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Development Strategy of Lahendong Pine Forest Tourism Attraction in Tomohon City, North Sulawesi Province Reyka Irlia Pollah; Yayu Indrawati; I Gusti Ngurah Widyatmaja
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.1003

Abstract

This study aims to identify the existing conditions of tourism in the tourist attraction of the Hutan Pinus Lahendong and suggest an effective development strategy in the development of the tourist attraction of the Hutan Pinus Lahendong. The research approach used is qualitative descriptive and supported by quantitative data. Data collection through observation, in-depth interviews, questionnaires, documentation and literature studies. The data analysis used includes the IFE, EFE, IE, and SWOT matrix. The results of the study show that the tourist attraction of the Hutan Pinus Lahendong has the potential to be developed based on the 6A components (Attraction, Accessibility, Amenities, Ancillary Service, Accomodation, and Activities). In addition, there are ten key factors, both internal and external factors. The IE matrix shows that the position of the Hutan Pinus Lahendong tourist attraction is in quadrant five. The SWOT analysis shows that there are 5 alternative strategies that can be proposed in the development of the Hutan Pinus Lahendong tourist attraction, The strategies include: (SO) Optimizing Sustainable Development and Increasing the Promotion of Tourist Attractions, (ST) Improving Environmental Quality, (WO) Improving Tourism Support Facilities, and (WT) Optimizing Cooperation with Stakeholders. Based on the results of the research, it can be suggested that the stakeholder components involved in the development of the Hutan Pinus Lahendong tourist attraction can strengthen cooperation in carrying out tourism attraction development programs appropriately and efficiently.
The The Effect Of Service Quality And Visitor Motivation On Satisfaction And Intentions To Revisit At Bogor Botanical Garden Sakti, Dimas Panca; I Nyoman Sudiarta; I Gusti Ngurah Widyatmaja
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research investigates the impact of service quality and visitor motivation on satisfaction and revisit intentions at Kebun Raya Bogor. Utilizing a quantitative explanatory approach, the study analyzes how these factors interact to influence visitor behavior. Through surveys with 100 visitors, the research identifies key dimensions of service quality—reliability, responsiveness, assurance, empathy, and tangibles—and evaluates how these, combined with visitor motivations, affect satisfaction and the likelihood of revisiting. The results indicate that both service quality and motivation significantly influence satisfaction, which in turn impacts revisit intention. This study highlights the importance of improving service quality to enhance visitor satisfaction and foster loyalty at tourism destinations.