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All Journal International Journal of Business, Economics & Financial Studies Accounting Progress
Sagala, Yomeini Margareth
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Developing Customer Satisfaction Strategies for Oke Jek Tebing Tinggi Online Transportation Users during COVID-19 Sagala, Yomeini Margareth; Islamiarti, Dian
International Journal of Business, Economics & Financial Studies Vol. 2 No. 1 (2024): May 2024
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v2i1.52

Abstract

This study investigated the optimal development strategy for Oke Jek, an online transportation service in Tebing Tinggi, to enhance customer satisfaction during the COVID-19 pandemic. Oke Jek, which commenced operations in 2019, faces unique challenges in maintaining customer satisfaction while prioritizing safety and user experience. The research employed a qualitative approach, utilizing primary and secondary data collected through interviews, observations, and documentation from seven respondents. The theoretical framework is supported by development, marketing, and customer satisfaction theories. This study utilizes SWOT analysis to examine the internal (IFE) and external (EFE) environments. The IFE matrix, which evaluates strengths and weaknesses, yielded a score of 1.45, while the EFE matrix, which assesses opportunities and threats, produced a score of 1.15. These results position Oke Jek in Quadrant I, indicating an Aggressive Strategy as the most appropriate approach. On the basis of SWOT analysis, four alternative strategies were identified: Strengths-Opportunities (SO), Weaknesses-Opportunities (WO), Strengths-Threats (ST), and Weaknesses-Threats (WT). The findings suggest that, to enhance customer satisfaction, Oke Jek should implement a comprehensive strategy focusing on safety measures, effective communication of health protocols, and improved application functionality for streamlined bookings and payments. This approach aimed to address the unique challenges posed by the COVID-19 pandemic while maintaining a competitive advantage in the online transportation market.
Pengaruh Suku Bunga, Nilai Tukar, Inflasi Dan PDB Terhadap Harga Saham Perusahaan Sektor Energi Yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022 Sinurat, Yenni Mariani; Sagala, Yomeini Margareth; Suryaman, Restu A
Accounting Progress Vol. 3 No. 1 (2024): Accounting Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v3i1.156

Abstract

This study aims to test and analyze the influence of interest rates, exchange rates, inflation and GDP on the stock prices of energy sector companies listed on the Indonesia Stock Exchange. The data used is time series data for 2018-2022, the analysis technique used is panel data regression analysis with the help of the E-views 11 program. The sample determination method used in this study is by using the purposive sampling method of 12 companies engaged in the energy sector. Based on the results, it shows that partially the Interest Rate has no effect and is not significant to the stock price. The Exchange Rate has no effect and is not significant to the Stock Price. Inflation has no effect and is not significant to the Stock Price. GDP has no effect and is not significant on the stock price. Simultaneously Interest Rates, Exchange Rates, Inflation and GDP have no effect and are not significant on stock prices.
Co-Authors Islamiarti, Dian Sinurat, Yenni Mariani Suryaman, Restu A