Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal of Music Science, Technology, and Industry (JOMSTI) Apollo: Journal of Tourism and Business
Istiqlal
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Arts Economics, Econometrics & Finance Social Sciences Other

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Optimizing Social Media Marketing to Preserve Lombok's Traditions and Culture Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal; Sangadji, Suwandi S.
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.365

Abstract

This research examines the impact of Social Media Marketing on preserving local wisdom on Lombok Island. By employing quantitative methods and multiple linear regression, the study evaluated five independent variables: social media marketing content (X1), user interaction on social media (X2), paid advertising on social media (X3), entertainment and trends on social media (X4), and Electronic Word-of-Mouth (e-WOM) (X5), on the preservation of local traditions and culture (Y). Data from 108 randomly selected participants revealed that user interaction on social media (X2) exerted the most significant influence on the preservation of local traditions and culture, with a coefficient of 0.532 and a t-value of 5.108, significant at p < 0.001. The other variables—content marketing, paid advertising, entertainment, and e-WOM—did not exhibit significant effects. These results indicate that marketing strategies emphasizing active user engagement on social media are more effective in promoting the preservation of local wisdom. Consequently, it is advised that programs aimed at preserving local traditions and culture should prioritize enhancing user interaction on social media, complemented by a holistic approach integrating diverse marketing and community engagement techniques.
The Role of Traditional Balinese Music in the Formation of Social and Cultural Identity: A Systematic Literature Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal
Journal of Music Science, Technology, and Industry Vol. 9 No. 1 (2026)
Publisher : Institut Seni Indonesia Denpasar

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Abstract

Purpose: This study aims to examine the role of traditional Balinese music, particularly gamelan, in shaping the social and cultural identity of Balinese society amid the challenges of globalization, with a focus on the impact of ethnic tourism and innovations in gamelan composition. Method: Using a Systematic Literature Review (SLR) approach based on the PRISMA 2020 guidelines, this study analyzed 15 relevant articles selected from the Scopus and Web of Science databases. Result and Discussion: Key findings indicate that gamelan music plays a significant role in strengthening Balinese social identity, both in religious ceremonies and as a cultural symbol that preserves traditional values. However, ethnic tourism has a dual impact, preserving culture while risking the commodification of art, which diminishes the original meaning of traditional Balinese music. Implication: Innovations in gamelan composition are proven to be crucial for maintaining the cultural relevance of Balinese music without sacrificing its traditional essence. This study identified limitations in the methodology used, as well as challenges in applying the findings in real-world contexts, particularly regarding the influence of tourism. Recommendations for future research include the use of interdisciplinary methodologies and sustainable tourism policies to ensure the preservation of Balinese culture.
Co-Authors Irsyad, Ziqrurrahman Iswanto, Dedy Suwandi S. Sangadji