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All Journal Jurnal Ilmu Manajemen JURNAL SOCIA AKADEMIKA Jurnal Ilmu Manajemen
L Tarigan, Nerys Lourensius
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MOTIVASI MAHASISWA BERWIRAUSAHA SELAMA BERKULIAH L Tarigan, Nerys Lourensius; Priana Sukmawaty, Wahyu Eka
Jurnal Socia Akademika Vol. 10 No. 2 (2024): Edisi Desember 2024
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63864/jsa.v10i2.347

Abstract

Student motivation to be entrepreneurial during college is one of the important indicators in building an independent and innovative young generation. This study aims to analyze the level of motivation of students in entrepreneurship, the factors that affect it, and the obstacles faced. This study uses a quantitative approach with a survey method of 300 students from STIE IEU and the AKS-AKK Fashion Design Study Program. Data were collected through a questionnaire based on the Likert scale and analyzed using descriptive statistics and linear regression. The results of the study showed that the average student motivation score for entrepreneurship was 3.8 on the Likert scale of 1-5, which was relatively high. The entrepreneurship education factor had the most significant positive influence on entrepreneurial motivation with a regression coefficient of 0.45, followed by family support with a regression coefficient of 0.36. However, the main obstacles that prevent students from starting a business are limited capital (75%) and concerns about market uncertainty and business risks (62%).
Management Of Smart Tourism Implementation And Creative Economy Collaboration As A Strategy For Sustainable Tourism Development In Yogyakarta L Tarigan, Nerys Lourensius; Larasati, Rian
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.90318

Abstract

This study aims to analyse the role of smart tourism management and creative economy collaboration as strategies for sustainable tourism development in Yogyakarta. A quantitative method was used, involving 200 respondents consisting of tourism business operators, local communities, and tourists. Data was collected through questionnaires using a 1-5 Likert scale, then analysed using descriptive statistics and multiple linear regression to test the effect of the independent variables of smart tourism management and creative economy collaboration on the dependent variable of sustainable tourism. The results showed that the implementation of smart tourism, such as information technology, service digitalisation, and destination management systems, had a significant effect on tourism sustainability, while creative economy collaboration through local product development, community participation, and business innovation contributed more to supporting environmental preservation, improving the local economy, and strengthening cultural identity. These findings recommend the integration of technology-based policies and creative economic empowerment as key strategies for developing tourism in Yogyakarta, with a focus on improving human resource capacity and digital infrastructure. The implications of this research highlight the importance of multi-stakeholder collaboration to achieve holistic sustainability goals.
Management Of Smart Tourism Implementation And Creative Economy Collaboration As A Strategy For Sustainable Tourism Development In Yogyakarta L Tarigan, Nerys Lourensius; Larasati, Rian
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.90318

Abstract

This study aims to analyse the role of smart tourism management and creative economy collaboration as strategies for sustainable tourism development in Yogyakarta. A quantitative method was used, involving 200 respondents consisting of tourism business operators, local communities, and tourists. Data was collected through questionnaires using a 1-5 Likert scale, then analysed using descriptive statistics and multiple linear regression to test the effect of the independent variables of smart tourism management and creative economy collaboration on the dependent variable of sustainable tourism. The results showed that the implementation of smart tourism, such as information technology, service digitalisation, and destination management systems, had a significant effect on tourism sustainability, while creative economy collaboration through local product development, community participation, and business innovation contributed more to supporting environmental preservation, improving the local economy, and strengthening cultural identity. These findings recommend the integration of technology-based policies and creative economic empowerment as key strategies for developing tourism in Yogyakarta, with a focus on improving human resource capacity and digital infrastructure. The implications of this research highlight the importance of multi-stakeholder collaboration to achieve holistic sustainability goals.
Co-Authors Larasati, Rian Priana Sukmawaty, Wahyu Eka