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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Sulistyanto, Hari
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Decision Sciences, Operations Research & Management

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The Effect of E-Recruitment PENGARUH E-RECRUITMENT, EMPLOYER BRAND, COMPANY’S REPUTATION DAN WORK LIFE BALANCE TERHADAP APPLYING FOR JOBS: E-Recruitment, Employer Brand, Company’ S Reputation, Work Life Balance, Applying For Jobs Sulistyanto, Hari; Bernarto, Innocentius
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56101

Abstract

Abstract: This research aims to analyze the positive influence of e-Recruitment, employer brand, company reputation and work-life balance on job applications. The sampling method used in this research was convenience sampling. The data collection method uses a questionnaire. The number of respondents was 81 respondents. Data analysis using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The research results show that E-Recruitment, Company's Reputation and Work-Life Balance have a positive effect on Job Applications, while Employer Branding does not have a positive effect on Job Applications
Co-Authors Innocentius Bernarto, Innocentius