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All Journal Jurnal Bisnis dan Komunikasi Digital Indonesian Culture and Religion Issues
Pratiwi, Erida Eka
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Religion Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Bisnis dan Komunikasi Digital

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Digital Media Consumption Trends and Changing Consumer Mindsets: A Case Study of Online Shopping Behavior Deswita, Dhelza; Farisal, Umar; Purwanto, Eko; Naila, Siti Sarah; Putri, Khinandha Aulia Winarto; Putri, Khinantie Winarto; Kamila, Lola Syahira; Mumtaz, Nazwalia Fairuz; Pratiwi, Erida Eka
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.2839

Abstract

This study aims to determine the influence of digital media and changes in consumer mindsets in online shopping or e-commerce. E-commerce (electronic commerce) is an activity in the form of buying or selling products electronically on online services or via the internet.  E-commerce utilizes technology to introduce goods or services, provide incentives to customers to give and create preferences for product images. This research is a library research using secondary data using indirect methods. The results showed that the main reason for making purchases through e-commerce was due to several things, namely practicality, the absence of products or goods sought directly in the store, many choices and considerations. prices and promotions given in online stores.
Co-Authors Deswita, Dhelza Eko Purwanto Farisal, Umar Kamila, Lola Syahira Mumtaz, Nazwalia Fairuz Naila, Siti Sarah Putri, Khinandha Aulia Winarto Putri, Khinantie Winarto Rahmah, Ade Tantry Widiyanarti, Tantry