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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Economac: Jurnal Ilmiah Ilmu Ekonomi Jurnal Karinov Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Management Studies and Entrepreneurship Journal (MSEJ) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Operations Management and Information System Studies Marketing Management Studies JAPI: Jurnal Akses Pengabdian Indonesia Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat e-Jurnal Apresiasi Ekonomi Jurnal Salingka Nagari Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora International Journal of Economics and Management Research

Astri Yuza Sari

Universitas Negeri Padang

Author-ID : 3522586

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGUATAN STRATEGI PEMASARAN KELOMPOK TENUN PADA KAMPUNG TENUN NAGARI SUNGAI JAMBUR KABUPATEN SOLOK SUMATERA BARAT Okki Trinanda; Astri Yuza Sari
Dharmakarya Vol 8, No 2 (2019): Juni 2019
Publisher : Universitas Padjadjaran

Tenun merupakan salah satu kerajinan yang memiliki tingkat kesenian yang tinggi. Karena kerumitan membuatnya, harganya juga mahal. Kendatipun demikian, kelompok tenun usaha mulia, menjual produk mereka hanya menggunakan plastik bening untuk membungkus kain tenun tersebut. Selain itu, tidak adanya merek ataupun kontak yang bisa dihubungi yang melekat pada kain tersebut. Tenun sungai jambur ini memiliki ciri khas yang unik, namun tidak ada perkembangan yang cukup berarti dari semenjak mereka berdiri pada tahun 2009. Variasi motif yang masih kurang banyak, kemasan yang terlalu biasa, lokasi penjualan yang tidak mudah terlihat, merek yang belum pas, serta pemasaran yang belum tepat menjadi kendala kelompok tenun usaha mulai ini. Untuk itu tim pengabdian kepada masyarakat menggagas pengabdian ini memberikan pengetahuan kepada kelompok tenun usaha mulia tentang pentingnya merek, bagaimana membuat merek yang bagus, logo, serta memasarkan produk secara online. Disamping itu tim pengabdi juga memberikan pendampingan dalam pembuatan kemasan untuk kain tenun, agar menambah nilai jual dan pantas menjadi pembungkus kain tenun yang harganya dikenal mahal.

The role of social media in building shopping value, customer trust, and customer engagement Siti Zuhra Handayani; Astri Yuza Sari
Operations Management and Information System Studies Vol. 2 No. 1 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i1.54

This paper aims to determine the role of Instagram live streaming in building shopping value and customer trust towards customer engagement in Padang Makeup Store Consumers in Padang City. The sample in study are 170 consumers in Padang society. Data processed using Smart PLS 3.0. The result of this research are: (1) utilitarian value has a positive effect on customer trust at the Padang makeup store, (2) hedonic value has a positive effect on customer trust at the Padang makeup store, (3) utilitarian value has a positive effect on customer engagement at the Padang makeup store, (4) hedonic value has a positive effect on customer engagement at the Padang makeup store, (5) customer trust has a positive effect on customer engagement at the Padang makeup store, (6) utilitarian value has a positive effect on customer engagement through customer trust at the Padang makeup store, (7) hedonic value has a positive effect on customer engagement through customer trust at the Padang makeup store.

Ambient factors, design factors, and social factors towards satisfaction by irritation as mediating variabel Cyntiara Wiranisa; Astri Yuza Sari
Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

This study aims to analyze the influence of Ambient Factors, Design Factors, and Social Factors on Satisfaction with Irritation as a Mediation Variable for Foodmart Basko Grand Mall Visitors Padang. This research is a causative descriptive research. The population of this research is 230 respondents who visited Foodmart Basko Grand Mall Padang. While the number of research samples is determined based on a non-probability method with a purposive sampling technique. The analytical method used is descriptive analysis. This research was analyzed using SPSS v21 software. The results of this study indicate that: The ambient factor variable has a positive and significant effect on irritation, the design factor variable has a positive and significant effect on irritation, social factors have no effect on irritation, the irritation variable has a positive effect on satisfaction, the irritation variable is not able to mediate ambient factors on satisfaction, the irritation variable is able to mediate design factors on satisfaction, factor variables have an effect on satisfaction which is mediated by irritation

Investigasi City Branding Kota Padang Melalui Brand Attitude (Studi Kasus: Stakeholder) Astri Yuza Sari; Sari Lenggogeni
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 2 No 2 (2018): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 2 Nomor 2 Bulan Oktober 2018
Publisher : Universitas Negeri Padang

