Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Marketing Management Studies
Defni, Siti Salma
Unknown Affiliation
Humanities Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation Defni, Siti Salma; Sari, Astri Yuza
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.554

Abstract

The purpose of this study was to analyze the effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation. The sampling technique for this research uses purposive sampling. The sample in this study amounted to 180 respondents. Data was collected through online distribution of questionnaires and analyzed using SmartPLS software. The results of this research reveal that (1) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying (2) Online Customer Shopping Experience has a positive and significant effect on Attitudinal Loyalty (3) Attitudinal Loyalty has a positive and significant effect on Online Impulsive Buying (4) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying, mediated by Attitudinal Loyalty (5) Self-control negatively moderates the relationship between Attitudinal Loyalty and Online Impulsive Buying.
Co-Authors Astri Yuza Sari