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All Journal Ardhi: Jurnal Pengabdian dalam Negri
Turkhamun Turkhamun
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering

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Pelatihan Pengembangan Pengolahan Bandeng Presto Desa Blendung Kec.Ulujami, Kab.Pemalang Sukardi Sukardi; Turkhamun Turkhamun; Deewar Mahesa
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 2 No. 6 (2024): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v2i6.932

Abstract

The village of Blendung, located in the Ulujami sub-district, Pemalang Regency, faces various social and economic challenges, including high unemployment rates and declining incomes due to limited job access and the impact of tidal flooding. One of the efforts to increase community income is through training in making presto milkfish, aimed at empowering Micro, Small, and Medium Enterprises (MSMEs) in the fish processing sector. This training is designed to enhance community skills in diversifying milkfish-based products, such as boneless milkfish, fish cakes, and smoked milkfish, as well as introducing digital marketing strategies to expand the market.The methods used include a participatory approach in processing and packaging technology training, as well as social media-based marketing education. The results of the training showed an improvement in the skills and understanding of participants regarding the production and marketing processes of value-added products. This program also contributes to the growth of local MSMEs, which have significant potential in supporting the regional economy.
Co-Authors Deewar Mahesa Sukardi Sukardi