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All Journal Buletin Udayana Mengabdi Jurnal IPTA MUDRA Jurnal Seni Budaya Pusaka : Journal of Tourism, Hospitality, Travel and Business Event International Journal of Technology and Education Research

Yayu Indrawati

Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 1855498

Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Persepsi Wisatawan Lanjut Usia Pada Fasilitas Akomodasi Dan Aktivitas Pariwisata Bernuansa Seni Budaya Di Desa Sanur Yayu Indrawati
Mudra Jurnal Seni Budaya Vol 24 No 1 (2009): Januari
Publisher : Institut Seni Indonesia Denpasar

The aim of this research is to identify elder tourist perception toward accommodation facilities and tourism activities from art and cultural atmosphere point of view in Sanur Village. This research uses various approaches such as social and cultural, social exchange theory. This study took 50 (fifty) respondents, and they were used as sample using “proportional stratified random sampling”. Respondents were taken from elder tourist aged above 60 (sixty) years old comes from Australia, Nederland, German, United Kingdom and Japan. Data are taken by observation, interview, questioner and documentation. Silver age tourist’s perception is analyzed by Likert Scale and employed descriptive analysis method. The study shows that generally silver age tourist perception toward accommodation facilities is positive with average score 89.07%. Besides accommodation facilities it is also has activities related to fulfillment of physical need such as attending cultural events, exercises, hobbies and leisure.

PENGEMBANGAN MANAJEMEN DAYA TARIK WISATA BERBASIS QUALITY EXPERIENCES DI OBJEK WISATA ALAS KEDATON TABANAN Yayu Indrawati; I P. Sudana; N P. Eka Mahadewi; IG.B. Sastrawan Mananda; N M. Ariani
Buletin Udayana Mengabdi Vol 12 No 2 (2013): Volume 12 No.2 – September 2013
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.026 KB)

In the recent days, to understanding the consumers behaviour is becoming a primary concern in marketing.This is also including in tourism marketing particularly tourism destination. The phenomenon of understandingthe consumer taste in tourism is popularly known as quality experience. It has a meaning that when tourist spendstheir money on a certain destination they expect for quality experience. It can be seen on their satisfaction thatappear on their willingness to revisit or giving the positive impression to their friends and relatives. Today, thereis a downward point in tourist destination in the last five years. Previously there were 1500 visitors per day, butlately it is only 10.000 both for international and domestic visitors. It is caused by the raise of competitor’s numberand the tourist responses towards Alas Kedaton site. Such impression comes from its cleanliness, the hospitalityof the staff, the price of entrance fee, and lack of facilities. Other instances are the uncomfortable way to get tothe site, as well as the absence of spiritual facilities for Muslim visitors for praying during their visit to this place.

ANALISIS TINGKAT KEPUASAN WISATAWAN DOMESTIK TERHADAP PELAYANAN RESERVASI TIKET PESAWAT DI GARUDA INDONESIA DENPASAR, BALI Mr. Godang; I Made Sendra; Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali, whose name is identical with tourism, is one of the tourist destination in Indonesia, whose name has been synonymous with tourism. Airlines, which one of them is Garuda Indonesia, became one of the factors that developed tourism in Bali. The background of this research due to complaints from tourists who made a reservation at Garuda Indonesia. The purpose of this study is to determine the satisfaction of domestic touristto ticket reservation service at Garuda Indonesia, so we can know which variables that must be maintained and enhanced. This research was conducted using the method of Importance-Performance Analysis by distributing questionnaires to 60 respondents domestic tourist who make ticket reservations at Garuda Indonesia which service dimensions studied are reliability, responsiveness, assurance, empathy, and tangible. Based on the research that has been done, it could be concluded that the overall rating is not satisfied with the service provided by the staff of Garuda Indonesia, both in terms of reliability, responsiveness, assurance, empathy, and tangible so that the performance needs to be improved.Garuda Indonesia can improve and enhance the service quality of staff and domestic tourists satisfaction by looking the sequence of priority in airline ticket reservation service indicator.

PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI PT MITRA GLOBAL HOLIDAY JIMBARAN BALI Ni Made Rena Prilian; Yayu Indrawati; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aim is to know the influence which is significant from work environment variable to employees performance at PT Mitra Global holiday, Jimbaran Bali. Respondents were all employees which is total amount to 52 respondents and the sampling tehnique using purposive sampling, such as sampling technique with specific consideration. Type of data used qualitative and quantitative which we derived from the premiere and secondary data. The method used to gather the information were interviews, library, research questionary and observation. The analysis technique is descriptive analysis, likert scale, correlation, determination, regression and t-test analysis. Based on the correlation analysis, its clear that the influence of the work environment on employee performance is equal to 0,804. It is mean that there’s be strong relationship influence between work environment of employees performances at PT Mitra Global Holiday Jimbaran Bali. The more conducive of work environment the better the performance of employees. Mean while, from the determination method of 64,4 percent stated that the work environment has the effect of 64.6 percent and the remaining 35,4 percent were caused by other factors. According to regretion analysis the result have t-count 9,559 > t-table 2,40 states that the influence of work environment have relation with enthusiasm of employees at PT Mitra Global Holiday, Jimbaran- Bali.

PERENCANAAN PAKET WISATA TIRTA DI KABUPATEN BULELENG Luh Putu Swandewi; I Putu Sudana; Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Buleleng has variety attraction for tourism industry, such as natural and cultural potencies of tourism destination and most of it, is about marine tourism but there are none of them providing water tour packages. The purpose of this field study is to identify the marine tourism potency in Buleleng Regency and plan a marine package tour using distribution channel model of the marine package tour which have to planning for new brand on package tour in Bali, especially about the promotion for alternative tourism of the marine tour package must be increased the tourist arrivals to Buleleng Regency. The final result of this study indicated from the observations which the potencies of marine tourism in Buleleng has not been developed and get attention, especially from the local government with required the promotion for marine tourism attraction in Buleleng Regency. In addition of the marine tourism package can be used for the local society and make satisfied of the package tour for tourist who arriving for holiday in Buleleng Regency.

PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING Ardilla Nathaurisia; Yayu Indrawati; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Research impact of brand image and guest satisfaction on customer loyalty is important to do in order to obtain an explanation of the relationship between brand image and customer satisfaction on customer loyalty. The purpose of this study is 1) to identify the circumstance brand image on customer loyalty. 2) to identify the circumstance customer satisfaction on customer loyalty. 3) to determine the circumstance brand image and customer satisfaction on customer loyalty. This research was conducted at Bali Adventure Rafting. Result shows that branding and customer satisfaction has a significant effect on customer loyalty in Bali Adventure Rafting with result 41,7%. This result is obtained from the value of determination D x 100% = 0,417 x 100% = 41,7%. This means that the brand image and customer satisfaction contributing positively to customer loyalty of rating of 41,7% and the remaining 58,3% is influenced by others factors such as costumers satisfaction, marketing strategy.

ANALISIS TINGKAT KEPUASAN KERJA KARYAWAN DALAM MENGELOLA WEDDING EVENT DI THE ROYAL SANTRIAN, TANJUNG BENOA-BALI Alda Chairini; Yayu Indrawati; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aims to determine the employee satisfaction in wedding events at The Royal Santrian and results can be used to improve and optimizing their productivity. The qualitative and quantitative analysis technique are used in this research, and the result will be explained using quantitative description with likert scale approach. The employee satisfaction is divided into five indicators, such as compensation, promotion, physical environment, non-physical environment, and job characteristic, every indicator include two questions and the total is ten questions. The total score is 103.226 which means that the employees are satisfied while working for wedding event at The Royal Santrian.

