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All Journal Jurnal Abdi Masyarakat Humanis Journal of Research and Publication Innovation Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Intelek Dan Cendikiawan Nusantara Blockchain Frontier Technology (BFRONT)
Rosa Lesmana
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Humanities Computer Science & IT Control & Systems Engineering Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Manajemen Alokasi Dana Desa dalam Upaya dan Strategi Mewujudkan Desa Sejahtera Mandiri di Desa Cihambulu, Kec. Pabuaran, Kab. Subang, Jawa Barat Rosa Lesmana; Nardi Sunardi; Wiwik Hasbiyah; Muliahadi Tumanggor; Susanto Susanto
Jurnal Abdi Masyarakat Humanis Vol 1, No 1 (2019): Jurnal Abdi Masyarakat Humanis
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jamh.v1i1.4152

Abstract

Penerapan Ilmu Manajemen pada Masyarakat Cihambulu Guna Meningkatkan Ketahanan Ekonomi Keluarga pada Masa Pandemi Covid-19 Rosa Lesmana; Nardi Sunardi; Kartono Kartono; Rudy Rudy; Wiwik Hasbiyah
Jurnal Abdi Masyarakat Humanis Vol 3, No 2 (2022): Jurnal Abdi Masyarakat Humanis
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jamh.v3i2.19964

Abstract

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA KEDAI CAPPUCINO MIX KEBAB JENDRAL CISAUK TANGERANG Faujiah; Rosa Lesmana
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this study was to determine the effect of service quality and price on customer loyalty at the Cappucino Mix Kebab Jendral Cisauk Tangerang, both partially and simultaneously. The method used is a quantitative method with a descriptive approach. The sampling used is non-probability sampling, a purposive sampling type with the Slovin formula. While to obtain data, questionnaires were distributed to 100 respondents. The results of the study showed that service quality had a significant effect on customer loyalty partially, as evidenced by the regression equation Y = 4.793 + 0.876 X1, a correlation coefficient of 0.918, meaning that the two variables have a very strong relationship. The determination value is 84.3%. Hypothesis testing obtained a calculated t value> t table or (22.903> 1.984) and was strengthened by a significance value (0.000 <0.05). Price has a significant effect on customer loyalty partially proven by the results of the regression equation Y = 1.910 + 0.934 X2, the correlation coefficient of 0.935 means that the two variables have a very strong relationship. The determination value is 87.4%. Hypothesis testing obtained a calculated t value> t table or (26.023> 1.984) and is strengthened by a significance value (0.000 <0.05). The results of the study of service quality and price simultaneously have a significant effect on purchasing decisions proven by the results of the regression equation Y = 1.109 + 0.391 X1 + 0.568 X2. The correlation coefficient value between the independent variable and the dependent variable is obtained at 0.953, meaning that it has a very strong relationship. The simultaneous determination coefficient value is 90.7%. Hypothesis testing simultaneously obtained a calculated F value> F table or (474.828> 2.700) and is strengthened by a significance value (0.000 <0.05). Thus H0 is rejected H3 is accepted. Thus H0 is rejected H3 is accepted. This means that there is a significant influence simultaneously between service quality and price on customer loyalty.
Implementation of Smart Contracts in TikTok Influencer Marketing Sudadi Pranata; Fajrinoor Fanani; Dini Hidayati; Rosa Lesmana; Zinhle Ndlovu
Blockchain Frontier Technology Vol. 4 No. 2 (2025): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v4i2.688

