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All Journal Jurnal Manajemen dan Ekonomi Kreatif Al-Ihsan: Jurnal Bisnis dan Ekonomi Syariah
Nabila Intan Sahfira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Aspek Pasar sebagai Pilar Utama dalam Studi Kelayakan Bisnis untuk Mendukung Keberlanjutan Usaha Adinda Khairunisa Ahmadi; Dina Fakhira; Nabila Intan Sahfira; Reza Novriansah Siahaan; Nadila Syahputri; Mutiah Khaira Sihotang
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.530

Abstract

The market aspect plays a strategic role in business feasibility studies, serving as a fundamental basis for assessing the potential success of a business. This study aims to analyze market aspects, including demand potential, segmentation, competition, and consumer behavior, as the primary pillar to support business sustainability. This research employs a qualitative method based on literature studies by reviewing various sources such as scholarly journals, industry reports, and other relevant documents. The findings indicate that understanding market dynamics provides substantial competitive advantages, particularly in designing marketing strategies responsive to consumer needs and market changes. The literature analysis also highlights that business success heavily depends on the ability of business actors to comprehend market trends, anticipate competition, and effectively leverage opportunities. These findings have significant implications in assisting business practitioners, investors, and policymakers in developing data-driven business strategies that support long-term sustainability. This study emphasizes the importance of market aspects as a fundamental element in every business feasibility study, focusing not only on profitability but also on business resilience amidst complex market dynamics.
Pengaruh Inflasi Terhadap Daya Jual Beli Emas Masyarakat Kota Medan Pada Tahun 2024 Dina fakhira; Rindu Kinanti; Putri Insyira Erdina; Sarah Salsabila Putri; Nabila Intan Sahfira
Al-Ihsan: Jurnal Bisnis dan Ekonomi Syariah Vol. 2 No. 1 (2024): Al-Ihsan : Jurnal Bisnis dan Ekonomi Syariah (Juni)
Publisher : Yayasan Rahmat Putra Kurnia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65256/75bk8d57

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh inflasi terhadap daya beli emas di kalangan masyarakat Kota Medan pada tahun 2024. Populasi dalam penelitian ini terdiri atas individu atau nasabah yang diketahui berinvestasi dalam bentuk emas, dengan jumlah sebanyak 203 orang berdasarkan data yang tersedia. Metode pengambilan sampel dilakukan menggunakan pendekatan probability sampling, yang memberikan peluang yang sama bagi setiap anggota populasi untuk dipilih sebagai responden. Penentuan jumlah sampel menggunakan rumus Slovin, yang mempertimbangkan tingkat kesalahan (margin of error) tertentu, sehingga diperoleh sampel yang representatif sebanyak 70 orang. Untuk menganalisis data, penelitian ini menggunakan pendekatan SEM-PLS. Analisis ini mencakup dua tahapan utama: pertama, pengujian outer model untuk mengevaluasi validitas dan reliabilitas indikator; dan kedua, pengujian inner model untuk melihat hubungan antar variabel laten. Berdasarkan hasil analisis yang dilakukan, ditemukan bahwa inflasi memiliki pengaruh yang positif dan signifikan terhadap daya jual beli emas. Temuan ini menunjukkan bahwa perubahan tingkat inflasi berkorelasi dengan meningkatnya aktivitas transaksi emas di kalangan masyarakat, khususnya sebagai bentuk perlindungan terhadap nilai aset.   This study aims to analyze the extent to which inflation affects the purchasing power of gold among the people of Medan City in 2024. The population in this study consists of individuals or customers who are known to invest in gold, totaling 203 people based on available data. The sampling method used a probability sampling approach, which provides an equal opportunity for each member of the population to be selected as a respondent. The determination of the number of samples used the Slovin formula, which considers a certain margin of error, so that a representative sample of 70 people was obtained. To analyze the data, this study used the SEM-PLS approach. This analysis includes two main stages: first, testing the outer model to evaluate the validity and reliability of the indicators; and second, testing the inner model to see the relationship between latent variables. Based on the results of the analysis carried out, it was found that inflation has a positive and significant effect on the purchasing power of gold. This finding shows that changes in the inflation rate are correlated with increasing gold transaction activity among the community, especially as a form of protection against asset value.
Co-Authors Adinda Khairunisa Ahmadi Dina Fakhira Mutiah Khaira Sihotang Nadila Syahputri Putri Insyira Erdina Reza Novriansah Siahaan Rindu Kinanti Sarah Salsabila Putri