EKSPEKTASI DAN PERSEPSI WISATAWAN TERHADAP KUALITAS PELAYANAN PADA MARINA SRIKANDI TOUR & TRAVEL DI PADANGBAI Made Natha Dwipayana; I Ketut Suwena; Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Differences between expectation and perception of visitor about service quality of a travel agency were the background of this research which is entitled “Visitor’s Perception And Expectation of Service Quality At Marina Srikandi Tour And Travel In Padang Bai. Through this research, a thought to maintain professionalism of travel agency with qualified standards, understand different visitor expectations was a major thing that want to be achieved. Background of problem in this research was divided into two problems, such as (1) what are visitor expectation and perception about service quality at Marina Srikandi Tour and travel? (2) How is the visitor’s satisfaction about service quality which is given by Marina Srikandi Tour and travel? Based on the background of problems above, there were two aims of study in this research, they are: (1) to know visitor expectation and perception about service quality at Marina Srikandi Tour and travel, and (2) to know visitor’s satisfaction about service quality which is given by Marina Srikandi Tour and travel.

FAKTOR PENENTU WISATAWAN MELAKUKAN STAYCATION DI BADUNG, BALI PADA MASA PANDEMI COVID-19 Priscilla Nivili; I Made Kusuma Negara; Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p11

This study aims to determine the motivational factor that determines the domestic tourist to do the staycation activities in Badung Regency during the Covid-19. Data collection technique in this study using the questionnaire, the interview, observation, and literature review. The types and sources of data in this study used quantitative and qualitative data as well as primary and secondary data. Sampling itself using purposive sampling technique with data analysis using factor analysis with the help of SPSs. The results of this study found that there were six new factors that determine the motivational factor of the tourist doing the staycation activities in Badung Regency during the COVID19. These factors were, activity, health protocol, perception, purpose, marketing, and personal. The activities factor include visiting relatives, tourist attractions, and culture. The health protocol includes pandemic protocol, availability of the CHSE certificates, and the certainty there is no crowd. The perception factors include prestige, wish fulfillment, advertising, incentive Scheme. The purpose factor includes escape, relaxation, and play. The marketing factor includes social interaction, special events, and marketing. The personal factor includes romance, and location. While one indicator which is selffulfillment. This study did not involve any of the new factors due to its loading factor not passing the minimum value to the new factor. Self-fulfillment is an obligation to find what is the meaning inside a person after doing new things.

PHOTO ELICITATION: POTRAYING THE EXPERIENCE OF TOURIST HOLIDAYING IN BALI Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p07

As a social phenomenon, tourism is an activity that takes place in different cultural environment. This paper aims to explore tourism experience through the use of photo elicitation as a media for collecting data. The in-depth interviewed conducted using research participants own generated photographs that include aspects such as cultural, social and geographical. and the data emerged from tourist narratives as well as the images. Pictures captured by participants served as the baselined of interview process. Collaborative approach in which research participants portray the pictures and gives meaning to the experiences. The data analyse using qualitative approach and three themes resulted from the analysis; “portraying the sceneries”, “portraying the relationality”, “portraying the hazardous”. The initial two imply into the positive experiences, while the third theme indicates negative one. The findings in this research illustrated how the experience was highly influenced by the physical environment, natural setting of destinations as well as human interactions.

Co-Authors Alda Chairini Angga Dana Saputra Ardilla Nathaurisia Azila Azmi I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Ketut Suwena I Made Sendra I Nyoman Sudiarta I P. Sudana I PUTU SUDANA L.G.L.K. Dewi Luh Putu Swandewi MADE KUSUMA NEGARA Made Natha Dwipayana Mr. Godang N M. Ariani Ni Made Rena Prilian Ni Made Suwijati Ni Nyoman Sri Aryanti Ni Putu Eka Mahadewi Ni Wayan Purnami Rusadi Priscilla Nivili Putu Sucita Yanthy Reyka Irlia Pollah Sri Widowati

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