Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Journal of Business and Behavioural Entrepreneurship Berdikari : Jurnal Ekonomi dan Statistik Indonesia
Diansyah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence of The Work Environment and Company Image on Employee Performance with Work Motivation as a Moderator at The Nizam Zachman Samudera Fishing Port Jakarta Diansyah; Admiral, Muhammad Indra
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.01

Abstract

This study aims to examine the impact of work motivation moderation on employee performance at the Samudera Nizam Zachman Fisheries Port Jakarta by analyzing the influence of the work environment and company image. The study population consisted of 110 employees Data was collected and analyzed using SmartPLS to test the hypothesis. The results of the study show that the work environment has a positive and significant influence on employee performance, while the company's image does not show a significant relationship with employee performance. Work motivation is proven to have a positive and significant influence on employee performance, Motivation is able to moderate the influence of the work environment and company image on employee performance. This study has limitations on the independent variables studied, and recommends that the management of the Samudera Nizam Zachman Jakarta Fisheries Port pay attention to the work environment in employee placement to improve employee performance.
The Influence of Marketing Influence and Brand Ambassadors on Consumer Loyalty with Brand Personality as a Moderation of Mineral Water in Le Mineral Product Packaging Diansyah; Yogatama, Rizky
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.02

Abstract

This study aims to investigate the relationship between marketing influence, brand ambassadors, and consumer loyalty, as well as the role of brand personality as a moderator in the relationship. The research method used is a survey with questionnaires distributed to a sample of consumers from various demographic backgrounds. This study focuses on the population of the community in the Greater Jakarta area with a sample of 125 respondents representing a predetermined population in answering questions related to the research variables. Data analysis was carried out using multiple regression techniques and moderator analysis. The results of the study show that marketing influence and brand ambassadors significantly affect consumer loyalty. In addition, brand personality has also been proven to moderate the relationship between marketing influence and brand ambassadors and consumer loyalty. These findings indicate the importance of paying attention not only to marketing strategies and the use of brand ambassadors, but also to brand characteristics in building consumer loyalty. This research contributes to the understanding of the factors that affect consumer loyalty in the digital era, by highlighting the important role of marketing influencers, brand ambassadors, and brand personalities. The practical implications of this research can help companies in designing more effective marketing strategies to maintain and increase their consumer loyalty.
Pengaruh Social Media Marketing Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Trust Pada Pelanggan Smartphone Samsung Diansyah; Putri, Annisa Navalia; Suryono, Imam
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.04

Abstract

The purpose of this study is to determine the effect of social media marketing on brand loyalty mediated by brand trust. This study was conducted with the aim of explaining quantitatively. The population in this study were customers or users of Samsung smartphone products who actively use social media. The sampling technique used was convenience simple random sampling with a sample size of 95. The data analysis method used in this study was the Structural Equation Model (SEM) with a measurement model using the Smart PLS program. The results of this study indicate that social media marketing has a significant effect on brand trust. Social media marketing has a significant effect on brand loyalty. Brand trust shows a significant effect on brand loyalty. Brand trust can mediate the influence of social media marketing on brand loyalty.
Pengaruh Social Media Marketing Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Trust Pada Pelanggan Smartphone Samsung Diansyah; Putri, Annisa Navalia; Suryono, Imam
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.04

Abstract

The purpose of this study is to determine the effect of social media marketing on brand loyalty mediated by brand trust. This study was conducted with the aim of explaining quantitatively. The population in this study were customers or users of Samsung smartphone products who actively use social media. The sampling technique used was convenience simple random sampling with a sample size of 95. The data analysis method used in this study was the Structural Equation Model (SEM) with a measurement model using the Smart PLS program. The results of this study indicate that social media marketing has a significant effect on brand trust. Social media marketing has a significant effect on brand loyalty. Brand trust shows a significant effect on brand loyalty. Brand trust can mediate the influence of social media marketing on brand loyalty.
Co-Authors Admiral, Muhammad Indra Imam Suryono Putri, Annisa Navalia Yogatama, Rizky