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All Journal International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research ALSYSTECH Journal of Education Technology
George Nathan Brown
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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Perception Management Through Propaganda: Nigerians' Views On Ajuri Ngelale's 'Alternative Truth' In Media Appearances On Behalf Of The Tinubu Presidency Uwem Asuquo Akpan; George Nathan Brown; Ifeanyi Martins Nwokeocha, PhD; Aniekeme Okon Ikon, Ph.D; Vivian Ifeoma Okpalike
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.1945

Abstract

In this age characterized and exemplified by a din of narratives jostling for public attention, this study sets out on an incisive exploration of perception management through propaganda with a specific interest in exploring the views of Nigerians on the controversial media portrayals by Ajuri Ngelale, former Special Adviser to President Bola Tinubu. Utilizing the qualitative research approach and extensive application of critical discourse analysis, the research gathers opinions from numerous groups to unveil the impact of Ngelale's 'alternative truths' on the attitude of the public and public trust in government. The conclusions consist of a pungent scepticism on the part of the public towards Ngelale's statements, as deceptive and misleading, hence promoting a disinformation culture. This loss of credibility not only tarnishes the reputation of the Tinubu administration but erodes the very fabric of Nigerian democracy. The voices of change call for a sea change towards true, responsible reporting, advocating a tighter system of vetting public spokesmen to restore trust and integrity. The stakes of this question go beyond political sloganeering, though, to the need of citizens to acquire judgment in the era of saturation with disinformation and to construct a narrative on the basis of truth and moral responsibility.
Digital Media And The Amplification Of Marginalised Voices In Select Communities In Akwa Ibom State George Nathan Brown; Morah Doris Ngozi, PhD; Ifeanyi Martins Nwokeocha, PhD; Christian Ugochukwu EGEH; Promise Adaku Obi
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.1974

Abstract

This study investigated the potential of using digital media to amplify marginalised voices in select communities in Akwa Ibom State, Nigeria. The objectives were to examine the extent to which digital media amplifies marginalised voices, identify the challenges faced by marginalised groups in utilising digital media, and explore strategies for enhancing the use of digital media to promote marginalised voices. The study was anchored on the Social Identity Theory and Technological Acceptance Model. The study adopted a survey research design, with a sample size of 399 respondents selected using Taro Yamane's formula. Data analysis revealed that 37% of respondents indicated that digital media "often" amplifies marginalised voices, while 26% faced obstacles related to online harassment and cyberbullying, and 25% lacked digital literacy skills. The study also found that digital literacy training programmes (23%) and access to digital devices (23%) were paramount strategies for enhancing the use of digital media. The study concludes that digital media has the potential to amplify marginalised voices, but its effectiveness is hindered by challenges, highlighting the need for targeted interventions. Recommendations include prioritising inclusivity and accessibility features on digital media platforms, implementing digital literacy training programmes and online safety measures, and providing access to digital devices, affordable internet data plans, and digital literacy training programs to promote digital inclusion and empowerment among marginalised groups.
Self-Reliance Theory And Africa’s Drive Towards Development: Rethinking Globalisation In Nigeria’s Implementation Of The Sustainable Development Goals Patrick Samuel Ekpe; Ifeanyi Martins Nwokeocha, PhD; George Nathan Brown; Vivian Ifeoma Okpalike; Mba, Precious Idongesit
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2141

Abstract

This study examines the intersection of self-reliance theory and Nigeria's implementation of the Sustainable Development Goals (SDGs) within the context of globalization. The research investigates how Nigeria can adopt a self-reliant approach to development, prioritizing domestic resources and capacities, to achieve the SDGs. The study employed a qualitative research approach, utilizing a case study design and thematic analysis to explore the role of self-reliance theory in Nigeria's SDGs implementation. The findings of the study indicate that self-reliance theory offers a promising framework for rethinking Nigeria's approach to development. The study highlights the need for Nigeria to adopt a self-reliant approach to development, promote African-led development initiatives, and develop a coherent national development strategy. The study recommends that Nigeria prioritize investment in human capital, promote entrepreneurship and innovation, strengthen institutional capacities, and promote regional integration and cooperation.
E-Governance Communication Strategies: Evaluating The Integration Of Digital Media In Citizen-Centric Public Administration In Nigeria George Nathan Brown; Uwem Asuquo Akpan; Ekang Anietie Etukakpan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.1870

