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All Journal Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Riska Khajiyah Isnaini
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Konsep Maslahat dalam Konsumsi dari sudut pandang Ekonomi Islam pada masyarakat di desa Slawi-wetan Riska Khajiyah Isnaini; Nurul Wulandari Putri
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i1.2038

Abstract

The purpose of this research is to see how the concept of maslahat is used for consumption from the perspective of Islamic economics in Slawi-Wetan Village. Maslahat is a principle that prioritizes achieving the good and welfare of society. This principle relates to consumption, encouraging people to prioritize useful needs and avoid consuming too much. To find out the consumption patterns of the local community, the research method used is a qualitative approach by conducting interviews with them. The results show that most people apply the maslahat principle in consumption, although there are some who still prefer to consume. This research shows that people should better understand the concept of maslahat and learn more about it so that their consumption patterns in the village are more in line with Islamic economic principles.
Optimalisasi Teknologi dan Strategi Pemasaran Digital dalam Meningkatkan Daya Saing UMKM Bakpia Wong Yogyakarta M. Masrukhan; Riska Khajiyah Isnaini
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i1.1630

Abstract

This study aims to analyze the optimization of technology and digital marketing strategies in enhancing the competitiveness of Bakpia Wong Yogyakarta SMEs. Using a qualitative descriptive approach, the research explores the application of technology in production processes, such as modern machinery and production management systems, as well as digital marketing strategies through social media, e-commerce, and SEO. The findings reveal that technology utilization increases production efficiency by up to 30%, while digital marketing via online platforms boosts sales by 40%. However, challenges such as limited skilled human resources and digital infrastructure remain significant. This study recommends investing in human resource training, developing more integrated digital strategies, and product innovation to strengthen the competitiveness of SMEs in the digital era.
Co-Authors M. Masrukhan Nurul Wulandari Putri