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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Mantik Apollo: Journal of Tourism and Business PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Economic Growth and Development Review AURORA: Journal of Emerging Business Paradigms
Irsyad, Ziqrurrahman
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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The impact of end-to-end encryption on the security of digital banking transactions: an in-depth analysis Irsyad, Ziqrurrahman; Indraningsih, Nurul Hidayati
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5755

Abstract

This study aims to evaluate the impact of end-to-end encryption (E2EE) on the security of digital banking transactions through a systematic literature review method. The literature sources are from Scholar, DOAJ, and Scopus indexers in the last ten years. The analysis confirmed that E2EE plays a crucial role in enhancing the security of digital banking transactions. Data inclusion criteria included empirical studies, literature reviews, and other research articles that directly addressed the implementation, benefits, or challenges of E2EE in digital banking transactions. The research procedure began with the formulation of research questions, development of a research protocol, systematic literature search, screening of search results, and data extraction and analysis to identify key findings, trends, and research gaps. E2EE has proven to be effective in maintaining confidentiality, data integrity, and protecting information from unauthorized access and eavesdropping. The implementation of E2EE, especially in cloud storage and mobile banking, strengthens security measures and reduces the risk of fraudulent activities. The findings underscore the importance of E2EE adoption to strengthen security systems in the digital banking sector. The study further recommends further research into the integration of E2EE with blockchain technology and its implications for information security policies.
OPTIMIZING TOURISM PROMOTION THROUGH THE USE OF CULTURAL HERITAGE Iswanto, Dedy; Istiqlal, Istiqlal; Irsyad, Ziqrurrahman
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.149

Abstract

This study aims to explore the optimization of tourism promotion through the utilization of cultural heritage by using the Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Scopus, DOAJ, and Google Scholar, using keywords such as “cultural heritage,” “tourism marketing strategy,” “cultural commodification,” and “smart technology” within the time span of 2014-2024. The results showed that although the integration of cultural heritage in tourism marketing strategies successfully increased destination attractiveness and visitor engagement, challenges such as cultural commodification, overtourism, and disagreements between stakeholders still need to be addressed. A balance between cultural conservation and tourism development is a key element in an effective strategy, where the preservation of local cultural identity must be considered. In addition, the use of smart technology in the promotion of local culture is proven to attract tourists, but there is a gap in understanding the impact of social media and other technologies on destination image. Therefore, future research is recommended to explore more deeply the factors that influence the success of heritage-based tourism marketing strategies and how technology can be effectively integrated in such contexts.
Mobile-Based Marketing Innovation as an Effort to Increase Tourist Interaction and Engagement in the Tourism Industry Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal, Istiqlal
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 2 (2024): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i2.145

Abstract

This research aims to evaluate the influence of mobile-based marketing strategies on tourists' interaction with digital platforms in the tourism industry through a Systematic Literature Review (SLR) approach. The research process involved selecting literature from various academic databases, such as Google Scholar, Scopus, and DOAJ, with the keywords “mobile marketing,” “tourist interaction,” and “tourism” in the period 2014-2024. The research findings show that mobile technology significantly strengthens travelers' engagement with digital marketing tools, eases information access, and enhances a more personalized travel experience. Despite challenges related to data privacy and technological disruption, these strategies provide a competitive advantage for tourism destinations. This research also highlights the gaps in the application of mobile-based marketing in certain demographic segments, and the need for further research to formulate strategies that are inclusive and sustainable. Future research should focus on integrating digital marketing with traditional methods to create more meaningful and relevant tourism interactions.
The Role of Artificial Intelligence and Big Data in Improving Personalization of Tourism Marketing Campaigns to Maximize Tourist Experience Irsyad, Ziqrurrahman; Iswanto, Dedy; Istiqlal, Istiqlal
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 2 (2024): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i2.146

