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All Journal Journal of Business and Behavioural Entrepreneurship Berdikari : Jurnal Ekonomi dan Statistik Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Diansyah
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 1 
The Influence of The Work Environment and Company Image on Employee Performance with Work Motivation as a Moderator at The Nizam Zachman Samudera Fishing Port Jakarta Diansyah; Admiral, Muhammad Indra
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.01

Abstract

This study aims to examine the impact of work motivation moderation on employee performance at the Samudera Nizam Zachman Fisheries Port Jakarta by analyzing the influence of the work environment and company image. The study population consisted of 110 employees Data was collected and analyzed using SmartPLS to test the hypothesis. The results of the study show that the work environment has a positive and significant influence on employee performance, while the company's image does not show a significant relationship with employee performance. Work motivation is proven to have a positive and significant influence on employee performance, Motivation is able to moderate the influence of the work environment and company image on employee performance. This study has limitations on the independent variables studied, and recommends that the management of the Samudera Nizam Zachman Jakarta Fisheries Port pay attention to the work environment in employee placement to improve employee performance.
The Influence of Marketing Influence and Brand Ambassadors on Consumer Loyalty with Brand Personality as a Moderation of Mineral Water in Le Mineral Product Packaging Diansyah; Yogatama, Rizky
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.02

Abstract

This study aims to investigate the relationship between marketing influence, brand ambassadors, and consumer loyalty, as well as the role of brand personality as a moderator in the relationship. The research method used is a survey with questionnaires distributed to a sample of consumers from various demographic backgrounds. This study focuses on the population of the community in the Greater Jakarta area with a sample of 125 respondents representing a predetermined population in answering questions related to the research variables. Data analysis was carried out using multiple regression techniques and moderator analysis. The results of the study show that marketing influence and brand ambassadors significantly affect consumer loyalty. In addition, brand personality has also been proven to moderate the relationship between marketing influence and brand ambassadors and consumer loyalty. These findings indicate the importance of paying attention not only to marketing strategies and the use of brand ambassadors, but also to brand characteristics in building consumer loyalty. This research contributes to the understanding of the factors that affect consumer loyalty in the digital era, by highlighting the important role of marketing influencers, brand ambassadors, and brand personalities. The practical implications of this research can help companies in designing more effective marketing strategies to maintain and increase their consumer loyalty.
Pengaruh Social Media Marketing Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Trust Pada Pelanggan Smartphone Samsung Diansyah; Putri, Annisa Navalia; Suryono, Imam
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.04

Abstract

The purpose of this study is to determine the effect of social media marketing on brand loyalty mediated by brand trust. This study was conducted with the aim of explaining quantitatively. The population in this study were customers or users of Samsung smartphone products who actively use social media. The sampling technique used was convenience simple random sampling with a sample size of 95. The data analysis method used in this study was the Structural Equation Model (SEM) with a measurement model using the Smart PLS program. The results of this study indicate that social media marketing has a significant effect on brand trust. Social media marketing has a significant effect on brand loyalty. Brand trust shows a significant effect on brand loyalty. Brand trust can mediate the influence of social media marketing on brand loyalty.
Pengaruh Social Media Marketing Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Trust Pada Pelanggan Smartphone Samsung Diansyah; Putri, Annisa Navalia; Suryono, Imam
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.04

Abstract

The purpose of this study is to determine the effect of social media marketing on brand loyalty mediated by brand trust. This study was conducted with the aim of explaining quantitatively. The population in this study were customers or users of Samsung smartphone products who actively use social media. The sampling technique used was convenience simple random sampling with a sample size of 95. The data analysis method used in this study was the Structural Equation Model (SEM) with a measurement model using the Smart PLS program. The results of this study indicate that social media marketing has a significant effect on brand trust. Social media marketing has a significant effect on brand loyalty. Brand trust shows a significant effect on brand loyalty. Brand trust can mediate the influence of social media marketing on brand loyalty.
THE EFFECT OF SERVICE QUALITY AND FACILITY ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION OF KRL (COMMUTER LINE) JABODETABEK AS A MODERATOR Faris Naufal Ramadhan; Imam Suryono; Diansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3705

Abstract

This research ensures the influence of service quality and facility on customer loyalty. Then look again at the customer satisfaction relationship in strengthening the service quality and facility variables. Current research provides a comprehensive explanation that to see loyal customers to Electric Rail Train (KRL) services, companies must focus on providing high-quality services, covering all aspects of customer interaction with the services provided. This study uses a sample of 150 student and community respondents. The structural equation model analysis method was used in this study. The research design is causal and aims to test the direct influence and moderation effect between variables. The software used is SmartPLS (Partial Least Square). The results of the study show First, Service Quality has a positive effect on Customer Loyalty, the hypothesis is accepted. Second, Facility does not have a positive effect on Customer Loyalty, the hypothesis is rejected. Third, customer satisfaction has a significant effect on customer loyalty, the hypothesis is accepted. Fourth, customer satisfaction moderates service quality to customer loyalty, the hypothesis is accepted. Fifth, customer satisfaction cannot moderate between facilities and customer loyalty, the hypothesis is rejected. The implication of the results of this research is that KRL companies must focus on improving the quality of services and facilities to increase customer satisfaction and customer loyalty. This can be done by updating and developing facilities, such as trains and stations, cleanliness and punctuality.
Co-Authors Admiral, Muhammad Indra Faris Naufal Ramadhan Imam Suryono Putri, Annisa Navalia Yogatama, Rizky