Abstract This study aims to determine the effectiveness of Padang’s city brand "Padang Your Motherland" and find a city brand that is suitable for the Padang in the future by brand attitude. This research is a qualitative, which uses the city brand index by Anholt (Presence, Potential, Place, People, Pulse, Prerequisite) by interviewing 54 informants consisting of visitors (domestic and foreign) and non visitors (residents, entrepreneur). From the information obtained, they are analyzed thematically and validated by triangulation method. The result is less the effectiveness of Padang’s City brand "Padang Your Motherland" in the community, and found the factors that make city branding of Padang. However, the difference between visitors and non visitors, for domestic visitors, presence, place, pulse, and prerequisite variables are very influential in building city branding of Padang, whereas foreign visitors assume that the presence, place, people and pulse variables are influential in city branding of Padang. Resident assumed that only the pulse of building city branding of Padang, in line with that students assume that the pulse and place influential in forming city branding of Padang, but entrepreneurs have another view that not only the pulse and place that form city branding of Padang but also variable potential and people.

Strengthening the Marketing Communication Through Product Design and Packaging Okki Trinanda; Astri Yuza Sari
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 3 No 2 (2019): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 3 Nomor 2 Bulan Oktober 2019
Publisher : Universitas Negeri Padang

This Community Service aims to improve the Marketing Communication of Tenun Mulia groups of Solok Regency, by (1) strengthening the skills on creating packaging, and (2) product design training. Packaging is one of the weak points of the Tenun Mulia group. Good packaging is needed to support the relatively expensive products they produce. Furthermore, Product Design is intended to provide skills to develop weaving patterns / motifs for weavers. The results of this activity are: (1) improvement of skills in producing packaging, as well as the emergence of five new MSMEs in the field of packaging production, and (2) new motifs named "Markisa Babijo Ameh".

Repurchase intention and customer satisfaction in e-commerce application Vaisal Malik Nasmizal; Astri Yuza Sari
Operations Management and Information System Studies Vol. 2 No. 2 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i2.72

This study aims to analyze the repurchase intention of the Pegipegi e-commerce application with satisfaction as a mediating variable. The research sample amounted to 130 respondents. The data is processed using Smart PLS 3.0. The results of the study are: (1) confirmation (ECT) has a positive and significant effect on post-purchase, (2) post-purchase has a positive and significant effect on satisfaction, (3) confirmation (ECT) has a positive and significant effect on satisfaction, (4) post-purchase positive and significant effect on repurchase intention, (5) satisfaction has a positive and significant effect on repurchase intention, (6) post-purchase has a positive and significant effect on repurchase intention through satisfaction.

The influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang. Yulia Yulia; Astri Yuza Sari
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i3.66

The purpose of this study was to analyze the influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang.. The results of the study are (1) There is a significant and positive effect between service quality and monetary price on KiosK Padang. (2) There is a significant positive effect between service quality on behavior price on KiosK Padang. (3) There is a significant positive effect between the monetary price on word of mouth. (4) There is a significant positive effect between behavior price on word of mouth. (5) There is a significant positive effect between service quality on word of mouth. (6) There is a significant positive effect between word of mouth on revisit intention. (7) There is a significant positive effect between monetary price on revisit intention through word of mouth. (8) There is a significant influence between behavior price on revisit intention through word of mouth

Customer engagement effect on relationship quality through customer co-creation Akram Gumi; Astri Yuza Sari
Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i4.324

This study aims to analyze the influence of customer engagement on relationship quality through customer engagement at the Gaprusy Bukittinggi bag shop. The population in this study are all customers or customers who have shopped at the Gaprusy bag store whose number is not known for certain. While the number of samples in this study amounted to 100 respondents with the characteristics of having shopped in the last 3 months and using the purposive sampling method. The analytical technique used is SEM analysis using smart PLS4. The results of this study are (1) There is a significant and positive influence between customer engagement on relationship quality. (2) There is a significant and positive effect between customer engagement on customer co-creation. (3) There is a significant and positive influence between customer co-creation on relationship quality. (4) Customer co-creation is able to provide a positive mediating role on customer engagement on relationship quality.

Sampahku, Tanggung Jawabku: Peningkatan Kualitas Lingkungan di Kenagarian Koto Laweh melalui Pelatihan Ecobricks Cerya, Efni; Trinanda, Okki; Sari, Astri Yuza; Maulidina, Yuriza
Jurnal KARINOV Vol 7, No 1 (2024): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i1p034