Abstract

This study aims to explore the integration of Artificial Intelligence (AI) and big data in the tourism industry to improve real-time interaction and traveler engagement on digital platforms through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Google Scholar, Scopus, and DOAJ, using keywords such as “AI,” “big data,” “tourism,” and “real-time interaction” within the time span of 2014-2024. The results showed that AI and big data significantly improved service personalization, accelerated decision-making, and increased operational efficiency in the tourism industry. Although the benefits are great, challenges in terms of data privacy, ethical use of consumer information, and shortage of skilled labor are still major barriers to implementation. This research highlights the gaps related to the integration of AI and big data alongside other technologies such as the Internet of Things (IoT) and robotics, and the importance of strategies to overcome organizational resistance to change. Future research should focus on professional skills development and solutions to data privacy challenges to accelerate the widespread adoption of these technologies in the tourism industry.
Optimizing Social Media Marketing to Preserve Lombok's Traditions and Culture Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal; Sangadji, Suwandi S.
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.365

Abstract

This research examines the impact of Social Media Marketing on preserving local wisdom on Lombok Island. By employing quantitative methods and multiple linear regression, the study evaluated five independent variables: social media marketing content (X1), user interaction on social media (X2), paid advertising on social media (X3), entertainment and trends on social media (X4), and Electronic Word-of-Mouth (e-WOM) (X5), on the preservation of local traditions and culture (Y). Data from 108 randomly selected participants revealed that user interaction on social media (X2) exerted the most significant influence on the preservation of local traditions and culture, with a coefficient of 0.532 and a t-value of 5.108, significant at p < 0.001. The other variables—content marketing, paid advertising, entertainment, and e-WOM—did not exhibit significant effects. These results indicate that marketing strategies emphasizing active user engagement on social media are more effective in promoting the preservation of local wisdom. Consequently, it is advised that programs aimed at preserving local traditions and culture should prioritize enhancing user interaction on social media, complemented by a holistic approach integrating diverse marketing and community engagement techniques.
Utilization of Local Culture as A Tourism Marketing Instrument Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal, Istiqlal
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 1 (2025): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i1.151

Abstract

This study aims to explore the utilization of local culture as a tourism marketing instrument through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Scopus, DOAJ, and Google Scholar, using keywords such as “local culture,” “tourism marketing,” “destination branding,” and “cultural tourism” within the time span of 2014-2024. The results show that the integration of local culture in destination promotion significantly enhances tourist attraction and experience. However, challenges such as cultural commodification and overtourism need to be addressed to maintain cultural authenticity. The use of social media and digital technology plays an important role in increasing cultural visibility, but the potential for distortion in the delivery of cultural values remains an important issue. The involvement of local communities as custodians of cultural heritage proved essential in ensuring the sustainability of promotion balanced with the preservation of traditions. Therefore, future research is recommended to explore the social and cultural influences in maintaining the authenticity of local culture in tourism marketing..
Utilization of Virtual Reality Technology in Tourism Destination Promotion Strategy to Increase Tourist Attraction Istiqlal, Istiqlal; Irsyad, Ziqrurrahman; Iswanto, Dedy
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.148

Abstract

This study aims to explore the utilization of Virtual Reality (VR) technology in tourism destination promotion strategies to increase tourist attraction through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Google Scholar, Scopus, and DOAJ, using keywords such as “virtual reality,” “destination promotion,” and “tourism” within the time span of 2014-2024. The results showed that VR significantly influenced travelers' perceptions by creating deep emotional engagement and increasing visit intentions. VR is also able to strengthen destination image through immersive experiences that enrich tourists' interactions with virtual environments. However, challenges were found in the adoption of VR by certain demographic groups, such as elderly travelers who tend to be more resistant to this technology. This research highlights the gaps in understanding regarding the wider application of VR, as well as the need for further research to develop effective and holistic promotional strategies to integrate VR with conventional methods. Future research should focus on ways to maintain the authenticity of the tourist experience through VR as well as reaching more diverse market segments.
Sharia Business Ethics in Capital Market Investment on the Indonesian Stock Exchange Study of the Application of Sharia Principles Bei Muawari, Lalu Jedi; Ningtias, Karmelia Sasmita; Adinda, Prameswari Cuzenti; Sudianti, Riska; Irsyad, Ziqrurrahman; Nuraini, Nuraini
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 1 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i1.8005

