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p-Index From 2020 - 2025
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All Journal International Journal of Economics, Management, Business, and Social Science In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Badriyah, Ratnaini
Unknown Affiliation
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Promosi Digital Berbasis Influencer untuk Meningkatkan Daya Saing UMKM: Studi Kasus PT. Seduh Boga Sejahtera (Oncil) Aprianti, Vika; Badriyah, Ratnaini; Sutisna, Hadiya Wildan
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.1042

Abstract

This Community Service activity aims to assist PT. Seduh Boga Sejahtera, the owner of the Oncil beverage brand, in developing an effective digital promotion strategy through collaboration with influencers. Oncil is a small and medium enterprise (SME) based in Bandung Regency that offers beverages with a fresh brewed concept, positioning itself as a budget drink with premium taste. Facing intense competition, Oncil encounters challenges such as limited business networks, weak branding, and declining profits. The proposed solution involves leveraging digital platforms like Instagram and TikTok for product promotion through influencers with extensive reach to enhance brand awareness and attract more customers. This strategy is expected to expand Oncil's market, increase sales, and help the SME survive and grow amidst the dynamics of the beverage industry.
The Influence of Career Development and Organizational Commitment on Turnover Intention at PT Andalan Mutu Energi Badriyah, Ratnaini; Retnowati, Ayu Nike; Pramayuda, Agung
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 2 (2025): May 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i2.453

Abstract

This research aims to determine the description of Career Development, Organizational Commitment and Turnover Intention and to find the magnitude of the influence of Career Development and Organizational Commitment on Turnover Intention of PT Andalan Mutu Energi employees, both partially and simultaneously. The method used in this research is descriptive and verification with a quantitative approach. The population used in this research was all employees of PT Andalan Mutu Energi totaling 46 respondents using non-probability sampling techniques, namely saturated sampling techniques. Based on the results obtained, the respondents' description of Career Development and Turnover Intention is in the high category, Organizational Commitment is in the sufficient category. Based on the results of the determination test, it was found that Career Development had a 5.3% effect on Turnover Intention, Organizational Commitment had a 33.1% effect on Turnover Intention, Career Development and Organizational Commitment had a 40.3% effect on Turnover Intention. Based on the results of partial hypothesis testing, it shows that Career Development has a positive effect on Turnover Intention, Organizational Commitment has a negative effect on Turnover Intention. Based on the results of simultaneous hypothesis testing, Career Development and Organizational Commitment influence Turnover Intention.
Co-Authors Agung Pramayuda Aprianti, Vika Ayu Nike Retnowati Sutisna, Hadiya Wildan