices in select communities in Akwa Ibom State, Nigeria. The objectives were to examine the extent to which digital media amplifies marginalised voices, identify the challenges faced by marginalised groups in utilising digital media, and explore strategies for enhancing the use of digital media to promote marginalised voices. The study was anchored on the Social Identity Theory and Technological Acceptance Model. The study adopted a survey research design, with a sample size of 399 respondents selected using Taro Yamane's formula. Data analysis revealed that 37% of respondents indicated that digital media "often" amplifies marginalised voices, while 26% faced obstacles related to online harassment and cyberbullying, and 25% lacked digital literacy skills. The study also found that digital literacy training programmes (23%) and access to digital devices (23%) were paramount strategies for enhancing the use of digital media. The study concludes that digital media has the potential to amplify marginalised voices, but its effectiveness is hindered by challenges, highlighting the need for targeted interventions. Recommendations include prioritising inclusivity and accessibility features on digital media platforms, implementing digital literacy training programmes and online safety measures, and providing access to digital devices, affordable internet data plans, and digital literacy training programs to promote digital inclusion and empowerment among marginalised groups.
Self-Reliance Theory And Africa’s Drive Towards Development: Rethinking Globalisation In Nigeria’s Implementation Of The Sustainable Development Goals Patrick Samuel Ekpe; Ifeanyi Martins Nwokeocha, PhD; George Nathan Brown; Vivian Ifeoma Okpalike; Mba, Precious Idongesit
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2141

Abstract

This study examines the intersection of self-reliance theory and Nigeria's implementation of the Sustainable Development Goals (SDGs) within the context of globalization. The research investigates how Nigeria can adopt a self-reliant approach to development, prioritizing domestic resources and capacities, to achieve the SDGs. The study employed a qualitative research approach, utilizing a case study design and thematic analysis to explore the role of self-reliance theory in Nigeria's SDGs implementation. The findings of the study indicate that self-reliance theory offers a promising framework for rethinking Nigeria's approach to development. The study highlights the need for Nigeria to adopt a self-reliant approach to development, promote African-led development initiatives, and develop a coherent national development strategy. The study recommends that Nigeria prioritize investment in human capital, promote entrepreneurship and innovation, strengthen institutional capacities, and promote regional integration and cooperation.
Synergising Artificial Intelligence and Traditional Ecological Knowledge for Sustainable Environmental Governance in the Niger Delta: A Paradigm Shift Ifeanyi Martins Nwokeocha, PhD; Okon Effiong Udoyo, PhD; George Nathan Brown
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2265

Abstract

This study investigates the synergy between Artificial Intelligence (AI) and Traditional Ecological Knowledge (TEK) to enhance sustainable environmental governance in the Niger Delta. The research aims to examine the connection between AI, TEK, and environmental sustainability; explore the integration of AI and TEK in decision-making processes; and develop a conceptual framework for this amalgamation. Grounded in the Social-Ecological Systems (SES) Theory and Co-Production of Knowledge Theory, the study employs a qualitative approach, primarily through an extensive literature review of scholarly works from 2019 to 2025. Findings reveal that the integration of AI and TEK can enhance environmental monitoring by 45% and increase community engagement in governance processes by 60%, demonstrating significant improvements in local stewardship practices. This study concludes that harmonising these two knowledge systems holds transformative potential for the Niger Delta, paving the way for sustainable resource management that respects local cultures. To realise this potential, it recommends establishing collaborative frameworks for community involvement, developing contextual training programmes that bridge both knowledge systems, and implementing regulatory measures to safeguard the intellectual property rights of indigenous communities, promoting equity and ethical practices in environmental governance.
Effectiveness of Public Service Announcements in Promoting Social Causes Ifeanyi Martins NWOKEOCHA, PhD
Social Sciences Journal Vol.1,No.1, Oktober 2023
Publisher : Perkumpulan Dosen Program Hibah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ssj.v1i1.15

Abstract

The study looked at effectiveness of public service Announcement in promoting social causes particularly among Eket residents, and this depends on several factors. PSAs often address a wide range of social issues, including public health, environment conservation, social justice, human rights, etc. PSAs typically leverage the persuasive power of mass media channels including television, radio, print and digital platforms. The messages sent across most times act as a persuasive means which push the people into action. The study has five objectives which guides it. The success of a PSA campaign is measured by its ability to increase public awareness, change attitudes and encourage individuals to take specific actions in support of the cause. There is a need to assess whether PSAs lead to sustained behaviour change and long-term social impact, here lies the thrust of the study. The survey method was adopted for the study and the questionnaire used as the major instrument. According to the National Bureau of statistics (NBS) in 2022 the population of Eket resident was 220,600.
Co-Authors Aniekeme Okon Ikon, Ph.D Christian Ugochukwu EGEH George Nathan Brown Mba, Precious Idongesit Morah Doris Ngozi, PhD Okon Effiong Udoyo, PhD Patrick Samuel Ekpe Promise Adaku Obi Uwem Asuquo Akpan Vivian Ifeoma Okpalike