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Pengaruh Literasi Manajemen Bisnis Syariah terhadap Minat Investasi pada Pasar Modal Dina Fakhira; Adinda Khairunisa Ahmadi; Nabila Intan Safira; Muhammad Gifari Sitorus; Pani Akhiruddin Siregar
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i1.2040

Abstract

The main goal of this research is to examine how interest in investing in the Sharia market is influenced by Islamic financial knowledge. A thorough grasp of financial concepts that adhere to Islamic law, such as riba, zakat, and the idea of fairness in financial transactions, is necessary for Islamic financial literacy. Islamic financial literacy may have a significant role in investing choices, as shown by the rising knowledge of halal and Sharia-compliant assets. 200 respondents—both current and potential investors in the Sharia capital market—were given questionnaires as part of this study's quantitative methodology. Higher interest in investing in Sharia capital market products like sukuk and Sharia mutual funds is positively correlated with higher levels of Islamic financial literacy, according to the study's findings. These results underline the need of more comprehensive Islamic financial education initiatives to raise public awareness and aid in the growth of Indonesia's Sharia capital market. In order to stimulate investment interest, it is also determined that improvements in Sharia investment products and supporting regulations are essential. Thus, this research comes to the conclusion that promoting a more inclusive Islamic economy and developing the Sharia capital market may both be greatly aided by increasing Islamic financial literacy. This study shows that interest in investing in the Sharia capital market is strongly influenced by Islamic financial knowledge. Sharia-compliant investment products like sukuk (Islamic bonds) and Sharia mutual funds are more likely to be chosen by investors who have a firm grasp of Islamic financial concepts like riba (usury), zakat (almsgiving), and profit-sharing. The research emphasizes the value of thorough financial education initiatives and easily available information in raising public awareness of Islamic finance. It is anticipated that these initiatives would boost more inclusive and sustainable economic development in Indonesia and raise participation in the Sharia capital market.
Analisis Aspek Pasar sebagai Pilar Utama dalam Studi Kelayakan Bisnis untuk Mendukung Keberlanjutan Usaha Adinda Khairunisa Ahmadi; Dina Fakhira; Nabila Intan Sahfira; Reza Novriansah Siahaan; Nadila Syahputri; Mutiah Khaira Sihotang
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.530

Abstract

The market aspect plays a strategic role in business feasibility studies, serving as a fundamental basis for assessing the potential success of a business. This study aims to analyze market aspects, including demand potential, segmentation, competition, and consumer behavior, as the primary pillar to support business sustainability. This research employs a qualitative method based on literature studies by reviewing various sources such as scholarly journals, industry reports, and other relevant documents. The findings indicate that understanding market dynamics provides substantial competitive advantages, particularly in designing marketing strategies responsive to consumer needs and market changes. The literature analysis also highlights that business success heavily depends on the ability of business actors to comprehend market trends, anticipate competition, and effectively leverage opportunities. These findings have significant implications in assisting business practitioners, investors, and policymakers in developing data-driven business strategies that support long-term sustainability. This study emphasizes the importance of market aspects as a fundamental element in every business feasibility study, focusing not only on profitability but also on business resilience amidst complex market dynamics.