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All Journal IZUMI Communicative : Jurnal Komunikasi dan Penyiaran Islam
fitriyany, Elsy
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Religion Education Languange, Linguistic, Communication & Media

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Struktur Percakapan Host Utama Dalam Talk Show Oshareizumu fitriyany, Elsy; Hidayati, Yanti; Syukur, Andi Abd Khaliq
IZUMI Vol 13, No 2 (2024): December
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/izumi.13.2.143-151

Abstract

This research analyzes the conversational structure of the main host in the talk show "Oshareizumu." The primary focus is on the speaking style and interaction strategies used by the main host, Ueda. A pragmatic approach is employed as the theoretical framework, referencing the theories of Yule (2014) and Lidia Tanaka (2014). This study identifies three instances of pauses, three instances of overlap, and one hundred and nineteen occurrences of backchannel or aizuchi. Ueda's intensive and active speaking style demonstrates a high level of involvement in interactions. The results show that Ueda performs his role effectively, as evidenced by a conversational structure with minimal pauses and overlaps, extensive use of backchannel, and an intensive speaking style. These findings suggest that Ueda's contributions significantly enhance the attractiveness of the talk show.
PERAN INSTAGRAM DALAM STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN CITRA MEREK DONATELLO Fitriyany, Elsy
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of Instagram in the marketing communication strategy of Donatello, a local shoe brand in Indonesia, focusing on how it enhances the brand’s image. Using a qualitative approach and content analysis, the research analyzed posts, stories, and follower interactions from Donatello’s official Instagram account between June 1 and June 18, 2024. The analysis concentrated on key brand image elements such as associations, uniqueness, strengths, and favorability. The findings show that Donatello effectively leveraged Instagram to build strong brand associations, highlighting product quality, modern lifestyle, and unique shoe designs. Consistency in posting high-quality content and active engagement with followers has played a significant role in strengthening Donatello’s brand image, enabling the brand to stay relevant in a fast-evolving market. The study emphasizes that Instagram has been a key tool in shaping positive perceptions of quality and contemporary style, while also expanding Donatello’s market reach. This research underscores the importance of social media in reinforcing the brand image of local businesses, particularly in the face of global competition. The insights gained offer valuable guidance for other local brands seeking to enhance their image and competitiveness through effective social media strategies.
Co-Authors Hidayati, Yanti Syukur, Andi Abd Khaliq