Abstract

The rapid growth of TikTok as a social media platform has transformed influencer marketing, offering brands unparalleled opportunities to engage with their target audiences. However, issues such as lack of transparency, trust, and inefficiencies in payment processes remain significant challenges in influencer marketing, highlighting a critical GAP in both literature and practice. This study addresses these challenges by exploring the implementation of smart contracts, powered by blockchain technology, as a novel solution. Smart contracts provide an automated, secure, and transparent framework for managing influencer marketing campaigns. The research employs a quantitative approach with Structural Equation Modeling (SEM) as the primary methode, utilizing the SmartPLS tool. Data were collected from 200 respondents who are active TikTok users and have engaged with influencer marketing campaigns. The findings reveal that credibility, informativeness, and entertainment positively affect advertising value, while irritation negatively impacts it. Furthermore, advertising value significantly influences advertising attitude, which, in turn, impacts purchase intention. Additionally, advertising attitude moderates the relationship between advertising value and purchase intention, strengthening its effect. These results and conclusions emphasize the transformative potential of smart contracts in enhancing transparency, trust, and efficiency within influencer marketing. By introducing blockchain-based solutions, this study makes a significant novelty contribution to the literature, offering practical insights for brands and marketers. Specifically, smart contracts enable brands to ensure fair compensation, accurate performance measurement, and improved campaign outcomes. This study underscores the importance of leveraging cutting edge technologies to address existing gaps in influencer marketing, ultimately paving the way for more effective and transaction.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA GRIYA COFFEE 100 DI JAKARTA SELATAN Fajar Qobli Ramdhani; Rosa Lesmana
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 1 (2025): Februari - Maret 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Griya Coffee 100 di Jakarta Selatan baik secara parsial maupun simultan. Metode yang digunakan adalah kuantitatif. Teknik yang digunakan adalah pengambilan teknik purposive sampling yang melibatkan pemilihan subjek berada ditempat yang paling menguntungkan atau dalam posisi terbaik untuk memberikan informasi yang diperlukan dan memberikan setiap anggota populasi kesempatan yang sama untuk diambil sebagai sampel dan diperoleh sampel dalam penelitian ini berjumlah 100 responden. Hasil penelitian menunjukkan bahwa Kualitas Produk (X1) dan Harga (X2) berpengaruh signifikan terhadap Keputusan Pembelian (Y) dengan diperoleh persamaan regresi Y = 8,114 + 0,226X1 + 0,740X2, nilai koefisien korelasi atau tingkat pengaruh antara variabel bebas dengan variabel terikat diperoleh sebesar 0,850 yang artinya tingkat hubungan tingkat korelasi sangat kuat. Nilai koefisien determinasi sebesar 0,722 maka dapat disimpulkan bahwa variabel Kualitas Produk dan variabel Harga terhadap keputusan pembelian sebesar 72,2% sedangkan sisanya 27,8% dipengaruhi oleh faktor lain yang tidak dilakukan penelitian. Uji hipotesis diperoleh nilai Fhitung > Ftabel yaitu sebesar 125,935 > 3.09, hal ini diperkuat dengan ρ value < sig 0,05 atau 0.000 < 0,05. Dengan demikian maka H0 ditolak H3 diterima, hal ini menunjukkan bahwa terdapat pengaruh yang signifikan secara simultan antara Kualitas Produk dan Harga terhadap Keputusan Pembelian Pada Griya Coffee 100 di Jakarta Selatan.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Kedai Kopi Think Sukasari Tangerang Wahyu Santoso; Rosa Lesmana
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 11 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i11.6948

Abstract

This quantitative study was conducted to determine the effect of Product Quality and price on purchasing decisions at Think Coffee Shop Sukasari Tangerang. The population in this study were consumers of Think Coffee Shop as many as 10541 consumers. The sample was determined by probability sampling technique using the slovin formula with a sample size of 99 respondents. With a simple regression value of Y = 20.179 + 0.645 X1, the test correlation coefficient is 0.431, the determination coefficient is 18.6%, and the partial hypothesis value of Product Quality is obtained with a calculated T value greater than the T table (4.706> 1.984) with significance (0.000 <0.05). resulting in that purchasing decisions are influenced by the Product Quality factor. With a simple linear regression value of Y = 4.402 +0.73 X2, a test correlation coefficient value of 0.594, a determination coefficient value of 35.2%, and a partial hypothesis value of price obtained with a calculated T value greater than the T table (7.266>1.984) with significance (0.000 <0.05). resulting in that purchasing decisions are influenced by price factors. With a multiple linear regression value of Y = 14.215 + 0.144 (X1) + 0.497 (X2) + e, a test correlation coefficient value of 0.605, a determination coefficient value of 36.5%, and a simultaneous hypothesis test value, the calculated F value is greater than the F table (27.641>3.091) with significance (0.000 <0.05).
Co-Authors Dini Hidayati Fajar Qobli Ramdhani Fajrinoor Fanani Faujiah Kartono Kartono Nardi Sunardi Pranata, Sudadi Rudy Rudy Susanto Susanto Wahyu Santoso Wiwik Hasbiyah Zinhle Ndlovu