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All Journal Journal Research and Multidisciplinary (JRM)
Sithambalam, Yamuna
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The CRITICAL SUCCESS FACTORS FOR SUSTAINABLE ENTREPRENEURSHIP IN CAMBODIA Sithambalam, Yamuna; Abu Talib, Alyaa Afifah; ELANGO, DINESH; Talib, Zunirah Mohd
Journal of Research and Multidisciplinary Vol 7 No 2 (2024): Journal of Research and Multidisciplinary
Publisher : Lembaga Sembilan Tiga Community

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jrm.v7i2.97

Abstract

This paper aims to examine relevant literatures to identify critical success factors for sustainable entrepreneurship in Cambodia and further develop a conceptual framework for future methodological research. This study begins with the review of literatures that outlined success factors for sustainable development before examining the critical success factors for sustainable entrepreneurship. A crucial finding from literature shows that there is inconsistency between the success factors for sustainable development and sustainable entrepreneurship despite some literatures identifying sustainable entrepreneurship as a business model being built based on the United Nation’s Sustainable Development Goals (SDG). The main sources of inconsistencies are the various stages of economic development and government policies across the countries being researched. Gaudemar (2016) mentioned despite having made progress in advancing development, Cambodia is unlikely to ‘graduate’ from its Least Developed Country (LDC) status till 2025 and beyond. There is probability that the framework will be a valuable tool for meticulous analysis and evaluation of critical success factors for sustainable entrepreneurship in Cambodia. The limitation of this study is that the model is purely conceptual and requires further validation with in-depth methodological research.
Social Media Analytics: Analyzing User Engagement and Marketing Strategies across Popular Platforms ELANGO, DINESH; Sithambalam, Yamuna
Journal of Research and Multidisciplinary Vol 8 No 1 (2025): Journal of Research and Multidisciplinary
Publisher : Lembaga Sembilan Tiga Community

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jrm.v8i1.98

Abstract

In the contemporary digital landscape, social media platforms have advanced into essential tools shaping the way individuals intermingle, exchange information, and engage with assorted content. Concurrently, businesses and marketers recognize the immense potential of these platforms as invaluable channels to reach, connect, and resonate with their target audiences. This comparative study delves into the realm of social media analytics, employing an analysis of secondary data sourced from prominent platforms like Twitter, Facebook, and Instagram. The primary objective of this research is to discern variations in user engagement and evaluate the effectiveness of marketing strategies across these diverse platforms. By harnessing insights from secondary data, this study endeavors to illuminate the distinctive strengths and weaknesses of each platform concerning user interactions, content performance, and marketing success. The findings of this research endeavor to equip businesses and marketers with valuable knowledge for fine-tuning their digital marketing strategies, tailoring them to optimize engagement levels and enhance overall brand visibility in the ever-evolving landscape of social media dynamics.
Co-Authors Abu Talib, Alyaa Afifah ELANGO, DINESH Talib, Zunirah Mohd