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All Journal Transformasi: Jurnal Pengabdian Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Humanism : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research
Kartikasari, Cynthia Yohanna
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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E-COMMERCE DAN WTO: VISUALISASI BIBLIOMETRIK ATAS TREN DAN POLA PENELITIAN GLOBAL Santiago, Dicky; Kartikasari, Cynthia Yohanna; Prarono, Aluisius Hery
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.57177

Abstract

E-commerce has become an essential part of rapidly growing international trade, necessitating regulations to manage the emerging challenges and opportunities. This article aims to explore the literature on the role of the World Trade Organization (WTO) in creating a framework governing electronic commerce or e-commerce in the global market. The article adopts a bibliometric approach to understand patterns and trends in the literature on global trade governance by evaluating the academic impact of research and publications. This study utilizes Harzing’s Publish or Perish (PoP) application to collect data from Google Scholar for relevant scientific publications. Additionally, the study uses VOS Viewer to visualize the network of articles. From the 978 articles accessed using Harzing PoP, the clusters generated from the VOS Viewer application are seven: (1) organization, WTO member, (2) regulation framework, (3) digital trade, (4) international commerce, (5) digital divide, (6) strategy, (7) trade rule negotiation. This study contributes to the development of international trade theory, particularly e-commerce. PoP assists in performing ranking analysis based on the selected topics. Keywords: e-commerce, regulation, global economy, WTO.
Cultivating digital entrepreneurship skills through empowering senior high school teachers Susanto, Celine Margaretha; Anjani, Angelica Mutiara; Kartikasari, Cynthia Yohanna; Tanaya, Olivia
Transformasi: Jurnal Pengabdian Masyarakat Vol. 21 No. 1 (2025): Transformasi Juni
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v21i1.11496

Abstract

[Bahasa]: Indonesia menghadapi tantangan untuk keluar dari middle income trap, meskipun telah mencapai status negara berpendapatan menengah keatas. Salah satu langkah penting untuk mendorong pertumbuhan ekonomi adalah dengan meningkatkan jumlah wirausahawan melalui penguatan pendidikan kewirausahaan. Kegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan keterampilan kewirausahaan para guru SMK PK Surabaya melalui Workshop Pembentukan Mindset Kewirausahaan Digital. Metode Participatory Action Research (PAR) digunakan untuk melibatkan guru dalam diskusi dan pengembangan solusi melalui sesi enrichment dan kegiatan berbasis proyek. Program ini berfokus pada pengajaran konsep kewirausahaan digital dan implementasi Empathy Map, yang bertujuan untuk menumbuhkan kemampuan berpikir kritis dalam mengidentifikasi kebutuhan konsumen. Hasil pretest dan posttest menunjukkan peningkatan pemahaman kewirausahaan para guru SMK PK Surabaya, dengan output utama berupa Empathy Map dan inovasi metode pembelajaran kewirausahaan. Workshop ini berhasil mendorong pengembangan keterampilan kewirausahaan di SMK PK Surabaya, yang berpotensi mendukung peningkatan jumlah pengusaha muda dan mengakselerasi pertumbuhan ekonomi Indonesia. Kata Kunci: middle income trap, kewirausahaan, pendidikan vokasi, mindset kewirausahaan, empathy map [English]: Indonesia faces the challenge of escaping the middle-income trap, despite having achieved the status of an upper-middle-income country. One important step in encouraging economic growth is to increase the number of entrepreneurs through strengthening entrepreneurship education. This community service activity aims to develop the entrepreneurial skills of SMK PK teachers in Surabaya through a Workshop on developing a Digital Entrepreneurship Mindset. The Participatory Action Research (PAR) method is utilized to engage teachers in discussions and solution development through enrichment sessions and project-based activities. This program is designed to teach the principles of digital entrepreneurship and how to apply the Empathy Map to develop critical thinking skills for identifying consumer needs. The results of the pretest and posttest show an improvement in the understanding of entrepreneurship among the teachers of SMK PK Surabaya, with the main outputs being an Empathy Map and innovative methods for teaching entrepreneurship. This workshop successfully encouraged the development of entrepreneurial skills at SMK PK Surabaya, which has the potential to support the increase in the number of young entrepreneurs and accelerate Indonesia's economic growth. Keywords: middle-income trap, entrepreneurship, vocational education, entrepreneurial mindset, empathy map
STRATEGI PENGELOLAAN BISNIS KULINER LOKAL BERBASIS DIGITAL DI SENTRA KULINER TROPODO Kartikasari, Cynthia Yohanna; Tanaya, Olivia
Humanism : Jurnal Pengabdian Masyarakat Vol 3 No 2 (2022): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v3i2.13844

