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All Journal Kreativasi: Journal of Community Empowerment
Putri, Nida Aprilia
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Pendampingan Commercial Photography dan Caption Editing pada UMKM di Desa Ngargogondo Achsa, Andhatu; Hutajulu, Dinar Melani; Putri, Nida Aprilia
Kreativasi : Journal of Community Empowerment Vol. 3 No. 2 (2024): Vol.3 No.2,2024: September 2024
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v3i2.36879

Abstract

The digital capabilities of MSMEs entrepreneurs in Ngargogondo Village are still limited, especially in the context of marketing. The purpose of the research is to provide knowledge of commercial photography and caption editing that is useful for improving business marketing in village MSMEs. The method of implementing the activity includes lectures, tutorials, and discussions. The results of the activity showed that participants gained increased skills in digital marketing, were able to make good commercial photos, and were able to determine the right caption for the product to be marketed. This activity is not only useful in increasing knowledge but also the technical skills of participants in digital marketing.
Co-Authors Andhatu Achsa Dinar Melani Hutajulu