Koto Laweh merupakan sebuah nagari yang potensial dengan wisata alam yang menyajikan keindahan landscape pegunungan dan areal pertanian. Namun, potensi yang besar ini memiliki tantangan tersendiri dengan keberadaan sampah yang belum terkelola dengan baik. Salah satu penyebab krusial permasalahan sampah ini adalah masih rendahnya awareness masyarakat akan sampah itu sendiri. Tim pengabdian kepada masyarakat Universitas Negeri Padang (UNP) terjun dalam menggugah kepedulian generasi muda yaitu dengan menggalang semangat “sampahku adalah tanggung jawabku” dan mengubah persepsi generasi muda dan masyarakat bahwa sampah bisa diubah menjadi produk yang bernilai seni dan bernilai ekonomis seperti ecobricks. Hasil dari kegiatan ini adalah meningkatnya kualitas lingkungan dengan adanya pengelolaan sampah plastic menjadi ecobricks yang diproduksi menjadi berbagai produk seperti meja, kursi, dan hiasan taman. Disamping itu, pengelolaan sampah menjadi ecobricks ini juga dijadikan alternatif program dalam kegiatan P5 (Project Penguatan Profil Pancasila) yang peduli lingkungan di sekolah-sekolah yang ada di Kenagarian Koto Laweh. Dengan hasil tersebut, diharapkan masyarakat dapat memanfaatkan sampah plastic yang menjadi isu pencemaran lingkungan dengan mengubahnya menjadi barang yang bernilai, dan pada akhirnya dapat meningkatkan kualitas lingkungan di Kenagarian Koto Laweh. Kata kunci— Pengabdian Masyarakat, Peningkatan Kualitas Lingkungan, Ecobricks Abstract Koto Laweh is a potential village with natural tourism that presents the beauty of mountain landscapes and agricultural areas. However, this great potential has its own challenges with the existence of waste that has not been managed properly. Through service activities, these problems are unraveled one by one. One of the crucial causes of this waste problem is the low public awareness of the waste itself. The community service team of Universitas Negeri Padang (UNP) is involved in arousing the concern of the younger generation, namely by raising the spirit of “my waste is my responsibility” and changing the perception of the younger generation and the community that waste can be turned into products of artistic value and economic value such as ecobricks. The result of this activity is the improvement of environmental quality with the management of plastic waste into ecobricks which are produced into various products such as tables, chairs, and garden decorations. Besides, the management of waste into ecobricks is also used as an alternative program in the P5 (Project Penguatan Profil Pancasila) activities which care about the environment in schools in Kenagarian Koto Laweh. With these results, it is hoped that the community can utilize plastic waste which is an issue of environmental pollution by turning it into valuable goods, and in the end can improve the quality of the environment in Kenagarian Koto Laweh ing techniques, the right teaching materials and the appropriate learning model to teach basic accounting material. Keywords— Community Service, Environmental Quality Improvement, Ecobricks

The influence of market orientation and managerial capability on marketing performance with market market innovation as a mediating variable Wesondra, Qory; Sari, Astri Yuza
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.511

The aim of this research is to analyze the influence of market orientation, managerial capability, and market innovation on the marketing performance of small and medium-sized enterprises (SMEs) in the city of Padang. The population of this study comprises all owners of small and medium-sized enterprises in Padang. The sample size for this research was determined to be 94 samples using the Slovin formula. The data analysis technique employed is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings of this study indicate that (1) There is a significant influence of market orientation on marketing performance. (2) There is a significant influence of managerial capability on marketing performance. (3) There is no significant influence of market orientation on market innovation. (4) There is a significant influence of managerial capability on market innovation. (5) There is a significant influence of market innovation on marketing performance. (6) The market innovation variable cannot mediate the relationship between market orientation and marketing performance. (7) There is an indirect and significant influence of managerial capability on marketing performance through market innovation..

Co-Authors Abidin, Naufaldi Ahlunnazak, Ahmad Istiqlal Aisyah Hamida Zahra Akram Gumi Anisa Yuniar Safira Arsita, Sari Ayang Pradila Cyntiara Wiranisa Defni, Siti Salma Dwita, Vidyarini Fenni Aryani Pertiwi Fevriadi, Dwi Fithrah, Rahmuliani Hafiz Fahza Maulidina, Yuriza Muhammad Jidan Muthia Roza Linda, Muthia Roza Niza Mefid, Khairen Nur Rosita Ofanto, Ofanto Okki Trinanda Ravelby, Thesa Alif Revando Rahmad Dian Rifki Oktoviandry Ryswaldi, Ridho Saladin, Khairani Salma Nabilla Sari Lenggogeni Shaadiqiin, Muhammad Siti Zuhra Handayani Suhery, Suhery Sutiyem, Sutiyem Suwandhani, Deni Tasya Adfioni Thaib, Ilham Trinanda, Okki Trismiyanti, Dessy Vaisal Malik Nasmizal Wesondra, Qory Yasri, Yasri Yonita, Riza Yulia Yulia

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