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All Journal Marketing Management Studies Jurnal Akuntansi dan Keuangan Syariah - ALIANSI
Aisyah, Nabila
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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The effect of brand heritage on brand loyalty mediated by brand image and brand trust on the viva cosmetics brand in West Sumatera Aisyah, Nabila; Evanita, Susi
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.559

Abstract

The purpose of this study was to analyze The Influence of Brand Heritage on Brand Loyalty Mediated by Brand Image and Brand Trust on Viva Cosmetics Brand in West Sumatra. The population of the study were women domiciled in West Sumatra and had used Viva Cosmetics products for more than 2 years. The research sample was 250 respondents. Data were collected through online questionnaires and data analysis was carried out using Smart PLS software. The results of this study indicate that Brand Heritage and Brand Image have a significant positive effect on Brand Loyalty. Brand Trust does not have a significant effect on Brand Loyalty. Brand Heritage has a significant positive effect on Brand Image. Brand Heritage and Brand Image have a significant positive effect on Brand Trust. Brand Heritage has a significant positive effect on Brand Loyalty mediated by Brand Image. Brand Heritage has no significant effect on Brand Loyalty mediated by Brand Trust. Brand Heritage has a significant positive effect on Brand Trust mediated by Brand Image. Brand Heritage has no significant effect on Brand Loyalty mediated by Brand Image and Brand Trust. Brand Image has no significant effect on Brand Loyalty mediated by Brand Trust.
Analisis Laporan Keuangan Internasional pada Perusahaan Multinasional (Studi Kasus PT. Unilever Tbk): International Financial Report Analysis in Multinational Companies (Case Study of PT. Unilever Tbk) Aisyah, Nabila; Ramadhan, Said Dariadi; Umairoh, Nabila; Nurlaila, Nurlaila
Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Vol. 8 No. 1 (2025): Jurnal Akuntansi dan Keuangan Syariah - ALIANSI
Publisher : Akuntansi research UGR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54712/aliansi.v8i1.371

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT. Unilever Indonesia, Tbk, melalui pendekatan analisis rasio keuangan. Metode Penelitian ini adalah Kuantitatif yang berfokus pada pengujian teori melalui pengukuran variabel penelitian menggunakan data numerik serta analisis data dengan metode rasio keuangan, meliputi rasio likuiditas, solvabilitas, profitabilitas, dan aktivitas. Objek penelitian adalah PT. Unilever Indonesia Tbk., sebuah perusahaan yang terdaftar di Bursa Efek Indonesia, dengan data yang dapat diakses melalui situs resmi BEI (www.idx.co.id) dan situs perusahaan (www.unilever.co.id). Hasil penelitian menunjukan bahwa kinerja PT. Unilever Indonesia, Tbk, berdasarkan analisis rasio likuiditas, solvabilitas, profitabilitas, dan aktivitas, menunjukkan hasil yang beragam. Rasio profitabilitas dan aktivitas perusahaan mencerminkan kondisi yang sangat baik, mendukung hipotesis bahwa perusahaan mampu mengelola asetnya dengan efisien, menghasilkan laba yang terus meningkat setiap tahun, serta mempertahankan perputaran persediaan yang normal dengan rata-rata 7,1 kali. Penjualan juga terus mengalami peningkatan selama periode 2022-2024. Namun, rasio likuiditas dan solvabilitas menunjukkan hasil yang kurang memuaskan. Kenaikan utang jangka pendek dan jangka panjang setiap tahun, seperti terlihat dari laporan neraca dan laba rugi dalam tiga tahun terakhir, mengindikasikan bahwa perusahaan belum berhasil mengurangi beban utangnya. Hal ini mengonfirmasi bahwa aspek likuiditas dan solvabilitas masih perlu diperbaiki.
Co-Authors Nurlaila Nurlaila Ramadhan, Said Dariadi Susi Evanita Umairoh, Nabila