Abstract

Sharia-based investment in the Indonesian capital market has experienced rapid development along with increasing public awareness of the importance of sharia principles in economic activities. This study aims to examine the application of sharia business ethics in investment on the Indonesia Stock Exchange (IDX), especially in stocks listed on the Jakarta Islamic Index (JII) and the Indonesian Sharia Stock Index (ISSI). Using a literature study method, this study explores the application of sharia principles such as fairness, transparency, and the prohibition of usury in capital market investment. The results of the study indicate that the application of sharia business ethics not only strengthens investor confidence but also increases the growth of sharia financial instruments in Indonesia. However, several challenges such as the lack of sharia financial literacy and regulatory barriers still require more attention. This study is expected to contribute to developing a fairer and more inclusive sharia capital market.
Culture as a Tourism Magnet A Systematic Review of the Influence of Local Traditions on Visitor Engagement in Tourism Destinations Iswanto, Dedy; Irsyad, Ziqrurrahman
Journal of Economic Growth and Development Review Volume 1 Issue 2 September 2024
Publisher : Professorline

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62012/jegar.v1i2.12

Abstract

This study explores the influence of local traditions on visitor engagement in tourism destinations, focusing on traditional elements such as music, cuisine, and crafts. Through a systematic review of relevant literature, we found that these elements not only enhance destination image but also enhance visitor satisfaction and loyalty. Cultural festivals play an important role in building emotional connections between visitors and local communities. However, there is a gap in existing research, especially regarding the interaction between traditional elements and the negative impacts of cultural integration in tourism, such as the potential erosion of cultural identity and conflicts between visitors and local communities. This study recommends the need for further studies to understand the dynamics of traditional interactions, as well as the challenges in cultural event management, to support sustainable and inclusive tourism development. These findings are expected to provide insights for destination managers and policymakers in designing more effective strategies to utilize local cultural richness.
Branding Strategies to Enhance the Appeal of Cultural Heritage Sites for International Tourists Iswanto, Dedy; Irsyad, Ziqrurrahman; Sudarta; Fuzail, Muhammad; Gamri, Muhammad
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.150

Abstract

Purpose – This study explores the application of branding in enhancing the attractiveness of cultural heritage sites for international tourists. It investigates the role of branding in shaping tourist perceptions, increasing revisit intention, and improving visitor satisfaction. Design/method/approach – A Systematic Literature Review (SLR) was conducted using literature from Scopus, DOAJ, and Google Scholar. Keywords like "branding," "cultural heritage sites," "tourist attraction," and "tourist perception" were used to select studies published between 2014-2024. Findings – Effective branding strategies, including authentic brand images, experiential marketing, and emotional attachment through historical nostalgia, positively influence tourists’ perceptions and satisfaction. Branding also contributes to local tourism growth and job creation. However, challenges such as information overload and commercialization, which may compromise cultural values, remain. Digital technologies enhance global visibility and cultural narratives. Implications – The study underscores the need for balancing commercial appeal and cultural preservation in branding strategies. Policymakers and tourism managers should focus on authentic branding to attract and retain international tourists. Novelty/Originality – This research offers new insights into how branding influences cultural heritage tourism, particularly regarding the role of digital technologies and the challenges of over-commercialization.
Co-Authors Adinda, Prameswari Cuzenti Fuzail, Muhammad Gamri, Muhammad Istiqlal Istiqlal, Istiqlal Iswanto, Dedy Muawari, Lalu Jedi Ningsih, Nurul Hidayati Indra Ningtias, Karmelia Sasmita Nuraini Nuraini Sudarta Sudianti, Riska Suwandi S. Sangadji