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All Journal Journal of Management and Bussines (JOMB) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Zuriani Hasibuan, Melisa
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Store Atmosphere, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen pada PT. Pasar Swalayan Maju Bersama Medan Jovan, Farrel; Vivian, Callista; Nasution, Isna Asdiani; Zuriani Hasibuan, Melisa
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13232

Abstract

PT. Pasar Swalayan Maju Bersama is part of the Maju Bersama Group which has 14 stores spread across various areas in the city of Medan. Based on the results of observations, researchers found a decrease in the number of consumers making purchases each year. As a result, stores that were previously crowded with visitors now look deserted. This phenomenon is caused by several factors, including store atmosphere, product quality, and service quality. The population in this study were all consumers who made purchases at the company during 2022, but the exact number is unknown. Therefore, researchers used the Lemeshow formula to determine the sample, and obtained 96 respondents. The sampling technique used was accidental sampling, where respondents were selected randomly. The results of the study showed that store atmosphere had a positive and significant effect on purchasing decisions, as well as product quality and service quality. Overall, store atmosphere, product quality, and service quality simultaneously had a significant effect on purchasing decisions Keywords: Product Quality, Service Quality, Purchase Decision, Store Atmosphere
ANALYSIS OF TAX SOCIALIZATION AND TAX SANCTIONS IN THE NEW NORMAL ERA ON INDIVIDUAL TAXPAYER COMPLIANCE Fitria Jayusman, Sri; Munawaroh, Munawaroh; Zuriani Hasibuan, Melisa; Sri Munawaroh, Wilda
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.397

Abstract

This study was conducted to determine and analyze the socialization of taxation and tax sanctions in the new normal era on the compliance of individual taxpayers, Faculty of Economics, UMN AW Medan. This research is expected to help develop the process of tax obligations in the form of socialization of taxation and sanctions, especially in taxation in the new normal era. In this study, researchers used quantitative methods. The data was processed using the statistical software SPSS 23. The tests used in this study were the data quality test, the normality test and the classical assumption test. Data analysis technique using simple linear regression and hypothesis testing using t test and f test. The population in this study were all individual taxpayers of the Faculty of Economics, UMN AW Medan, amounting to 67 people. Sampling was done by convenience sampling method. The results of the study show that simultaneously taxation socialization and tax sanctions have a significant effect on individual taxpayer compliance. Partially, tax sanctions have a positive and significant effect on individual taxpayer compliance, but tax socialization has no effect on individual taxpayer compliance.
Co-Authors Fitria Jayusman, Sri Jovan, Farrel Munawaroh Munawaroh Nasution, Isna Asdiani Sri Munawaroh, Wilda Vivian, Callista