Abstract

This study investigated how digital media contributes to citizen-centred governance through effective communication strategies. It sought to examine the use of digital media for citizen engagement, evaluate its impact on service delivery efficiency, and determine its role in promoting participatory governance. The study was anchored on the Uses and Gratifications Theory and Participatory Communication Theory, which explain active media consumption and citizen involvement in governance processes. A mixed-methods approach combined surveys of 300 respondents with interviews of 15 e-governance officials. Findings revealed that digital media significantly improves citizen engagement through interactive platforms that allow direct feedback and dialogue, enhance service delivery by reducing bureaucratic delays and providing timely information, and encourage participatory governance as citizens actively contribute to policy discussions online. The study concluded that digital media has become a vital tool for advancing citizen-centred governance in Nigeria, as it enhances citizen engagement, improves service delivery efficiency, and fosters participatory governance, though its effectiveness is constrained by infrastructural, institutional, and responsiveness challenges that must be addressed for it to achieve its full potential. The study recommended, among others, that government agencies should strengthen their digital communication strategies to encourage active citizen engagement through responsive and inclusive platforms
Synergising Artificial Intelligence and Traditional Ecological Knowledge for Sustainable Environmental Governance in the Niger Delta: A Paradigm Shift Ifeanyi Martins Nwokeocha, PhD; Okon Effiong Udoyo, PhD; George Nathan Brown
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2265

Abstract

This study investigates the synergy between Artificial Intelligence (AI) and Traditional Ecological Knowledge (TEK) to enhance sustainable environmental governance in the Niger Delta. The research aims to examine the connection between AI, TEK, and environmental sustainability; explore the integration of AI and TEK in decision-making processes; and develop a conceptual framework for this amalgamation. Grounded in the Social-Ecological Systems (SES) Theory and Co-Production of Knowledge Theory, the study employs a qualitative approach, primarily through an extensive literature review of scholarly works from 2019 to 2025. Findings reveal that the integration of AI and TEK can enhance environmental monitoring by 45% and increase community engagement in governance processes by 60%, demonstrating significant improvements in local stewardship practices. This study concludes that harmonising these two knowledge systems holds transformative potential for the Niger Delta, paving the way for sustainable resource management that respects local cultures. To realise this potential, it recommends establishing collaborative frameworks for community involvement, developing contextual training programmes that bridge both knowledge systems, and implementing regulatory measures to safeguard the intellectual property rights of indigenous communities, promoting equity and ethical practices in environmental governance.
AI-Enabled Musical Communication Therapy: Enhancing Overall Well-Being of Patients in Select Hospitals in Akwa Ibom George Nathan Brown; Samuel Asukwo Etifit; Okon Effiong Udoyo
ALSYSTECH Journal of Education Technology Vol 4 No 3 (2026): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v4i3.10436

Abstract

Artificial intelligence (AI)-enabled music therapy offers emerging possibilities for enhancing patient well-being through personalized musical communication; however, its application within Nigerian healthcare settings remains insufficiently examined. This study investigates the effectiveness of AI-enhanced music therapy programmes in promoting patients’ general well-being, assesses the influence of musical communication on patients’ emotional well-being during treatment, and explores how AI-based technologies can personalize music therapy according to individual patient needs in selected hospitals in Akwa Ibom State, Nigeria. A mixed-methods research design was employed with 120 patients recruited through convenience sampling from hospitals purposively selected across the state’s three senatorial districts, with an average of two hospitals representing each district. Participants completed a three-week AI-enabled music therapy programme, and their well-being was assessed before and after the intervention. Qualitative data were also collected to examine participants’ experiences and perceptions of the therapy and were integrated with the well-being assessments during analysis. The findings indicate that AI-enabled music therapy, facilitated through musical communication, has the potential to improve patients’ general and emotional well-being and support the personalization of therapeutic programmes. Nevertheless, its implementation presents challenges related to privacy, data protection, and cultural sensitivity. The study concludes that AI-enabled music therapy represents a promising complementary approach to patient care, provided that its implementation is supported by continuous evaluation, responsible data-governance practices, cultural responsiveness, and multidisciplinary collaboration among relevant healthcare, technological, and creative-sector stakeholders.
Co-Authors Aniekeme Okon Ikon, Ph.D Christian Ugochukwu EGEH Ekang Anietie Etukakpan Ifeanyi Martins NWOKEOCHA, PhD Mba, Precious Idongesit Morah Doris Ngozi, PhD Okon Effiong Udoyo Okon Effiong Udoyo, PhD Patrick Samuel Ekpe Promise Adaku Obi Samuel Asukwo Etifit Uwem Asuquo Akpan Vivian Ifeoma Okpalike