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All Journal JURNAL EKSBIS Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan TANJAK : Jurnal Pengabdian Kepada Masyarakat
Arvika Sari, Rini
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Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Public Health Social Sciences

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THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION ON STUDENTS' ENTREPRENEURIAL INTERESTS STATE VOCATIONAL SCHOOL 3 BENGKALIS Arvika Sari, Rini; Arimurti, Rizqa
JURNAL EKBIS Vol 25 No 2 (2024): JURNAL EKBIS (ANALISIS, PREDIKSI DAN INFORMASI)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the impact of entrepreneurship education on students' entrepreneurial interest at SMKN 3 Bengkalis. High unemployment rates in Indonesia are partly due to a lack of job opportunities for high school graduates and a low entrepreneurial spirit. Entrepreneurship education is crucial in shaping students' creativity, independence, and willingness to take risks in starting a business. Using a quantitative descriptive method, the study involved 100 students selected through random sampling. Data were collected via questionnaires and analyzed using the product moment correlation. The findings reveal a significant correlation (r=0.613) between entrepreneurship education and students' entrepreneurial interest, suggesting that exposure to entrepreneurship education increases students' motivation and interest in entrepreneurship. The study recommends enhancing entrepreneurship programs in schools to better prepare students for the business world, fostering an entrepreneurial mindset that contributes to economic development.
Implementasi Artificial Intiligence Dan Aplikasi Digital Marketing Dalam Optimalisasi Potensi Umkm Pondok Rajut Ummu Kabupaten Bengkalis Arvika Sari, Rini; Domos, Erma; Asfina, Risda; arvikasari123, rini_
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/1es9cx57

Abstract

Di era perkembangan teknologi yang terus maju, penggunaan Artificial Intelligence (AI) dan Digital Marketing menjadi semakin penting dan relevan, termasuk bagi usaha mikro, kecil, dan menengah (UMKM). Penerapan teknologi AI oleh UMKM dapat memberikan berbagai keuntungan, mulai dari aspek pemasaran hingga peningkatan produktivitas dan efisiensi bisnis yang berdampak pada pendapatan. Salah satu manfaat utama penggunaan AI bagi UMKM adalah peningkatan efisiensi operasional dan produktivitas bisnis UMKM. Dengan memanfaatkan kecerdasan buatan (AI) untuk mengotomatisasi pekerjaan, maka waktu dan sumber daya yang dimiliki dapat ditempatkan pada kegiatan lain yang memiliki strategi yang lebih tinggi. Permasalahan terkait teknologi di Pondok Rajut Ummu antara lain adalah Pondok Rajut Ummu tidak memiliki SDM dibidang pemasaran, sehingga menyebabkan belum maksimalnya cara penjualan melalui e-marketing. Pada prakteknya, para pelaku UMKM terkendala dengan masih minimnya pengetahuan mereka terhadap AI dan Digital Marketing. Sebab selama ini literasi digital dan kualitas daya manusia para pelaku UMKM sangat minim, sehingga berdampak pada kurang maksimalnya dalam memproduksi produk unggulan masing-masing. Padahal, mayoritas pelaku usaha UMKM ingin mempraktikkan bisnis digital dalam pengembangan usahanya Tujuan kegiatan pengabdian ini adalah untuk melatih Pemanfaatan AI dan Penggunaan aplikasi digital marketing, Melalui pelatihan strategi promosi dengan menggunakan teknologi terkini, yaitu memanfaatkan AI dan Digital Marketing yang sudah menjadi tren dalam dunia usaha ini dapat meningkatkan kualitas SDM dengan membekali ilmu kepada UMKM untuk bersaing secara kompetitif menuju ekonomi kreatif.
Implementasi Digital Marketing pada “UMKM HerJamu” Pratama Herman, Fadiya; Arvika Sari, Rini
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1178

Abstract

This Community Service project aims to implement a digital marketing strategy for UMKM HerJamu in Desa Pangkalan Jambi, Bengkalis, to expand market reach and increase sales of traditional herbal drinks made from natural spices. The methods used include SWOT analysis, the marketing mix (4P), and the STP approach (Segmenting, Targeting, Positioning). The strategies implemented include creating a Google My Business account, selecting social media platforms such as Instagram and Facebook, preparing a content calendar, and publishing promotional content over the course of one month. The results of this implementation show an increase in audience engagement, brand awareness, and consumer interest from outside the region. Consistent and informative content strategies have proven effective in building trust and expanding the market. Despite challenges such as limited human resources (HR) and low digital literacy, these were overcome through training and mentoring. This Community Service project supports the digital transformation of HerJamu and provides practical guidance for other SMEs to leverage digital marketing as a strategy for business development, while contributing to the government's program to promote the digitalization of SMEs in Indonesia.
Co-Authors Arimurti, Rizqa arvikasari123, rini_ Asfina, Risda Domos, Erma Pratama Herman, Fadiya