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All Journal Indonesian Journal of Society Engagement (IJSE) AMMA : Jurnal Pengabdian Masyarakat
Ksatria, Nofa
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Humanities Chemistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Pelatihan Strategi Branding Bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Pancoran Mas Depok Darmastuti, Shanti; Juned, Mansur; Saputra, Danis Tri; Nugroho, Yulan Adi; Ksatria, Nofa; Aysha, Faradilla Indah Siti
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.172

Abstract

Product marketing is one of the essential things for MSMEs to improve their business. In the current digitalization era, MSMEs must adopt and integrate technology into their business activities and carry out attractive branding of the products they market. In connection with the importance of branding, from the results of the preliminary study conducted by the community service team, it is known that there are still MSMEs in Pancoran Mas Depok that need to understand the benefits of branding in product marketing. Therefore, the team conducted training activities on branding strategies for MSME players in Pancoran Mas, Depok. This activity was carried out in several stages: coordination, pre-test filling, branding strategy training, and post-test filling. In addition to the training provided by the community service team, this community service activity also invited resource persons who are practitioners in the field of branding to give training on branding strategies in marketing products. From the training results, the participants considered the training beneficial for marketing products, especially those based on social media. The participants also thought branding through social media is essential in introducing products to consumers so business sustainability can run well.
Pelatihan Pemanfaatan Media Sosial Untuk Pemasaran Produk UMKM Di Kelurahan Pancoran Mas, Depok Darmastuti, Shanti; Juned, Mansur; Tri Saputra, Danis; Indah Siti Aysha , Faradilla; Adi Nugroho , Yulan; Ksatria, Nofa
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 : Juni (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Using social media in product marketing is an innovative way to expand the market. Through social media, business actors, including Micro, Small, and Medium Enterprises (MSMEs), have the convenience of marketing products online. Understanding the correct utilization of social media is essential for MSMEs. Therefore, community service activities carried out in Pancoran Mas Village, Depok, aim to provide training on the use of social media for marketing MSME products. This training was attended by representatives of MSME players in Pancoran Mas Village who are engaged in various fields, including fashion, food, and crafts. The training activities also invited resource persons who have successfully run their businesses in the fashion sector. The training activities were carried out in several stages starting from coordination, filling in the pre-test, training on the use of social media, and filling in the post-test. Through training and sharing sessions, participants gained insights to strengthen their capacity to market their products through social media. The participants  well-received training on the utilization of social media.
Co-Authors Adi Nugroho , Yulan Aysha, Faradilla Indah Siti Indah Siti Aysha , Faradilla Mansur Juned Nugroho, Yulan Adi Saputra, Danis Tri Shanti Darmastuti Tri Saputra, Danis