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All Journal International Journal of Social Science Jurnal Cakrawala Ilmiah
rina raflina
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PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DALAM MEMPROMOSIKAN PRODUK rina raflina
Jurnal Cakrawala Ilmiah Vol. 4 No. 4: Desember 2024
Publisher : Bajang Institute

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Abstract

Digital marketing provides opportunities for UMKM to introduce their products more widely at a relatively more efficient cost compared to conventional marketing methods. This research aims to examine how UMKM can utilize digital platforms, such as social media, search engines and websites, to promote their products. The results of this research show that the appropriate use of digital marketing can increase the visibility and competitiveness of UMKM products in the wider market. Apart from that, implementing a good digital marketing strategy can help increase interaction with consumers, expand market reach, and increase sales and customer loyalty. Therefore, it is important for UMKM players to continue to develop skills in using digital technology to maximize market potential and achieve long-term success. Digital marketing provides the opportunity for UMKM to introduce more of their products at a relatively more economical budget compared to traditional marketing methods. The aim of this research is to find out how UMKM can use digital platforms such as websites, social media and other search engines to promote their products. The findings show that digital marketing, if used appropriately, can increase the visibility and competitiveness of products produced by UMKM in more markets. Apart from that, implementing a good digital marketing strategy can improve relationships with consumers in expanding the market to increase sales and consumer loyalty.
GIBRAN RAKABUMING RAKA'S RHETORIC IN THE 2024 CAWAPRES DEBATE IN A STUDY OF ARISTOTLE'S RHETORIC THEORY Rina Raflina; Marlinda Irwanti Poernomo
International Journal of Social Science Vol. 4 No. 6: April 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i6.10023

Abstract

This research wants to know phronesis (intellectual), arate (quality), eunonia (good intentions), namely the elements of ethos, as well as pathos and logos found in Gibran Rakabuming Raka's rhetoric in the 2024 cawapress debate. This research is qualitative research using a content analysis approach. Content analysis is a systematic technique for analyzing message content and characterizing messages. Data collection in this research was through interviews with key informants, namely the audience and the Parabowo-Gibran success team as well as YouTube videos of the 2024 cawapres debate carried out by the Indonesian Broadcasting Commission (KPU). The theory used in this research is Aristotle's rhetorical theory which contains elements of ethos, phatos and logos. The results of interviews with informants (audience) in this research found that Gibran Rakabuming Raka has a unique character, straightforward, no nonsense, calm, rational, sharp, an open young man (ethos).
Co-Authors Marlinda Irwanti Poernomo