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Dwi Sandro, Irsad
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Enhancing Outdoor Equipment Marketing through Augmented Reality: A Case Study of Sekaben Camp Sugihartono, Tri; Putra, Rendy Rian Chrisna; Dwi Sandro, Irsad
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 13 No. 3 (2024): NOVEMBER
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i3.2243

Abstract

Augmented Reality (AR) has the potential to transform product marketing by creating immersive and interactive experiences. This study presents the development of an AR-based application to enhance the marketing of outdoor equipment at Sekaben Camp, a camper rental company in Pangkalpinang, Bangka Belitung. The application allows users to visualize and interact with three-dimensional (3D) models of rental gear on their Android smartphones, making the selection process more engaging and informative. Using a prototyping approach—an iterative process of building and refining a preliminary model—the research includes gathering requirements, developing a prototype, coding the system, testing, and final deployment. Key features such as AR scanning, equipment ordering, and a price listing interface were designed to enhance product visualization and user engagement. User testing revealed that 85% of participants found the application intuitive and reported a more realistic understanding of the gear's size and functionality, resulting in a 30% increase in customer satisfaction during the rental process.
Enhancing Outdoor Equipment Marketing through Augmented Reality: A Case Study of Sekaben Camp Sugihartono, Tri; Putra, Rendy Rian Chrisna; Dwi Sandro, Irsad
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 13 No. 3 (2024): NOVEMBER
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i3.2243

Abstract

Augmented Reality (AR) has the potential to transform product marketing by creating immersive and interactive experiences. This study presents the development of an AR-based application to enhance the marketing of outdoor equipment at Sekaben Camp, a camper rental company in Pangkalpinang, Bangka Belitung. The application allows users to visualize and interact with three-dimensional (3D) models of rental gear on their Android smartphones, making the selection process more engaging and informative. Using a prototyping approach—an iterative process of building and refining a preliminary model—the research includes gathering requirements, developing a prototype, coding the system, testing, and final deployment. Key features such as AR scanning, equipment ordering, and a price listing interface were designed to enhance product visualization and user engagement. User testing revealed that 85% of participants found the application intuitive and reported a more realistic understanding of the gear's size and functionality, resulting in a 30% increase in customer satisfaction during the rental process.
Co-Authors Chrisna Putra, Rendy Rian Sugihartono, Tri Sugihartono, Tri