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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Indonesian Journal of Economics and Strategic Management
Muhammad Yusuf Nugroho
Unknown Affiliation
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Perbaikan Desain dan Informasi Kemasan Yoghurt Kecombrang Sebagai Upaya Meningkatkan Daya Saing Produk UMKM Yoghurt Sehati Rifda Naufalin; Rumpoko Wicaksono; Icuk Rangga Bawono; Muhammad Yusuf Nugroho; Popi Nurhopipah
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2007

Abstract

One way to develop Micro, Small and Medium Enterprises (MSMEs) through higher education is by carrying out community service. Yoghurt Sehati MSMEs face obstacles in increasing the competitiveness of their products in an increasingly competitive market. Product packaging that is still simple is considered less able to attract consumer attention and needs to be improved in order to compete more effectively. This community service program aims to assist Yoghurt Sehati MSMEs in improving the design and information on their product packaging. The methods used in this service include socialization of activities, introduction of new labels and packaging, training and effective business development assistance. The community service team carried out activities that included improving packaging labels, introducing more informative packaging, and entrepreneurship training. Through this community service activity, the condition of MSMEs can improve, MSME knowledge increases, and marketing becomes more effective.
THE ROLE OF BIG DATA IN DECISION MAKING FOR ENTREPRENEURS HIP THROUGH THE USE OF INFORMATION SYSTEMS IN E-COMERCE Tantri Aprilia; Dr. Achmad Fauzi, S.E., MM; Ahmad Muchlisin Natas Pasaribu; Arif Musyaffa; Herlin Rahmasari; Iqbal Al Baihaqi; Nabila Alifiyah Gunawan; Muhammad Yusuf Nugroho
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of information systems contained in E-commerce which of course will be very important to help someone who is about to enter the world of entrepreneurship, the role of the information system is also inseparable from the development of the digital world which is also inseparable from the role of big data itself. This journal will discuss the role of big data which stores a lot of data needed, then this data will be processed in the information system that exists in the E-commerce system so that it will produce very important information to help someone in making decisions for entrepreneurship and will also discuss components in each discussion. The purpose of this research is expected to be additional information to help someone in making decisions in entrepreneurship and also become an additional reference if there is further research. The methods to be used are qualitative methods and literature studies obtained from previous scientific journals and articles.
Co-Authors Arif Musyaffa Dr. Achmad Fauzi, S.E., MM Herlin Rahmasari Icuk Rangga Bawono Iqbal Al Baihaqi Nabila Alifiyah Gunawan Pasaribu, Ahmad Muchlisin Natas Popi Nurhopipah Rifda Naufalin Rumpoko Wicaksono Tantri Aprilia