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All Journal Jurnal Manajemen dan Organisasi Syntax Literate: Jurnal Ilmiah Indonesia
Kinanti, Lintang
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Exploring the Effect of AI Trust on Firm Creativity to Generate Performance at AI-Ready Firms Puteri Rozyanti, Amanda; Pramesti Cahyani, Diah; Kinanti, Lintang; Maharani, Anita
Jurnal Manajemen dan Organisasi Vol. 15 No. 4 (2024): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v15i4.60027

Abstract

Artificial Intelligence (AI) is increasingly popular to be provided by firms to support the work of employees. This study aims to establish the circumstances under which AI can bring organizational value to firms which analyzes the concept of AI Capabilities to increase Firm Creativity and Firm Performance while also discovering the extent to which AI Trust plays a role in generating creativity. Primary data was collected from 61 respondents, analyzed using PLS-SEM to discover the relationship between variables. Highlighting the moderating effect of AI Trust between AI Capabilities and Firm Creativity within Indonesian firms, this study found that AI Capabilities themselves are more significant in building upon creativity, although trust is not embedded to generate performance. Such a finding provides a critical point whereby trust should be channeled towards ensuring its ethical and responsible utilization rather than being used as a mechanism to curtail AI's ability to stimulate creativity. While AI-ready firms are still very limited in Indonesia, this study suggests more firms start facilitating employees with AI to support their work by not only enhancing the capabilities but also sharing knowledge in a systematic, incremental, and iterative manner to generate the same understanding and ethics on how to collaborate with AI at work.
Pemeringkatan Kinerja Website Kompas Menggunakan Metode Fuzzy Analytical Hierarchy Process dan Vikor Nursalam, Nursalam; Purba, Laura Fransisca; Kusuma, Rheco Paradhika; Marcella S, Mannuela; Kinanti, Lintang; Putra, Dimas Kurnia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.17432

Abstract

Penelitian ini bertujuan untuk mengetahui website performance pada website kompas.com dan mengetahui hasil pemeringkatan kanal berita website kompas.com berdasarkan website performance. Hasil penelitian tersebut disajikan dalam bentuk pemeringkatan menggunakan metode VIKOR. Objek penelitian ini adalah 4 website kanal berita kompas.com. Data dikumpulkan sebanyak 14 kali selama 7 hari menggunakan dua website evaluation tools. Data yang diperoleh dari penelitian dihitung untuk mendapatkan hasil penilaian. Hasil penelitian tersebut diolah menggunakan metode fuzzy AHP untuk menentukan nilai pembobotan. Nilai pembobotan tersebut kemudian digunakan pada metode VIKOR untuk mengetahui peringkat website kanal berita kompas.com. Penelitian ini mengungkapkan bahwa kriteria permintaan adalah yang paling berpengaruh dalam memprioritaskan halaman web, dengan bobot 0.4396. Metode VIKOR digunakan untuk menghitung peringkat alternatif, dengan alternatif Teknologi berada di urutan teratas, diikuti oleh Lifestyle dan Pemilu. Money memiliki kinerja terendah, menjadikannya pilihan dengan kinerja terendah. Studi ini menyarankan pemantauan berkelanjutan terhadap faktor-faktor yang mempengaruhi kinerja alternatif dan memperluas kriteria evaluasi kinerja situs web dengan memasukkan faktor-faktor tambahan seperti Time to First Byte, tingkat interaksi pengguna, Bounce Rate, Conversion Rate, dan tingkat kepuasan pengguna.
Co-Authors Anita Maharani Kusuma, Rheco Paradhika Marcella S, Mannuela Nursalam Nursalam Pramesti Cahyani, Diah Purba, Laura Fransisca Puteri Rozyanti, Amanda Putra, Dimas Kurnia