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All Journal Journal of Research and Publication Innovation Jurnal Ekonomi dan Bisnis
Faujiah
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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA KEDAI CAPPUCINO MIX KEBAB JENDRAL CISAUK TANGERANG Faujiah; Rosa Lesmana
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this study was to determine the effect of service quality and price on customer loyalty at the Cappucino Mix Kebab Jendral Cisauk Tangerang, both partially and simultaneously. The method used is a quantitative method with a descriptive approach. The sampling used is non-probability sampling, a purposive sampling type with the Slovin formula. While to obtain data, questionnaires were distributed to 100 respondents. The results of the study showed that service quality had a significant effect on customer loyalty partially, as evidenced by the regression equation Y = 4.793 + 0.876 X1, a correlation coefficient of 0.918, meaning that the two variables have a very strong relationship. The determination value is 84.3%. Hypothesis testing obtained a calculated t value> t table or (22.903> 1.984) and was strengthened by a significance value (0.000 <0.05). Price has a significant effect on customer loyalty partially proven by the results of the regression equation Y = 1.910 + 0.934 X2, the correlation coefficient of 0.935 means that the two variables have a very strong relationship. The determination value is 87.4%. Hypothesis testing obtained a calculated t value> t table or (26.023> 1.984) and is strengthened by a significance value (0.000 <0.05). The results of the study of service quality and price simultaneously have a significant effect on purchasing decisions proven by the results of the regression equation Y = 1.109 + 0.391 X1 + 0.568 X2. The correlation coefficient value between the independent variable and the dependent variable is obtained at 0.953, meaning that it has a very strong relationship. The simultaneous determination coefficient value is 90.7%. Hypothesis testing simultaneously obtained a calculated F value> F table or (474.828> 2.700) and is strengthened by a significance value (0.000 <0.05). Thus H0 is rejected H3 is accepted. Thus H0 is rejected H3 is accepted. This means that there is a significant influence simultaneously between service quality and price on customer loyalty.
Partisipasi Masyarakat Dalam Pembangunan Infrastruktur Di Desa Jambu Burung Kecamatan Beruntung Baru Kabupaten Banjar Susanti, Heni; Faujiah
Surplus: Jurnal Ekonomi dan Bisnis Vol. 1 No. 1 (2022): Desember 2022
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v1i1.141

Abstract

Penelitian ini bertujuan untuk mengetahui partisipasi masyarakat dalam pembangunan infrastruktur di desa Jambu Burung Kecamatan Beruntung Baru Kabupaten Banjar. Hasil yang diperoleh dalam penelitian ini adalah: (1) Partisipasi masyarakat dalam proses pengambilan keputusan di Desa Jambu Burung sudah baik dilihat pada saat ada rapat masyarakat terlibat secara langsung seperti memberikan ide-ide, saran dan masukan dalam musyawarah. (2) Partisipasi masyarakat dalam pelaksanaan kegiatan Di Desa Jambu Burung masih kurang, terlihat hanya beberapa warga saja yang berhadir ketika pembangunan jalan. (3) Partisipasi masyarakat dalam pemantauan evaluasi Di Desa Jambu Burung bisa dikatakan cukup baik karena dapat dilihat dari keikutsertaan masyarakat dalam mengawasi jalannya program yang direncanakan diawal sesuai atau belum. (4) Partisipasi masyarakat dalam pemanfaatan hasil seperti pendapatan ekonomi di Desa Jambu Burung masih kurang meningkat, ini dikarenakan pembangunan-pembangunan yang tertunda akibat pendanaan dari desa digunakan untuk penanganan Covid 19.
Co-Authors Heni Susanti, Heni Rosa Lesmana