Abstract

Pandemi Covid-19 telah menjadi permasalahan setiap negara, termasuk Indonesia. Banyak UMKM memiliki kendala untuk dapat bertahan. Salah satu UMKM yang terkena dampak adalah UMKM bidang kuliner. Kegiatan pembatasan telah mengakibatkan perubahan dalam lingkungan bisnis. Pihak UMKM dituntut untuk dapat mengoptimalkan peran teknologi agar dapat bertahan ditengah lingkungan bisnis yang baru. Kegiatan pengabdian ini dilakukan di Sentra Kuliner Tropodo, yang memiliki letak strategis untuk bisnis kuliner. Sebelum pandemi, bisnis kuliner ini berjalan lancar dan banyak pengunjung yang menghabiskan waktu di daerah ini. Namun, semenjak pandemi, jumlah pengunjung telah berkurang sehingga perlu adanya strategi atau inovasi yang dapat menarik pengunjung. Kegiatan pengabdian ini bertujuan untuk memberikan edukasi dan pendampingan terkait pengotimalan teknologi dalam aktivitas bisnis. Metode yang digunakan yakni peninjauan, penyuluhan, dan pendampingan. Hasil dari kegiatan ini yakni UMKM dapat memperbaiki layanan dan kualitas yang kurang dengan memanfaatkan penggunaan teknologi digital seperti penggunaan kasir elektronik, pembayaran menggunakan QRIS, dan promosi media sosial.Kata Kunci: teknologi digital, inovasi, kuliner.
Implementasi Business Model Canvas pada Perusahaan Jasa Freight Forwarding (Studi Kasus : PT X) Erisa, Erisa; Sugiarto, Olivia Margaretha; Tanaya, Olivia; Kartikasari, Cynthia Yohanna; Djoemadi, Firman Rosjadi
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bisnis logistik mendukung pertumbuhan ekonomi dengan menyediakan layanan distribusi antar wilayah. Beberapa studi mengungkapkan bahwa kinerja dan kualitas pelayanan bisnis logistik sangat rendah. Hal tersebut dibuktikan dari data World Bank (2022), Indonesia hanya mendapatkan nilai sebesar 2,90. Rendahnya kualitas pelayanan menyebabkan kinerja bisnis logistik menurun, sehingga perlunya analisis strategi bisnis untuk membantu perusahaan mengevaluasi kegiatan operasional bisnis apakah sudah berjalan optimal dan efisien sesuai tujuan perusahaan. Penelitian ini menggunakan analisis Business Model Canvas sebagai alat analisis, selain itu peneliti juga menggunakan analisis strategi bisnis untuk meningkatkan keunggulan kompetitif perusahaan. Hasil dari penelitian terhadap PT X menunjukan bahwa PT X menerima ancaman dari kompetitor, dan kegiatan operasional perusahaan yang berjalan secara tidak optimal dan efisien. Perusahaan dapat meningkatkan keunggulan kompetitif dengan memperkuat kinerja dan meningkatkan pelayanan melalui inovasi sumber daya yang berkelanjutan. Perusahaan perlu melakukan analisis strategi bisnis secara rutin untuk mencapai tujuan perusahaan melalui peningkatan kinerja dan keunggulan kompetitif.
Pola Perilaku Konsumen terhadap Keputusan Mengikuti Event K-Pop Ramadhania, Almira Fidia; Setyaningrum, Idfi; Kartikasari, Cynthia Yohanna
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i10.13804

Abstract

The present Korean wave has become a worldwide phenomenon, even in Indonesia. Consumer behaviour changes toward numerous activities, including K-Pop events, have been noticed. Participation of fans in various K-Pop events and the purchase of things as a form of social identity associated with K-Pop provide not only economic value but also satisfaction and greater self-confidence for K-Pop lovers. As a result, the purpose of this research is to better understand the consumer behaviour patterns around the decision to attend BTS K-Pop events in Surabaya. Through interviews and observations, the research uses a qualitative descriptive method. According to the survey, K-Pop events are more than just a form of entertainment; they also represent huge commercial potential. The passion of K-Pop fanbases is critical not only in changing behavioural patterns in attending various K-Pop events but also in driving social changes and fostering enhanced self-confidence in network development.
Learning Methods Based on Work Practices or Internship can be Implemented in Entrepreneurship Campus Nangoy, Abraham Daud; Kartikasari, Cynthia Yohanna
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i11.16799

Abstract

Kampus Merdeka is a work practice or internship program organized by the Minister of Education and Culture (Kemendikbud) in early 2020, aiming to be a media that can improve student skills. This article discusses how work practice or internship-based learning methods can be used on business education-based campuses. This research uses phenomenological and autoethnography methods by analyzing students' experiences during their internships. This research shows that : (1) The internship program motivates students to become entrepreneurs. (2) The internship program develops students' communication skills through direct interaction with the workforce. (3) The internship program builds students' confidence to collaborate with company partners. (4) The internship program encourages students to be creative in their work. (5) The internship program helps them determine the field of work they want to pursue after graduating. (6) The internship program is an option that has a positive impact.
Co-Authors Anjani, Angelica Mutiara Djoemadi, Firman Rosjadi Erisa, Erisa Idfi Setyaningrum, Idfi Nangoy, Abraham Daud Prarono, Aluisius Hery Ramadhania, Almira Fidia Santiago, Dicky Sugiarto, Olivia Margaretha Susanto, Celine Margaretha Tanaya, Olivia